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Prioritize Attributes For Screen Readers
- Prioritize attributes semantically for screen readers, not just visually.
- Sophia recommends ordering attributes in the object map to match how a screen reader will read one item at a time, improving accessibility.
Tailor Your Pitch To Stakeholder Goals
- Do build coalition by speaking stakeholders' language and focusing on the outcomes they care about.
- Imogen tailored pitches to commercial leads with revenue metrics and to others with accessibility/legal arguments to win support at Moorfields.
I Repeated The Same Message 21 Times
- Imogen repeatedly educates stakeholders and accepts she may need to repeat the message many times.
- She cites hearing 'you need to hear it 21 times' and stays consistent with the same vision to gradually shift mindsets at Moorfields.