Dishing Up Digital with Ellen Mackenzie Your New Social Media Strategy Starts Here 📲✨
16 snips
Aug 22, 2025 Struggling to grow on social media despite your efforts? You’re not alone! Discover why your content strategy may be failing and how to reframe it for real results. Learn about the four key layers of a modern content plan and explore a step-by-step method for mapping your content to specific goals. Plus, find out what to stop doing in 2025 to ensure growth, such as posting aimlessly or neglecting conversion-focused content. This roadmap is perfect for freelancers, creators, and coaches aiming for consistent success!
AI Snips
Chapters
Transcript
Episode notes
Six Figures With Small Following
- Ellen hit her first six figures with only 3,000 Instagram followers.
- She still pays herself a six-figure salary with a modest following by focusing on conversions.
Audit Offers Before Blaming Platforms
- Audit your business: test offers, trim non-performers, and double down on what sells.
- Fix funnels and landing pages before blaming social media for lack of sales.
Stop Chasing Trends And Templates
- Stop relying solely on trends and Canva templates; post less with more intention.
- Ask what you want each post to achieve instead of 'should I post?'.