Dishing Up Digital with Ellen Mackenzie

Struggling to grow on social media despite your efforts? You’re not alone! Discover why your content strategy may be failing and how to reframe it for real results. Learn about the four key layers of a modern content plan and explore a step-by-step method for mapping your content to specific goals. Plus, find out what to stop doing in 2025 to ensure growth, such as posting aimlessly or neglecting conversion-focused content. This roadmap is perfect for freelancers, creators, and coaches aiming for consistent success!

🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my business.➡️ No giant following.➡️ No complicated funnels.➡️ No slashing your prices.Just simple, repeatable moves that work—especially for freelancers, social media managers, coaches, and service providers ready to grow to consistent 5k+ months and scale to six-figures in 2025.In this episode, we cover:How to tap your personal network (without feeling cringe)The right way to ask for referrals (and actually get them)Why testimonials are client magnets (if used strategically)The magic of posting so much it annoys even you 😏And how to add a ‘yes factor’ that makes people buy nowWhether you’re a new freelancer or seasoned service provider, this episode will reignite your momentum—and prove that you're not behind, you're just under-executing the boring stuff that actually works.🎧 Press play and let’s get you fully booked—again and againxxEllenOther pitching video mentioned: https://youtu.be/GbPNLtLB3F8?si=7hIzG19RP_TFl9ee💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com

Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting outThis is the episode that would’ve saved past Ellen from so many money headaches. Whether you’re a new entrepreneur or scaling fast, this is your reminder: financial literacy is a CEO skill. Let's make your bank account (and your mindset) match the business you’re building. 💸xxEllen⬇️ Sign up for my FREE online conference for social media managers: AUgust 12th-14th ✨https://www.ellenmackenzie.com/summit2025📲 //SOCIAL MEDIA LINKS// 🔗Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee

Explore the unrecognized villain in business: your inner broke girl. This mindset hoards money and fuels self-doubt, preventing growth. Discover how to shift from a scarcity mindset to a CEO-level financial approach. Learn the difference between smart strategies and fear-driven decisions. With practical tactics, you can conquer limiting beliefs and unleash your business potential. Get ready for a transformative journey that promises to change how you approach money and success!

Discover how to build a six-figure online business while working less! Learn the three-part Freedom Framework that shifts the mindset from hard work to sustainable income. Uncover the secrets of creating engaging offers and conversion content, along with efficient backend systems. Plus, find out when to outsource effectively and avoid common scaling mistakes. Embrace the journey to financial freedom without the burnout!

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out! RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice Someone who grills you about growth during the discovery call Your business styles just simply don't align (don't force yourself to change) When they won't commit to a 3-month minimum contract When they want to put you on a "trial period" When they don't want to pay for content creation but their social content at the moment is really bad When they aren't showing respect for your work hours The client who wants endless meetings - but is on your lowest package Traditional or older businesses who aren't willing to adapt When it feels like they want an employee not a contractor If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during launches. Your strategy is gonna change over time. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx  This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This conversation empowers you to embrace imperfection in your entrepreneurial journey. It highlights the importance of taking small steps and learning from mistakes. Personal anecdotes illustrate how not having everything figured out can lead to growth and creativity. A mini case study on Meghan Markle showcases the value of imperfect action in launching a business. Ultimately, it encourages trusting your instincts and finding strength in taking risks, even when the path isn't clear.

Juggling a busy life can be overwhelming, but there are effective strategies to maintain consistency. Discover how disciplined action often trumps motivation in achieving your goals. Learn about the power of a structured morning routine and the importance of setting personal standards. Plus, find out why it's okay to take breaks from social media without feeling guilty. Tune in for tips on repurposing content to streamline your marketing efforts while balancing multiple responsibilities!

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake. We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025. I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming. What I love about UGC: content for social media MUST be different to your other advertising content it's been a game changer for a lot of brands and icnreased sales massively ANNNND they haven't had to spend 10s of thousands of dollars on full production teams shown brands the value of content creation Why I think this is a bad decision to build a UGC business in 2025: Yes, it's proven, yes there's a demand However #2: this is so set up to burn you out mentally and also creatively. #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with #4 Consumers are catching on and it's loosing the authenticity When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Mentioned in today's episode: You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book