The UX Level-Up

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users. LINKS: Get one of the last spots in Cohort 5! www.OOUX.com/certification Start the OOUX Masterclass today: www.ooux.com/masterclass See a side-by-side of the OOUX Certification and the OOUX Self-Paced Masterclass: www.ooux.com/training Join the OOUX World Facebook group: https://www.facebook.com/groups/oouxworld/ See a visualization of the ORCA process: www.rewiredux.com/ooux Download the Object-Mapping Quick Start Guide: https://www.ooux.com/resources/quickstart Get the Mural ORCA Discovery Template: https://www.ooux.com/resources/mural

Today we have a discussion with an amazing UX designer Duo -- Andrea Neuhoff and Kristen Kite. Andrea is a Certified OOUX Strategist and a Senior Product Designer at Duo. Kristen is a Senior Product Designer at Detroit Labs and has designed products for enterprise users at companies including Duo Security, GE, and Google. In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products. Enjoy! LINKS: Connect with Andrea on LinkedIn: Andrea Connect with Kristen on LinkedIn: Kristen Get what is "easily one of the best training investments you could make.” Learn more at Ooux.com/certification and read more real reviews of the course at Ooux.com/testimonials Object-focused vs Task-focused Design by Everyl Yankee When Coffee and Kale Compete by Alan Klement

Amanda Worthington is the creator of the UX Portfolio Powerplay course, where she teaches other designers how to use OOUX to build and sustain a portfolio that's uniquely them. She's also the the host of the UX Hustle Podcast and the organizer of the UX Hustle Conference, the world's only UX career conference. In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.  LINKS: The UX Portfolio Power Play: UX Portfolio Power Play Get your ticket to the UX Hustle Conference: UX Hustle Follow Amanda on Instagram: @AmandaWorthington Keep up with Amanda on her website: www.amandaworthington.com Connect with Amanda on LinkedIn: amanda-worthington Watch the Four UX mistakes you don't know you're making free training: 4mistakes

Caroline Sober-James is the Director of UX at Acumium, where she and her team have successfully instituted OOUX to great success. In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.  LINKS: Follow Caroline on Twitter: @wildwend Connect with Caroline on LinkedIn: https://www.linkedin.com/in/carolinesober/ Tune-In to Caroline's talk, When OOUX meets API design: Love at first "site" at THAT Conference, July 27: https://that.us/activities/As01VUh3JNJGcHFrXhyW Listen to Caroline's previous appearance on the UX Hustle Podcast (Replayed on the OOUX Podcast) Buy the Self-Paced OOUX Masterclass! Get on the waitlist for Cohort 5 of the OOUX Masterclass Certification Got questions about the Masterclass? Contact hello@rewiredux.com 

Imogen Levy is head of digital at Moorfields Eye Hospital. She is an active mentor in the OOUX Forum, and an emerging leader in the OOUX movement. She’s using OOUX to shepherd Moorfields through a true digital transformation. In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.  LINKS: Connect with Imogen on LinkedIn: Imogen Levy Keep up with her on Twitter: @teppie Get on the waitlist for Cohort 5 of the OOUX Certification: https://www.objectorientedux.com/certification See the comparison between the Self-Paced Masterclass and the OOUX Certification: https://www.objectorientedux.com/training

Jorge is an independent information architecture consultant who helps companies gain clarity, confidence, and traction. He is the author of “Living in Information," and a coauthor on the fourth iteration of the Polar Bear book. Jorge's podcast, “The Informed Life,” explores how people organize information to get things done. In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever. Enjoy! LINKS: Follow Jorge on Twitter: @jarango Keep up with Jorge on his website: https://jarango.com/ The Informed Life podcast episode with Sophia: https://theinformed.life/2021/06/06/episode-63-sophia-prater/ Download new CDL sketch sheets with List Page update! https://drive.google.com/open?id=1DV8LKjWd25ARkWN2c137_iBrKB5lCnZC&authuser=sophia%40rewiredux.com&usp=drive_fs

Michael Metts and Andy Welfe are the authors of "Writing is Designing," a must-read book on content strategy and UX writing that fits right in with the principles of OOUX. In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill. Enjoy! LINKS: Register for Design at Scale and use code: PRATER-DAS2021: https://rosenfeldmedia.com/design-at-scale-2021/register/  Follow Michael on Twitter: @mjmetts Follow Andy on Twitter: @awelfle Buy "Writing is Designing," sign up for their newsletter, or attend their upcoming workshops: https://www.writingisdesigning.com/ 

This episode of the podcast is a replay of episode 19 of the UX Hustle Podcast. We are revisiting this episode because Ahren and Bob will be the featured speakers at the June OOUX Happy Hour Meetup where they will connect the dots between Ontologies, knowledge graphs, and Object-Oriented UX. You'll find the link for the meetup below! Now onto the podcast... In this episode of the podcast, Sophia, Ahren, and Bob discuss how taxonomies differ from folksonomies, how folksonomies differ from ontologies, and how common vocabularies keep design projects on track. Ahren Lehnert is a knowledge management professional who has worked across many industries including  marketing, health care, Federal and State government agencies, commercial and e-commerce, geospatial, oil and gas, telecom, and financial services. Bob Kasenchak has worked in business development, product development, and as a taxonomist since 2012. They are both senior taxonomists at Synaptica, an enterprise taxonomy and ontology management software company. LINKS: Updated CTA matrix with better “where column” A new junction object explainer Register for OOUX Happy Hour with Ahren and Bob! Follow Ahren on Twitter: @ahrenlehnert Follow Bob on Twitter: @taxobob Keep up with Synaptica on their website: Synaptica Follow Synaptica on Twitter: Synaptica

Jeremy Kieth is the cofounder of Clearleft, a design agency specializing in building resilient, future-proof, backwards compatible, and just super elegant web experiences. He is also the author of "Resilient Web Design," which he has made available for free to all of us through Creative Commons licensing, as well as many other books on super-geeky topics like DOM Scripting, Ajax, and HTML5. In this episode of the podcast, Sophia and Jeremy discuss how responsive design made the truth about the Internet apparent, why the invisible is hard to prioritize, and what a bad design system means for our end users. Enjoy! LINKS: Follow Jeremy on Twitter: @adactio Listen to "Resilient Web Design" via Google Podcasts Listen to The Clearleft Podcast on Google Podcasts Book your tickets to UX Fest (June 1-3, 2021)

Sarah Barrett is Principal Information Architecture Manager and Rachel Price is Senior Information Architect at Microsoft. Together they have used OOUX to untangle, among others, the insane complexity of Microsoft's technical library, Microsoft Docs, as well as Microsoft Learn, which provides interactive learning paths and certifications for beginners and pros alike. In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled. Enjoy! LINKS: Connect with Sarah on Twitter: @Documentalope Keep up with Sarah on her website: sarahrbarrett.com Connect with Rachel on Twitter: @r_audrey Read Sarah's article about getting to structured content at Microsoft: How We Did It: Getting To Structured Content  Check out more from both of them on their Medium Publication: Known Item Senior Information Architect position at Microsoft: Senior Information Architect