Breakthrough SaaS Growth with The Jasons

Jason Whitehead & Jason Noble
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Apr 13, 2021 • 35min

Guest Marten Jagers: Turning Strategy Into Outcomes

In this episode, we sit down with Marten Jagers. Marten is a co-founder of a great technology company called #StratApp. #StratApp is a fantastic tool for helping you define your business strategy, and then drill down to your daily work, so you always know what you should be doing and how it contributes to achieving your goals. Marty is going to share his expertise and experience on where organizations struggle with building out their strategies and then actually turning goals into outcomes. Marten's insights apply if you are building out an overall business strategy, or if you more focused, such as how to define and implement your customer success strategy. About Marten Jagers Marten is passionate about his family, health and building technology that helps organisations achieve genuine digital transformation while seamlessly delivering value to every employee through a world class 'connected workspace'. Marten is the co-founder of 'strategy+execution+collaboration' start-up #stratapp, Board Member of ‘Where Traveller’s Connect’ start-up Travello, ex-MD at Concur and Coupa and an angel investor in start-ups like EarthTech who are passionate about positively impacting the world we live in!  Connect with Marty #StratApp Company Page: https://stratappsaas.com #StratApp on LinkedIn: https://www.linkedin.com/company/stratapp/ #StratApp on Facebook: https://www.facebook.com/stratappAI ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Apr 7, 2021 • 25min

Why You Need a Chief Customer Officer (CCO)

The last few years have seen the rise of a new customer focused C-suite role – the Chief Customer Officer. This role is part of the shift to organizations being more customer centric and delivering customer focused outcomes and values. Join us this month for a conversation talking about what this new role is, why it's important and how it fits into the wider organization and why more and more companies are seeing it as part of their strategic shift to customer centricity. Come join us for this unplugged conversation with the two leading Jasons in customer success. Jason Noble, a UK based visionary customer success executive and leader, and Jason Whitehead, a US based customer success and software adoption leader, discuss a variety of topics and issues of importance in the field of customer success. CONNECT WITH THE JASONS Jason Noble on LinkedIn: https://www.linkedin.com/in/jasonnoble1/ Jason Whitehead on LinkedIn: https://www.linkedin.com/in/jasonwhitehead/ ADDITIONAL RESOURCES Follow "The Jasons Take On..." company page on LinkedInFollow "The Jasons Take On..." on TwitterRead Jason Noble's BlogRead Jason Whitehead's Blog (on Success Chain) Visit our webpage at https://thejasonstakeon.com/ to learn more about The Jasons Take On... and to contact us. SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Mar 30, 2021 • 29min

Guest: Jack Choppin - The Power of Networking

In this episode, we sit down with Jack Choppin. Jack is the head of Client Success at Go Proposal. Jack has recently been on a proactive effort to expand his professional network. He has been doing it not to find a new job, but to grow as a professional, expand his insights and skills, and connect with others so they can mutually grow from their shared connections. In this episode of The Jasons Take on, Jack will be sharing his insights about what it is like to network in the customer success community, how to do it effectively, and how to use your network to grow your skills as a customer success professional. About Jack Choppin Jack heads up the Client Success team at GoProposal, A Pricing, proposal, and engagement letter software that enables accountants and bookkeepers to price consistently, sell more confidently and minimize risk across the entire firm.  Jack started life out in Account Management before joining James Ashford as he set up GoProposal. From being the sole employee Jack has been able to shape the Client Success offering at the business since day one.  Connect with Jack Connected on LinkedIn: https://www.linkedin.com/in/jack-choppin-14670944/ Go Proposal Website: https://goproposal.com/ ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Mar 16, 2021 • 33min

Guest: Chad Hordenfeldt - Building and Using Trust to Drive Success

In this episode we sit down with Chad Hornefeldt, Director of Customer Success at Kustomer. Chad shares his insights and experience in building trust, and using trust, to drive relationships and success.  ABOUT CHAD HORDENFELDT Chad has 15+ years of experience building and developing Customer Success teams, including implementing Customer Success strategies resulting in exemplary customer satisfaction, retention, and growth rates. Chad’s reputation to drive and create outcome-focused programs drives long-lasting relationships based on trust and creating a culture that puts the customer at the center of everything that he does. He specializes in hiring the best people, leveraging technology to increase efficiency, and above all is committed to fostering the Customer Success community. Chad was named one of the top 150+ global customer experience thought leaders and influencers of 2020 and a top 25 Customer Success influencer. You can read more about his Customer Success journey at enlightenedcustomers.com  Connect with Chad Connect on LinkedIn: https://www.linkedin.com/in/chadhorenfeldt/ https://twitter.com/ChadTev Blog: https://enlightenedcustomers.com/ ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Mar 9, 2021 • 26min

Guest: Mike Sasaki - Customer Journey Mapping & Programatizing Customer Success

In this episode, we are joined by Mike Sasaki, VP, Global Head of Customer Success & Support at Mitek. Mike shares his insights with customer journey mapping and how you can use a journey map to programatize high-impact customer success services. About Mike Sasaki Mike leads the Global Customer Success & Support organizations at Mitek - partnering with customers and partners to achieve their business objectives through optimal use of Mitek products.  Mitek's Global Customer Success and Support drives long-lasting relationships, and evangelizes the customer and partner perspective within Mitek. With over a decade of experience in SaaS/Customer Success (CallidusCloud and Oracle), Mike has worked with some of the largest brands around the globe. Connect with Mike Connect on LinkedIn: https://www.linkedin.com/in/sasakimike/ ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Mar 2, 2021 • 46min

Guest: Rav Daliwal - Why Do Venture Capitalists Care About Customer Success?

In this episode, we sit down with Rav Daliwal to get a venture capitalist's perspective on the importance of having a high-impact customer success program. Rav shares his views of the role the CS plays, where companies should be in their customer success maturity as they grow, and how you approach customer success influences venture capitalists. ABOUT RAV DALIWAI Rav has held a number of executive positions in various Enterprise Software companies over the last 20 years, most recently at Slack whereas the first UK employee he established the London office and founded the global Customer Success team. No stranger to hyper-growth start-ups, Rav has also built and led post-sales business units at Zendesk (now valued at over $10 billion) as well as Yammer (which was acquired by Microsoft for $1.2 billion). Rav has published several books on Enterprise Software Deployment, is a regular public speaker and angel investor, and now specializes in advising the portfolios of Venture and Growth Equity backed firms on how best to develop their go-to-market and post-sales strategy and operations. Connect with Rav: Connect with Rav on LinkedIn: https://www.linkedin.com/in/ravinderdhaliwal/ Follow Rav on Twitter: https://twitter.com/ravsterd Learn about Crane Venture Partners: https://crane.vc/ ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Feb 16, 2021 • 37min

Guest: Eric Kades - Using AI and Automation to Scale Customer Success

In this episode, we sit down with Eric Kades, to look at how customer success teams can best use automation, AI, and other technologies to scale how they engage with customers and deliver an amazing experience. We look to understand what are some of the existing and cutting edge technologies available to customer success teams. We get Eric’s recommendations for how customer success teams can quickly begin using technology to increase their scale, reach and impact when working with customers. About Eric Kades: Eric Kades is the Founder of TextChat by JetSense.ai. TextChat is a highly personalized live chat tool that brings the timelessness of human connection and the sophistication of AI technology together, in one simple solution. You can reach Eric at: http://www.textchat.com/ https://www.linkedin.com/in/erickades/ ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ SPONSORED BY SUCCESS CHAIN! The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own. Learn more at: https://www.successchain.net
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Feb 9, 2021 • 29min

What Sales Leaders Need to Know About Customer Success

Today, sales leaders still have a lot of confusion and misunderstanding about what customer success is and how talking about it during the sales process can help accelerate close rates and increase revenues. Sales leaders can leverage their organization's customer success team and capabilities to change how they sell and win more deals. In this episode of The Jasons Take On… we examine how sales leaders and customer success teams can better collaborate to accelerate initial sales, increase renewals, and increase the total lifetime value of the customer. Come join us for this unplugged conversation with the two leading Jasons in customer success. Jason Noble, a UK based visionary customer success executive and leader, and Jason Whitehead, a US-based customer success and software adoption leader, discuss a variety of topics and issues of importance in the field of customer success. ADDITIONAL RESOURCES Here are some related resources we think you will find helpful: Follow "The Jasons Take On..." company page on LinkedInFollow "The Jasons Take On..." on TwitterRead Jason Noble's BlogRead Jason Whitehead's Blog (on Success Chain) Visit our webpage at https://thejasonstakeon.com/ to learn more about The Jasons Take On... and to contact us.
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Jan 27, 2021 • 27min

Guests: Dave Duke & Mat Sweezey - "The Performance Economy: Experience vs. Outcomes"

We are quickly entering "The Performance Economy" where what matters most to customers is achieving desired outcomes. Yet, many organizations are solely focused on customer experience. While customer experience is very important, and it often leads to desired outcomes, it alone does not deliver what customers need. Join The Jasons Take On… when we sat down with Dave Duke of Meta CX and Mat Sweezey of Salesforce. Dave and Matt share their insights about the shift towards the performance economy. ABOUT DAVE DUKE Co-Founder/CCO, MetaCX  Dave is the Co-Founder and Chief Community Officer at MetaCX. Prior to MetaCX, he led Customer Success at Sigstr (acquired by Terminus) and held various customer management roles during his tenure at ExactTarget/Salesforce Marketing Cloud from 2005-2015. Dave is also the host of Revenue Revolutionaries, a new podcast focused on interviewing today’s best revenue and customer leaders.  Dave Duke on Linkedin Dave Duke on Twitter   ABOUT Mat Sweezey Director, Market Strategy, Salesforce Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.  Mat Sweezey on Linkedin  Mat Sweezey on Twitter  About MetaCX MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data. ADDITIONAL RESOURCES Get a Copy of Dave Duke & Mat Sweeney's ebook, "The New North Star: Experience is the Method, Outcomes are the Goal"  https://metacx.com/assets/ebook-the-new-north-star-experience-is-the-method-outcomes-are-the-goal/   Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/ Sponsored By Success Chain The Jasons Take On is Sponsored by Success Chain! Success Chain provides the tools, services, and support you need to build your change management, user adoption, and customer success capacity. You achieve greater results faster, more effectively, and cheaper than you can working on your own.  Learn more at: https://www.successchain.net
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Jan 13, 2021 • 36min

Being Customer Centric in 2021 and Beyond

Being customer centric has never been more important than today but what it means to be customer centric has and is evolving. With the global pandemic still here, it's critical that we look at what it really means to be customer centric today and for the future and what our customers really want and need. Come join us for this unplugged conversation with the two leading Jasons in customer success. Jason Noble, a UK based visionary customer success executive and leader, and Jason Whitehead, a US based customer success and software adoption leader, discuss a variety of topics and issues of importance in the field of customer success. ADDITIONAL RESOURCES Watch other episodes of The Jasons Take On... and register for upcoming live episodes: https://thejasonstakeon.com/ Check out SUCCESS CHAIN! Join the Community for CS Professionals, get training, and check out all the great resources: http://successchain.net/ Learn more about Tri Tuns: https://trituns.com/  Follow The Jasons Take On company page on LinkedIn: https://www.linkedin.com/company/the-jasons-take-on/

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