Breaking and Entering Advertising Podcast

This week, we learn from one of the best ad educators. To prove it, Oscar Chilabato was the recipient of the 2017 Distinguished Advertising Educator Award. Oscar Chilabato is an Advertising and Marketing Communications professor at Johnson and Wales University. He is a strategic communications specialist. Faculty advisor to the award-winning Johnson and Wales ADTEAM. Member of the National Education Executive Committee and National Advertising Review Board. Full of advice, this is a must-listen for all aspiring advertisers out there. Links: Connect with Oscar: Here Connect with us: Here Win a Crowbar to break into advertising: Here

Assemblage. That word might make you think of Legos or assembling your first IKEA futon in college. Not quite. Today, we are talking about brand assemblages. We are lucky enough to have Cooper Colvig and Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, break down the core concepts in Emmanuels new book Assemblage. In short they are the social and cultural attributes that form associations and meaning for brands, but you’ll have to listen in and dig into his book to go deeper. Links: Connect with us: here Win a crowbar to break into advertising: here

Shareina Chandler is a copywriter at Wieden + Kennedy Portland.  Before that, she was writing at Goodby Silverstein and Partners.  Let alone that's a fantastic resume. But we dive into how she landed at those agencies in this episode.  You will learn the persistence it takes to break into advertising.  Including her journey at multiple failed start-ups, moving across the world for her career and making the tough decision to go to portfolio school. And I love how she opens up this episode; even though she is at an amazing shop and has remained true to herself, it did not and still does not come easy for her at all times.  Links Connect with Shareina: here Connect with us: here Win a crowbar to break into advertising: here

He makes great ads. And he makes great mustard.  Craig Allen is the Founder and Chief Creative Officer of creative agency CALLEN. Before establishing CALLEN, he spent nearly 10 years at Wieden + Kennedy, where he worked on various brands.  He most notably led the Old Spice team responsible for the “Smell Like A Man, Man” campaign. Craig has won the industry’s most prestigious awards, including two Cannes Lion Grand Prix, Best In Show at The One Show, an ANDY Award, as well as two Black D&AD Pencils and the Grand Effie.  Most recently, Callen created an ingenious NIL (Name, Image, Likeness) partnership with the University of Texas running back and projected first-round NFL draft pick Bijan Robinson. Together, they created Bijan Mustardson, a brand of gourmet Dijon mustard. In this episode, Craig hits the trifecta of advice for those looking to break in and thrive in advertising. The three core tenants everyone should know.  Links Connect with Craig: here Connect with us: here Check out the mustard: here Win a Crowbar to break into advertising: here Partner Episode Disclosure This episode was made possible by a mutually beneficial deal - to help grow the podcast for the long term. Read more about our paid disclosure here.

How does a person with an economics degree and a master's in commerce break into strategy?  Moreover, how does this very same person break into a historic creative advertising shop?  Then work his way up to a strategy director at Mojo Supermarket and win a grand effie along the way?  All good questions, which Nitin Dua answers this episode.  Nitin breaks down his break-in. We talk portfolio school. MBAs. Strategy interviews. Taking on internships tactfully. And, a whole lot of life lessons and advice for aspiring advertisers.  PS, even if you're already in advertising and want to break into strategy, this one is good to listen to.  Links Connect with Nitin: here Connect with us: here Win a crowbar to break into advertising: here

Culture. A topic marketers are always discussing. Strategists are asked for cultural insights, creatives are asked to disrupt cultures with mind blowing activations, but it can often be forgotten by the time a campaign makes its way into the world. Marcus Collins and Cooper Colvig break down culture, its vitality to successful work, and his new book For The Culture, where he goes into far greater depth. It's an incredible read that brings immediate value to any marketing or advertising work you are up to and serves as a lifeline back to the piece that matters most. People.  If there is one thing you can never forget as a marketer or advertiser, it's that it's always about the people and the cultures they create.

You should try Doug Gould's "Bullseye" method for your career search.  Doug Gould is a fantastic advertising professor of practice at Boston University.  He runs an intense but effective series of creative development classes at BU that works for his students. They break into advertising. They break into excellent agencies.  His 30+ years of advertising experience and his passion for fostering the next gen of Creatives lend to his success.  We have him on to share his insights to help you, and you will learn how to use the Bullseye Method to plot some points to help your grand heist of breaking into advertising.  Links Connect with Doug: here Win a Crowbar to break into advertising: here Connect with us: here

Walter T Geer III is about sending the elevator back down.  He is an industry icon known for creating compelling mobile advertising experiences revitalizing how brands and advertisers connect with consumers through many digital platforms.  He is the Chief Experience Design Officer at VMLY&R. His voice reaches and inspires the entire advertising and beyond, having interviewed notable individuals, including Pusha T, Randy Jackson, Lamar Odom, and Gary V. He speaks about how the advertising industry needs to evolve in its approach to Black voices, a true advocate for African American inclusion in advertising at all levels.  In this episode, he speaks to what it means to send the elevator back down and gives excellent advice to all levels of marketers: aspiring to c-suite.

At some point, we all ask ourselves, why advertising?  What does it say about us to be an advertiser or marketer? What do our jobs do to our souls?  Every marketer may have a different reply to these questions, and some may even struggle to answer. Ben Purkert’s debut novel, The Men Can’t Be Saved, takes you on a wild journey to truly answer them.  We were lucky enough to sit down with him and discuss these concepts, break down the inspiration behind the book, and explore how you can balance your own creative exploits outside of the marketing and advertising world.  The Men Can’t Be Saved releases today, and it is an absolute must-read for anyone from the marketing world.  Check out his novel here: https://www.amazon.com/Men-Cant-Be-Saved-Novel/dp/1419767135 --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Here it is. Handpicked by Kellyn Blount (ECD at Preacher) herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes Microsoft's BING as the undisputed pound-for-pound Champion for Generative AI in the minds of consumers. And this team did that so beautifully. They came up with "Mommy-to-Bing." The winning idea: "In a partnership with Proudly, Bing will address the disparities in maternal healthcare among black women, providing them with accessible and accurate information, resources, and support throughout pregnancy and motherhood." Congrats to Alex Dagostino, Maxwell Israels, Alexis Bradley and Hannah Biddlecome on winning the Blue Crowbar! Check out their award-winning work here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message