Breaking and Entering Advertising Podcast

To win USA Today's ADmeter, which takes the general population's vote for "who had the best Super Bowl commercial," is hard. To win it three years in a row is damn near impossible. To do that with an agency that is six years old. It is unbelievable. To do that with an agency with just around 100 people, well, is why we have on Megan Lally. Megan Lally is part owner and runs all things on the business side of Highdive Advertising. Based in Chicago, Illinois. Time to learn how to break into advertising. Time to learn how the sausage gets made at Highdive. Links Connect with her: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

This week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals. Mark’s message is clear. It’s time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt. Client situations and objectives vary, so use the work that makes sense, and tweak it as you go!  Links Connect with Mark: Here Learn more about his Mini MBA: Here Connect with us: Here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

This week we have the co-founder and creative chief of the Detroit-based creative agency Lafayette American on. Toby Barlow recorded this episode from Lake Champlain, and you should listen to his advice to one day get his views. But back to advertising, he teaches us about his story and how you, too, can achieve success. Toby ran the Ford account at TBWA/Chiat Day and J. Walter Thompson Worldwide (JWT), where he stayed for ten years. He has received multiple awards, including a Gold Effie, Cannes Lions, and One Show Awards. And we get a glimpse at Lafayette American, where they make beautiful, creative work for their clients. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Victoria Clouse's story is exactly what you need to hear. Whether you're interning this summer, heading into your full-time job, or still figuring it out, this episode has information for you. Victoria is two years of experience in her advertising career as an account manager at the historic advertising agency, Fallon, based in Minneapolis. She details how she landed a mentor, kept up with her mentor, was patient with an internship and even negotiated her starting salary at her dream agency. She breaks it all down for you in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

This week we have a combo episode. It tells the stories of two successful women in marketing, in two different roles within marketing, united by the same graduate degree. Emilie Vicchio is the Marketing and Brand Communication Director at Client Solutions Architect, a global professional services firm. And Shannon Obrecht is her own boss. She owns her design agency, where she has dedicated her career to brand architecture and design. What I love about this episode is the dichotomy between these two; despite two different disciplines, they were both part of the University of Illinois' inaugural class for the Master's in Strategic Brand Communication Program (SBC). We dive into how the SBC program helped transform their careers and if this program or any form of higher education might help you. Links: Connect with Emilie: here Connect with Shannon: here Learn more about the Master's in Strategic Brand Communication Program at UIUC: here Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

She was a skier for Italy's national team. Now she's creating advertising, working as an art director for DDB San Francisco. A few years and 6,000+ miles later, Beatrice did a lot in between to break into advertising. You will learn the importance of a strong personal brand narrative, understanding your vision and how trusting the process can help you break into advertising. Links Connect with Beatrice: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Will a Master's degree help you break into advertising? Will it help you thrive in advertising long-term? What about portfolio school? Or what about an MBA? These are some of the questions Shachar Meron and Richard Pieczynski answer in this episode. I decided the Master's in Strategic Brand Communications was the perfect plan for my career. Shachar is the program's academic director, and Rich is a lecturer for the program. I also wrote a more in-depth blog on our website, but this episode will clarify some important questions about higher education. And to clarify upfront, this is not a one-sided conversation. A Master's might not be for you at all. But you should be equipped with all the knowledge about furthering your career development. Learn more about the SBC Program: Here Read my more in-depth blog about my choice: Here Connect with Shachar: Here Connect with Rich: Here Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Crispin Porter + Bogusky. Is back. Recently, Observatory and sister agencies MMI and Vitro merged under the Crispin banner to create an integrated creative powerhouse. Brendan Shields-Shimizu is the Chief Innovation Officer at Crispin Porter + Bogusky. We talk the new Crispin. We talk about meeting Morgan Freeman. LA Advertising. And branded entertainment. Links: Connect with Brendan: here Connect with us: here Win a Crowbar to break into advertising: here Paid Disclosure: Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Rafa Donato was listed as Creative Person of The Year. He's the Chief Creative Officer of DAVID Miami. He would be a long-haul truck driver if he weren't making award-winning creative advertising in Miami. Regardless, he will help steer your career direction to a place of success and fame and great ads. He's done so for years while working on Burger King, Coca-Cola, Faber-Castell, Mondeléz, and Danone. Including the infamous Moldy Whopper. If you don't learn from Rafa, I don't know what else to tell you. Links: Connect with Rafa: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Ken Bates is a Copywriter at DDB Chicago. He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something. We both share a passion for helping students break in and thrive in advertising. He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources from other outstanding professionals. He broke into advertising about two years ago and tells his story, what he would do differently and what he does not regret. Ken is officially in his groove - he came up with the "Beer Drops," an award-winning activation for Miller Lite, which we discuss in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message