The ITSPmagazine Podcast

Guests: Shawn Butler, Co-Founder / VP - Architecture & Analytics at BNS UEP [@bnsuep1]On LinkedIn | https://www.linkedin.com/in/1kindword/Kika Von Klück, VP - Research and Innovation at BNS UEP [@bnsuep1]On Linkedin | https://www.linkedin.com/in/kikavonkluck/____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelliSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________Episode NotesWelcome to a new episode of the "Redefining Society Podcast," where we talk about technological innovation and societal transformation, as witnessed at the Smart City Expo 2023. In this episode, we're joined by Shawn Butler and Kika Von Klück, two dear friends that happens to be visionaries in the realm of smart city development and data management.Our conversation begins with a lament for the missed opportunity of in-person interaction, echoing a longing for the tangible experiences that enrich our discussions. Yet, through the lens of Shawn and Kika's insights, we virtually traverse the vibrant corridors of the Smart City Expo in Barcelona.Kika Von Klück, VP of Research and Innovation for BNS, UEP, illuminates our understanding of the complex relationship between data, technology, and urban living. Her role in sifting through technological trends and innovations grants us a glimpse into the future of smart cities – where data becomes the nurturing parent, guiding the growth of sustainable, efficient urban ecosystems.Shawn Butler, VP of Architecture and Analytics at BNS, UEP, takes us further into this world. He bridges the gap between business and technology, focusing on data lifecycle management, security, and monetization. Shawn's passion for creating data models that intertwine key performance, risk, and behavioral indicators offers a holistic approach to understanding and improving urban living.Our conversation meanders through various aspects of smart city development, touching upon the integration of IoT in daily life, the transformation of urban spaces, and the importance of collaboration between government and private entities. We explore how these developments not only reshape our physical environments but also have profound implications on social dynamics and individual well-being.As we wrap up, the discussion transcends the technicalities, inviting listeners to contemplate the broader implications of these advancements on society. The episode is a testament to our unending quest to harmonize technology with humanity, and a reminder that the future of smart cities lies not just in their technological prowess, but in their ability to enhance human experience. Did I forget to mention digital twins modeling, citizens co-creation, and circular economy?____________________________Watch this and other videos on ITSPmagazine's YouTube Channel📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesSmart City Expo: https://www.smartcityexpo.com/____________________________Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Tyler Cohen Wood, CEO and Co-Founder Dark Cryptonite | Keynote Speaker | 2023 Top 30 Women in #AI | Cyber Woman of the Year Finalist 2021 and 2023 | Top 50 Global #Cybersecurity | Board Member | Fmr DIA Cyber Deputy Division ChiefOn LinkedIn | https://www.linkedin.com/in/tylercohen78/Host: Matthew RosenquistOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/matthew-rosenquist______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionTyler Cohen Wood discusses why secure communication over the Internet is broken and what can be done about it.______________________Resources ______________________For more podcast stories from Cybersecurity Insights with Matthew Rosenquist, visit: https://www.itspmagazine.com/cybersecurity-insights-with-matthew-rosenquistWatch this episode on YouTube: https://www.youtube.com/watch?v=5uEz8kAyXBINational Cybersecurity Plan Fails to Address Ransomware: https://www.youtube.com/watch?v=4oSr-3dbHDgITSPmagazine's YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Drew Ryder Smith, Artist/SongwriterOn Twitter | https://twitter.com/drewrydersmithOn Facebook | https://facebook.com/drewrydersmithOn TikTok | https://tiktok.com/drewrydersmithOn Instagram | https://instagram.com/drewrydersmithOn YouTube | https://youtube.com/drewrydersmith_____________________________Host:  Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network_____________________________Episode IntroductionHello, everyone, I'm Marco Ciappelli, and this is another exciting episode of the Audio Signal Podcast. If you've been tuning in recently, you know that we've shifted our focus a bit – not just on the stories themselves, but on the storytellers and the diverse mediums they use to express their narratives. And today, we're exploring one of my personal favorites: music.Music, in all its forms, carries stories that resonate with us, regardless of genre. That's why I'm thrilled to have Drew Ryder Smith with us, a multifaceted songwriter, producer, and artist straight from the heart of Nashville, Tennessee. Drew's journey is as eclectic as his musical influences, and today, he'll share with us the intricacies of songwriting, the fusion of lyrics and melody, and the personal tales that shape his art.Drew's story starts in Southern middle Tennessee, where his proximity to Nashville and a household filled with diverse musical tastes laid the foundation for his career. From the storytelling prowess of Steve Earle and John Prine to the iconic sounds of Guns N' Roses and the Eagles, Drew's influences are as varied as the genres they represent. This melting pot of musical styles not only shaped his taste but also his approach to songwriting.As Drew takes us through his journey, we'll delve into the songwriting process – a blend of personal introspection, collaboration, and spontaneous creativity. Drew's transition from solo writing to co-writing in Nashville showcases the evolution of his art form, where ideas and melodies intertwine to create something that resonates with a wide audience.Throughout our conversation, we'll touch on the challenges and triumphs of a career in music. From navigating publishing deals to the constant quest for creative fulfillment, Drew's experiences mirror the ups and downs of any artist's path. His stories are not just about music; they're about perseverance, adaptation, and the relentless pursuit of passion.So, join us on this melodic journey as we explore the soul of songwriting with Drew Ryder Smith. Let's discover how stories are woven into songs, creating a tapestry of emotions that define our shared human experience._____________________________Resources _____________________________For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signalsWatch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS0aVY7qlwHxX3uiN7tqqsyAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Andrew Strutt, Hacker and Defense Agency Contractor [@2600net]On Twitter | https://twitter.com/andrew_struttOn LinkedIn | https://www.linkedin.com/in/andrew-strutt-b457a252/On Facebook | https://www.facebook.com/groups/2600netOn YouTube | https://www.youtube.com/@HackerVideoHost: Deb RadcliffOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/deb-radcliff____________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network____________________________Episode DescriptionHackers supporting defense agencies is common enough that I included this scenario in the third book of my hacker trilogy (Breaking Backbones: From Chaos to Order).In real life, this is the true story of Andrew Strutt, a respected, self-taught hacker, co-founder of Telephreak.org, and administrator of the 2600 IRC and Facebook page (with 63,000 followers). He even had his door kicked down in a warrantless FBI raid—a badge of honor in the hacker community.Even with this background, Andrew, with the help of a fellow hacker, got through the security clearances to work in defense agencies because, as he says, he never done anything illegal.Join us for this fun episode featuring a historic figure in the hacker community.____________________________Resources ____________________________Cy Beat playlist on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllT6ZiiO_rDRMUsxB2U96KjGITSPmagazine on YouTube: https://www.youtube.com/c/ITSPmagazineTo see and hear more of the Cy Beat Podcast with Deb Radcliff content on ITSPmagazine, visit:https://www.itspmagazine.com/cy-beat-podcast-with-deb-radcliffAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Dr. Georgianna "George" Shea, Chief Technologist, Defense of Democracies [@FDD], Center on Cyber and Technology Innovation (CCTI) and Transformative Cyber Innovation Lab (TCIL)On LinkedIn | https://www.linkedin.com/in/drgeorgesheaHost: Dr. Rebecca WynnOn ITSPmagazine  👉  https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn________________________________This Episode’s SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network________________________________Episode DescriptionIn this episode of the Soulful CXO, Dr. Rebecca Wynn welcomes Dr. Georgiana "George" Shea, the Chief Technologist at FDD Center on Cyber and Technology Innovation and Transformation Cyber Innovation Lab, who discusses her role in identifying cyber vulnerabilities and devising solutions for the U.S. government and private sector. She shares her extensive background in spearheading cyber initiatives in various government organizations and her expertise in cybersecurity testing and evaluation, and detailed predictions for the next 10 years in cyber.________________________________ResourcesNIST Artificial Intelligence Risk Management Framework (AI RMF 1.0): https://nvlpubs.nist.gov/nistpubs/ai/NIST.AI.100-1.pdfThe Operational Resilience Framework: https://www.grf.org/orfThe significance of quantum computing: https://www.fdd.org/in_the_news/2023/08/07/the-significance-of-quantum-computing/Stakeholders see opportunities in CISA secure software principles, raise questions on implementation: https://insidecybersecurity.com/share/14549________________________________Support:Buy Me a Coffee: https://www.buymeacoffee.com/soulfulcxo________________________________For more podcast stories from The Soluful CXO Podcast With Rebecca Wynn: https://www.itspmagazine.com/the-soulful-cxo-podcastITSPMagazine YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Allan Liska, Owner at Green Archer ComicsOn Linkedin | https://www.linkedin.com/in/allan2On Twitter | https://twitter.com/uuallan____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode’s SponsorsImperva | https://itspm.ag/imperva277117988Pentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this episode of Redefining CyberSecurity, host Sean Martin chats with Allan Liska, a cybersecurity professional and comic book writer. Allan shares his journey of creating the comic book series "Yours Truly, Johnny Dollar," which follows the adventures of a cyber insurance investigator battling ransomware. While the focus is on entertaining and escapism, there is also an educational component, keeping the technical aspects true to life without boring readers.Allan discusses the catharsis and wish fulfillment he experiences through the comic book medium, allowing the protagonist to do things that are not possible in real-life cybersecurity cases. He highlights the importance of problem-solving and investigation, drawing parallels between incident response professionals and the character's approach to challenges. The conversation delves into the process of turning the story into a comic book format, including hiring artists, finding a publisher, and running a successful Kickstarter campaign.Allan expresses his gratitude for the support he received from the cybersecurity community and the challenges of running a small business. They explore the creative process of adapting technical descriptions into a visually appealing comic book format, emphasizing the need for an independent editor to ensure the story flows visually. Allan reflects on the intersection of cybersecurity and storytelling, discussing the theme of wish fulfillment and the heroic role of threat intelligence analysts.About the Comic BookA new comic book series featuring Johnny Dollar, the star of the 1940s - 60s radio serial of the same name! He is back fighting ransomware and more!Written by Allan Liska, the comic is based on CBS Radio’s popular serialized drama of the same name that ran from 1949 through 1962. Known as “the man with the action-packed expense account,” Johnny Dollar has been reimagined and brought into the digital age to fight ransomware as a hard-nosed cyber insurance investigator.In this first issue, Johnny Dollar is called to Johnstown, Pennsylvania to investigate a ransomware attack against Gotham Steel. The insurance company is concerned that there may be a company insider helping the ransomware group. Johnny quickly realizes something is off with this case and must race to find the insider, while avoiding attacks from Russian thugs, before the company caves in and pays the ransom.____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqITSPmagazine YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesYours Truly, Johnny Dollar #1: https://www.greenarcher.io/product-page/yours-truly-johnny-dollar-1Learn more about the history of Yours Truly, Johnny Dollar: https://www.johnnydollar.io/about____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Dr. Valerie Lyons, AuthorOn Linkedin | https://www.linkedin.com/in/valerielyons-privsec/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode’s SponsorsImperva | https://itspm.ag/imperva277117988Pentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this episode of the Redefining Cybersecurity podcast, host Sean Martin engages in a conversation with Dr. Valerie Lyons, co-author of "The Privacy Leader Compass." They discuss various aspects of privacy and provide practical guidance for privacy leaders. Dr. Lyons highlights the regulatory difference between the US and Europe's approach to privacy, with data minimization being a regulatory requirement in Europe. However, she emphasizes that it's not about which approach is better, but rather understanding and complying with the regulatory requirements. They delve into the principles of Fair Information Practices (FIPS) and privacy by design, which are enshrined in GDPR. "The Privacy Leader Compass" is designed to be a comprehensive resource for privacy leaders, incorporating the McKinsey seven S model. It goes beyond compliance, incorporating ethics, trust, and consumer satisfaction in privacy programs. The book is intended to be location and jurisdiction agnostic, allowing privacy leaders to adapt the framework to their specific contexts. The conversation also highlights the value of learning from privacy pioneers and leveraging their experiences. The book includes contributions from over 60 privacy pioneers, providing real-world examples and insights. Dr. Lyons emphasizes the importance of collaboration and learning from others' experiences rather than starting from scratch. They discuss the flexible interpretation within privacy legislation, such as the choice between appointing a Data Protection Officer (DPO) or a Chief Privacy Officer (CPO). They stress the importance of developing a privacy strategy and vision, regardless of the jurisdiction, and exploring why privacy leaders were hired for their roles. Throughout the conversation, Dr. Lyons and Sean Martin present a balanced perspective, focusing on practical guidance and empowering privacy leaders. They explore the dynamic nature of privacy and the need to go beyond compliance, considering ethics, trust, and consumer satisfaction. The conversation is grounded in real-world experiences and provides valuable insights for privacy leaders navigating the ever-changing privacy landscape.About the BookCongratulations! Perhaps you have been appointed as the Chief Privacy Officer (CPO) or the Data Protection Officer (DPO) for your company. Or maybe you are an experienced CPO/DPO, and you wonder - "what can I learn from other successful privacy experts to be even more effective?" Or perhaps you are considering a move from a different career path and deciding if this is the right direction for you.Seasoned award-winning Privacy and Cybersecurity leaders Dr. Valerie Lyons (Dublin, Ireland) and Todd Fitzgerald (Chicago, IL USA) have teamed up with over 60 award-winning CPOs, DPOs, highly respected privacy/data protection leaders, data protection authorities, and privacy standard setters who have fought the tough battle.Just as the #1 best-selling and CANON Cybersecurity Hall of Fame winning CISO Compass: Navigating Cybersecurity Leadership Challenges with Insights from Pioneers book provided actionable advice to Chief Information Security Officers, The Privacy Leader Compass is about straight talk - delivering a comprehensive privacy roadmap applied to, and organized by, a time-tested organizational effectiveness model (the McKinsey 7-S Framework) with practical, insightful stories and lessons learned.You own your continued success as a privacy leader. If you want a roadmap to build, lead, and sustain a program respected and supported by your board, management, organization, and peers, this book is for you.____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqITSPmagazine YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesThe Privacy Leader Compass: A Comprehensive Business-Oriented Roadmap for Building and Leading Practical Privacy Programs (Book): https://www.amazon.com/Privacy-Leader-Compass-Comprehensive-Business-Oriented/dp/1032467304Enduring Ideas: The 7-S Framework: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-7-s-framework#____________________________To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Host: Matthew RosenquistOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/matthew-rosenquist______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionThere is a real opportunity for the government to make significant progress in crushing the growing scourge of ransomware attacks which threaten businesses, individuals, and the range of Critical Infrastructures that all citizens rely upon.  Although the 2023 National Cybersecurity Strategy specifically calls out ransomware, the recently released implementation plan comes up short. ______________________Resources ______________________For more podcast stories from Cybersecurity Insights with Matthew Rosenquist, visit: https://www.itspmagazine.com/cybersecurity-insights-with-matthew-rosenquistWatch this episode on YouTube: https://www.youtube.com/watch?v=5uEz8kAyXBINational Cybersecurity Plan Fails to Address Ransomware: https://www.youtube.com/watch?v=4oSr-3dbHDgITSPmagazine's YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Jean-Manuel Izaret, AuthorOn Linkedin | https://www.linkedin.com/in/izaret/On Twitter | https://twitter.com/izaret____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode IntroductionIn a world where economic dynamics intricately intertwine with our daily lives, understanding the nuances of strategic pricing becomes imperative. This is the central theme of the latest episode of the "Redefining Society Podcast," where we engage in a thought-provoking conversation with Jean-Manuel Izaret, co-author of "Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society."The episode begins with a reflection on the often-overlooked significance of pricing in technology and societal contexts. We question whether strategic pricing truly belongs in discussions about technology and its societal impact, only to discover its undeniable relevance. As Izaret points out, pricing strategies do more than just set the cost of goods and services; they shape consumer behavior, influence market trends, and even hold the power to dictate the course of society.Izaret, with a rich background in economics and behavioral science, brings a unique perspective to the table. Drawing from his extensive experience in consulting and pricing strategy formulation, he discusses the evolution of pricing from a mere transactional element to a strategic tool capable of influencing societal outcomes. The concept of the Strategic Pricing Hexagon, introduced in the book, serves as a gateway to understanding how strategic decisions regarding pricing can lead to stronger growth and improved financial performance for businesses.The conversation delves deeper into the psychological and sociological aspects of pricing. We explore how prices affect our purchasing decisions, the value we assign to products, and even our perception of brands. Izaret uses relatable examples, like the luxury branding of Gucci or the dynamics of the tipping culture, to illustrate these points. These examples highlight the complex relationship between pricing, consumer expectations, and societal norms.Furthermore, the episode addresses the global impact of pricing strategies. In a world increasingly interconnected, a pricing decision in one part of the globe can have ripple effects elsewhere. This global perspective is crucial in understanding the role of strategic pricing in shaping not just local markets but the global economic landscape.As the conversation unfolds, it becomes clear that strategic pricing is not just about numbers and profit margins. It's about understanding human behavior, societal values, and market dynamics. It's a tool that, when wielded wisely, can contribute to the greater good, promoting sustainable and equitable growth.By the end of the episode, listeners are left with a newfound appreciation for the power of pricing. It's no longer a dry, technical topic relegated to economics textbooks. Instead, it emerges as a vibrant, dynamic field that intersects with technology, society, and human psychology, influencing our lives in profound ways.📖 About the Book:The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life.With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society._____________________________ResourcesGame Changer: How Strategic Pricing Shapes Businesses, Markets and Society: https://www.amazon.com/Game-Changer-Strategic-Pricing-Business/dp/1394190581#:~:text=%E2%80%9CGame%20Changer%20elevates%20pricing%20from,%2Dto%2Dmarket%20strategies.%E2%80%9D____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Cher Murphy, Anthropologist and Executive CoachOn LinkedIn | https://www.linkedin.com/in/chermurphy/On 100 Coaches https://agency.100coaches.com/coaches/profiles/cher-murphy/______________________Host: Dr. Deborah HeiserOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/deborah-heiser-phd______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________Episode IntroductionCher Murphy is an anthropologist and leadership advisor. She provides strategies to navigate the holidays. From getting more grounded, giving the holiday a creative twist, adding meaning to your outward-focused interactions, and becoming reflective, just employing one of her strategies is bound to make a difference for any holiday gathering!______________________ResourcesThe Right Side of 40 (Substack): https://deborahheiserphd.substack.com/Psychology Today: The Right Side of 40: https://www.psychologytoday.com/us/contributors/deborah-heiser-phd______________________For more podcast stories from After 40 with Dr. Deborah Heiser, visit: https://www.itspmagazine.com/after-40-podcastWatch the The Right Side of 40 playlist on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllRiYCWyyhoLJqyUE0ERuMfdITSPmagazine YouTube Channel:📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.