The ITSPmagazine Podcast

The latest On Location with Sean Martin and Marco Ciappelli episode takes listeners behind the scenes of the NAMM 2025 show, featuring a vibrant discussion with John Mlynczak, NAMM President and CEO. The conversation is not just a recap of an incredible event but a celebration of music’s enduring power and the evolving role of technology in the music industry.A Legacy of Music and CommunityFounded in 1901, NAMM (National Association of Music Merchants) has become the world’s largest trade association representing the musical products industry. John Mlynczak shares how NAMM operates year-round to support manufacturers, retailers, and music educators through research, advocacy, and events. The annual NAMM show is the pinnacle of this work, gathering thousands of music makers, industry professionals, and artists to spark creativity and innovation.Technology Meets TraditionOne of the episode’s key themes is the blend of modern technology with nostalgic sounds. The 2025 NAMM show showcased groundbreaking technologies, from AI-driven music tools to hardware-software collaborations. Mlynczak discusses how companies are innovating to create real-time processing tools, allowing musicians to produce music faster and more intuitively than ever before. He emphasizes that the goal is not to replace traditional methods but to enhance creativity and make music more accessible to all.The Power of InspirationNAMM’s mission to create more music makers worldwide is a central focus. Mlynczak explains how the NAMM Foundation supports educational programs across all ages, from K-12 schools to community groups and adult learners. The foundation’s work aims to ensure everyone has the opportunity to explore music, whether through formal education or new digital tools that lower the barrier to entry.A Moment to Remember: Jon Batiste at NAMMA standout moment from the show was Mlynczak’s interview with Grammy-winning artist Jon Batiste [https://youtu.be/Lfq35enGq58]. Initially uncertain, the conversation transformed into a genuine exchange about music’s influence and the industry’s impact on artists. This interaction highlighted NAMM’s broader vision of not just serving as a trade show but as a cultural hub that fosters creativity and community.Looking Ahead to NAMM 2026The episode concludes with anticipation for NAMM 2026, scheduled for January 20-24 in Anaheim, California. As Sean, Marco, and John reflect on this year’s successes, they invite listeners to join them next year to explore the intersection of music, technology, and inspiration.Tune in to The Music Evolves Podcast to dive deeper into these insights and discover how NAMM continues to shape the future of music. Be sure to stay tuned for more On Location with Sean Martin and Marco Ciappelli as they cover more technology and society events around the world.Guest: John Mlynczak, President and CEO of NAMM | View Website | Visit NAMMHost: Sean Martin, Co-Founder at ITSPmagazine Podcasts and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | On ITSPmagazine: https://www.itspmagazine.com/sean-martinHost: Marco Ciappelli, Co-Founder at ITSPmagazine Podcasts and Host of Redefining Society and Technology Podcast | On ITSPmagazine: https://www.itspmagazine.com/marco-ciappelli____________________________This Episode’s SponsorsTo learn about event coverage sponsorship options, please visit https://itspm.ag/event-coverage-package____________________________ResourcesCatch more stories from NAMM Show 2025 coverage: https://itspmagazine.com/the-2025-namm-show-namm-music-conference-music-technology-event-coverage-anaheim-californiaNAMM Organization: https://www.namm.org/The NAMM Show 2025: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | The 2025 NAMM Show: Honoring Tradition, Pioneering the Future: https://www.linkedin.com/pulse/2025-namm-show-honoring-tradition-pioneering-future-sean-martin-6jcge/Music Evolves Episode | The debut episode of Music Evolves explores how technology is transforming music creation, performance, and production, with insights from the NAMM Show 2025____________________________Catch all of our event coverage:https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Music Evolves stories on ITSPmagazine, visit:https://www.itspmagazine.com/music-evolves-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Stephen Jay Schwartz, Website | https://www.stephenjayschwartz.com/_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastWebsite: https://www.marcociappelli.com_____________________________Episode Title: The Rhythm of Storytelling: From Screenwriting to Novels with Stephen Jay SchwartzGuest: Stephen Jay SchwartzShort Intro: How does storytelling change across books, movies, and music? Stephen Jay Schwartz joins Marco to discuss the art of crafting stories that resonate across mediums.Show Notes:Storytelling is more than words on a page—it’s rhythm, structure, and emotion. In this episode of Audio Signals, Marco Ciappelli welcomes back Stephen Jay Schwartz, a novelist, screenwriter, and former director of development in Hollywood. Their conversation explores the differences between writing novels and screenplays, the challenge of adapting stories across mediums, and the musicality of language in writing.What happens when a book becomes a movie? Many argue the book is always better, but is that really the case? Schwartz, having worked closely with directors and screenwriters, explains how the transition from text to film is often a process of distillation—finding the essence of a story and reshaping it to fit a new format. He shares insights from his experience in Hollywood, where screenplays often change hands and visions evolve. Does this creative transformation enhance the original work, or does it strip away its soul?The discussion then shifts to a more fundamental aspect of storytelling: rhythm. Drawing from his musical background, Schwartz describes how writing, much like composing music, involves an inherent cadence. Sentences have beats, paragraphs flow with momentum, and dialogue needs a natural tempo. Whether consciously or not, every good writer crafts their prose with a certain musicality that enhances readability and engagement.Marco and Stephen also touch on the way different minds visualize stories. Not everyone ‘sees’ scenes play out in their head while reading—some need visual prompts, while others experience narrative through an auditory lens. How does this affect the way we consume stories? With attention spans shrinking, are we losing the patience for immersive storytelling in books, gravitating instead toward visually driven media?Before wrapping up, they pose a philosophical question: When is a story truly finished? Da Vinci reportedly never considered the Mona Lisa complete, and writers often feel similarly about their work. Does a story ever really end, or does it just reach a stopping point?For anyone fascinated by the intersection of storytelling, film, and music, this episode offers thought-provoking insights. Tune in for a conversation that challenges assumptions about creative processes and the evolving landscape of narrative arts._____________________________ResourcesBio, books, and more: https://www.stephenjayschwartz.com/_____________________________For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signalsWatch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllQvnJ8eHUlVX8AuyhehtexAAre you interested in advertising your brand on ITSPmagazine?👉 https://www.itspmagazine.com/advertise Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

During the HIMSS Global Conference 2025 in Las Vegas, Sean Martin and Marco Ciappelli sat down with Ryan Patrick, Vice President of Adoption at HITRUST, for an insightful conversation about cybersecurity and risk management in healthcare. Rather than a traditional recap of the conference session, this discussion explores the critical role HITRUST plays in helping healthcare organizations navigate regulatory requirements, manage risk, and ensure patient safety through robust cybersecurity practices.Bridging Regulation and Real-World ApplicationRyan Patrick shared that HITRUST has spent over 17 years translating federal healthcare regulations into actionable frameworks for organizations. His role involves educating the market about HITRUST’s initiatives while continuously learning from industry feedback. This bi-directional exchange ensures that HITRUST’s frameworks and controls remain relevant and effective. Patrick emphasized the importance of HITRUST’s dynamic approach, highlighting that their framework is updated quarterly to address the latest cybersecurity threats. This frequency sets HITRUST apart from other frameworks like HIPAA, which, despite being nearly 30 years old, struggles to keep pace with modern challenges.Real Results: 2025 Trust Report HighlightsOne of the standout points of the conversation was the 2025 HITRUST Trust Report. The data is compelling—while roughly 45% of organizations reported breaches last year, less than 1% of HITRUST-certified environments experienced incidents. The 2025 report shows this number decreasing even further to 0.59%. According to Patrick, this success is driven by HITRUST’s focus on threat intelligence and its rigorous assurance mechanism, which goes beyond checkbox compliance to ensure controls are effective and actively reducing risk.Addressing AI and Emerging TechnologiesWith AI being a hot topic at HIMSS, Patrick discussed HITRUST’s proactive approach to managing AI risks. In December 2024, HITRUST introduced an AI security certification designed to help organizations securely integrate AI technologies. This certification follows HITRUST’s established quality assurance model, offering the same level of scrutiny and validation as its other programs. Patrick likened the current AI landscape to the early days of cloud computing—initial uncertainty followed by widespread adoption, underscoring the need for secure practices as the technology matures.Listen to the Full ConversationThis episode offers more than just surface-level insights. Ryan Patrick’s perspectives on risk management, the measurable success of HITRUST frameworks, and the thoughtful approach to AI in healthcare cybersecurity provide valuable takeaways for professionals looking to enhance their security posture. Tune in to the full episode for an in-depth look at how HITRUST is setting new standards in healthcare cybersecurity and what organizations can do to stay ahead of the curve.Learn more about HITRUST: https://itspm.ag/itsphitwebNote: This story contains promotional content. Learn more.Guest: Ryan Patrick, Vice President of Adoption at HITRUST | On LinkedIn: https://www.linkedin.com/in/ryan-patrick-3699117a/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode’s SponsorsLearn more and catch more stories from HITRUST: https://itspm.ag/itsphitweb____________________________ResourcesLearn more and catch more stories from HIMSS 2025 coverage: https://www.itspmagazine.com/himss-2025-health-technology-and-cybersecurity-event-coverage-las-vegasHITRUST 2025 Trust Report: https://itspm.ag/hitrusz49c____________________________Catch all of our event coverage: https://www.itspmagazine.com/on-locationTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guests: Evelina Van MenselOn LinkedIn | https://www.linkedin.com/in/evavanmenselMartin Nedev, CEO of EnthelaOn LinkedIn | https://www.linkedin.com/company/enthelaHosts: Alejandro Juárez CrawfordOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/alejandro-juarez-crawfordMiriam Plavin-MastermanOn ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/miriam-plavin-masterman______________________Episode IntroductionIn this episode of What If Instead?, Professor Evelina Van Mensel is joined by her former student Martin Nedev, now CEO of Enthela. What kind of collaboration, they ask, enables people to create solutions that address pressing problems around them? When asked about Enthela’s award-winning endeavor to keep more nitrogen in the soil using bacteria, Nedev argues that he’s doing this now only because of a window Van Mensel helped open for him. The two explain how this window opened up possibilities not only for him, but also for innovators around the world taking on the toughest problems human beings face. Strikingly, they focus less on their own endeavors than on what it takes to open that window for more of us. What starts as an inquiry into how to collaborate with people from other professional backgrounds, quickly opens up into a vital conversation relevant to people anywhere who want to tackle the crises around them. Tune in to discover how intentional collaboration can lead to unexpected yet transformative outcomes, and shift who gets to shape the future.______________________ResourcesEffectuation: https://effectuation.org/Melodies for Palestine - RebelBase: https://app.rebelbase.co/project/3614______________________Episode SponsorsAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network______________________For more podcast stories from What If Instead? Podcast with Alejandro Juárez Crawford and Miriam Plavin-Masterman, visit: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/alejandro-juarez-crawford and https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/miriam-plavin-masterman Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The latest episode of the On Location series, recorded at ThreatLocker's Zero Trust World 2025 in Orlando, brings forward a deep and practical conversation about implementing Zero Trust principles in real-world environments. Hosted by Marco Ciappelli and Sean Martin, this episode features Avi Solomon, CIO of a law firm with nearly 30 years in IT and a strong focus on cybersecurity.The Journey to Proactive SecurityAvi Solomon shares his experience transitioning from traditional security models to a proactive, preventive approach with ThreatLocker. With a background in engineering, consulting, and security (CISSP certified), Solomon outlines his initial concerns with reactive endpoint detection and response (EDR) solutions. While EDR tools act as a secondary insurance policy, he emphasizes the need for a preventive layer to block threats before they manifest.Solomon’s firm adopted ThreatLocker a year ago, replacing a legacy product to integrate its proactive security measures. He highlights the platform’s maturation, including network control, storage control, application whitelisting, and cloud integration. The shift was not only a technological change but also a cultural one, aligning with the broader philosophy of Zero Trust—approaching security with a mindset that nothing within or outside the network should be trusted by default.Implementing Zero Trust with EaseA standout moment in the episode is Solomon’s recount of his implementation process. His conservative approach included running ThreatLocker in observation mode for two months before transitioning fully to a secure mode. When the switch was finally flipped, the result was remarkable—zero disruptions, no pushback from users, and a smooth transition to a less risky security posture. Solomon attributes this success to ThreatLocker’s intuitive deployment and adaptive learning capabilities, which allowed the system to understand normal processes and minimize false positives.Redefining Zero Trust: “Near Zero Trust”Solomon introduces a pragmatic take on Zero Trust, coining the term “Near Zero Trust” (NZT). While achieving absolute Zero Trust is an ideal, Solomon argues that organizations should strive to get as close as possible by layering strategic solutions. He draws a clever analogy comparing Zero Trust to driving safely before relying on a seatbelt—proactive behavior backed by reactive safeguards.Tune in to the full episode to explore more of Avi Solomon’s insights, hear stories from the conference floor, and learn practical approaches to embedding Zero Trust principles in your organization’s security strategy.Guest: Avi Solomon, Chief Information Officer at Rumberger | Kirk | On LinkedIn: https://www.linkedin.com/in/aviesolomon/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode’s SponsorsThreatLocker: https://itspm.ag/threatlocker-r974____________________________ResourcesLearn more and catch more stories from ZTW 2025 coverage: https://www.itspmagazine.com/zero-trust-world-2025-cybersecurity-and-zero-trust-event-coverage-orlando-floridaRegister for Zero Trust World 2025: https://itspm.ag/threat5mu1____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At ThreatLocker's Zero Trust World 2025 in Orlando, Kieran Human, Special Projects Engineer at ThreatLocker, showcased the practical dangers of everyday cybersecurity threats through engaging, hands-on labs. Attendees, ranging from CISOs to IT technicians, were offered the chance to experience real-world hacking scenarios using devices like the infamous “rubber ducky.”The Rubber Ducky ExperienceThe rubber ducky, which resembles a standard USB drive, acts as a keyboard when plugged into a computer, executing automated scripts. Human demonstrated how this device could disable Windows Defender, exfiltrate data, and execute scripts—highlighting how accessible hacking tools have become. Attendees left with both new knowledge and their own rubber ducky, reinforcing the event’s educational impact.From Learning to DefenseThe lab sessions underscored the importance of understanding threats to effectively defend against them. Human emphasized that cybersecurity isn’t just for seasoned professionals; even attendees with minimal experience learned how to execute data exfiltration and bypass security protocols within an hour. This revelation stressed the necessity of robust security measures, even for general IT professionals who may not specialize in cybersecurity.Mitigating Threats with ThreatLockerThreatLocker’s solutions, including features like ring-fencing PowerShell and applying layered protections, were showcased as effective countermeasures. Human explained how ThreatLocker’s tools could prevent malicious scripts from accessing the internet or sensitive folders, offering a tangible defense against the types of attacks demonstrated in the labs.Looking AheadLooking toward next year, Human hinted at more advanced demonstrations, potentially including ransomware scenarios. This forward-thinking approach aligns with ThreatLocker’s commitment to preparing IT and security professionals for the evolving challenges they face.Why This MattersThe episode captures how ThreatLocker is not just educating but empowering IT and security professionals. By providing a controlled environment to experience cyberattacks firsthand, the event bridged the gap between theory and practice. Listen to the full episode for insights into how these experiences translate into actionable strategies for building stronger, more resilient cybersecurity defenses.Guest: Kieran Human, Special Projects Engineer at ThreatLocker | On LinkedIn: https://www.linkedin.com/in/kieran-human-5495ab170/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode’s SponsorsThreatLocker: https://itspm.ag/threatlocker-r974____________________________ResourcesLearn more and catch more stories from ZTW 2025 coverage: https://www.itspmagazine.com/zero-trust-world-2025-cybersecurity-and-zero-trust-event-coverage-orlando-floridaRegister for Zero Trust World 2025: https://itspm.ag/threat5mu1____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded during ThreatLocker Zero Trust World 2025 in Orlando, this episode of the On Location series features an engaging conversation with Alex Benton, Special Projects at ThreatLocker. Benton shares insights from his Metasploit lab, a beginner-friendly session that demonstrates the power of tools like Metasploit and Nmap in cybersecurity. The lab’s objective is clear: to illustrate how easily unpatched systems can be exploited and reinforce the critical need for consistent patch management.Understanding the Metasploit LabBenton explains how participants in the lab learned to execute a hack manually before leveraging Metasploit’s streamlined capabilities. The manual process involves identifying vulnerable machines, gathering IP addresses, examining open ports, and assessing software vulnerabilities. With Metasploit, these steps become as simple as selecting an exploit and running it, underscoring the tool’s efficiency.A key demonstration in the lab involved Eternal Blue, the exploit associated with the WannaCry virus in 2017. Benton emphasizes how Metasploit simplifies this complex attack, highlighting the importance of maintaining patched systems to prevent similar vulnerabilities.The Real-World Implications of Unpatched SystemsThe discussion dives into the risks posed by cybercriminals who use tools like Metasploit to automate attacks. Benton points out that malicious actors often analyze patch notes to identify potential vulnerabilities and create scripts to exploit unpatched systems quickly. The conversation touches on the dark web’s role in providing detailed information about exposed systems, making it even easier for attackers to target vulnerable machines.Lessons from WannaCryThe episode revisits the WannaCry incident, where a vulnerability in Windows systems led to a global cybersecurity crisis. Benton recounts how outdated systems and the absence of a strong security culture created an environment ripe for exploitation. He also shares the story of cybersecurity researchers, including Marcus Hutchins, who played pivotal roles in mitigating the virus’s impact by identifying and activating its kill switch.Tune in to Learn MoreThis episode offers valuable insights into cybersecurity practices, the dangers of unpatched environments, and the tools that both ethical hackers and cybercriminals use. Listen in to gain a deeper understanding of how to secure your systems and why proactive security measures are more crucial than ever.Guest: Alex Benton, Special Projects at ThreatLocker | On LinkedIn: https://www.linkedin.com/in/alex-benton-b805065/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode’s SponsorsThreatLocker: https://itspm.ag/threatlocker-r974____________________________ResourcesLearn more and catch more stories from ZTW 2025 coverage: https://www.itspmagazine.com/zero-trust-world-2025-cybersecurity-and-zero-trust-event-coverage-orlando-floridaRegister for Zero Trust World 2025: https://itspm.ag/threat5mu1____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the On Location series recorded for HIMSS 2025 in Las Vegas, hosts Marco Ciappelli and Sean Martin sit down with Albe Zakes, Director of Strategic Communications at HIMSS, to discuss the transformative impact of technology on healthcare and the upcoming conference’s role in driving innovation. HIMSS, a global society of health and technology professionals, brings together leaders, clinicians, practitioners, and innovators to harness the power of information and technology for improved patient outcomes and expanded access to healthcare.A Focus on Collaboration Over ExpertiseZakes emphasizes a significant shift in how the HIMSS conference operates. While traditional conferences often rely on a top-down approach with speakers sharing insights, HIMSS is increasingly prioritizing collaboration. The 2025 event will feature expanded networking opportunities and dedicated breaks to foster real-time partnerships and relationships that can extend beyond the conference. The approach underscores the organization’s belief in the “symbiotic triangle” of people, technology, and process—highlighting that technology alone is not enough without empowering the people who use it.Exploring Key Topics: AI, Cybersecurity, and Health EquityArtificial intelligence (AI) is set to take center stage at HIMSS 2025, reflecting its transition from a speculative technology to a practical tool reshaping healthcare. With dozens of educational sessions dedicated to AI, the conference will explore how clean data and strong governance are critical to unlocking AI’s potential in improving healthcare delivery.Cybersecurity is another major focus, with a dedicated Healthcare Cybersecurity Forum and a Cybersecurity Command Center on the exhibit floor. Notably, former U.S. Cyber Command and NSA Director General Paul Nakasone will deliver a keynote on maintaining security in an AI-driven world. The emphasis on cybersecurity aligns with the critical need to protect patient data and maintain trust within the healthcare ecosystem.Zakes also highlights the Health Equity Forum, which aligns with HIMSS’s mission to ensure that technology advancements translate into equitable healthcare access. The forum will gather leaders from governments and nonprofits worldwide to discuss strategies to improve health equity globally.Innovation and Emerging TechnologiesThe conference aims to showcase not only established tech giants like Oracle and AWS but also emerging companies and startups. The “First-Time Exhibitors Pavilion” and the “Emerge Innovation Experience” will offer opportunities for attendees to engage with new technologies and ideas. The Emerge Innovation Experience will feature a pitch contest and networking events for entrepreneurs and investors, driving forward-thinking solutions in healthcare technology.The Power of People, Technology, and ProcessThis episode offers a glimpse into the critical themes that will dominate HIMSS 2025, providing valuable insights into how technology, collaboration, and innovation are reshaping healthcare. With thought-provoking discussions on AI, cybersecurity, and health equity, listeners are invited to explore how these advancements impact not only healthcare systems but also society at large. Tune in to hear more about the initiatives and opportunities at HIMSS 2025, and how you can be part of the conversation shaping the future of healthcare.Guest: Albe Zakes, Director of Strategic Communications at HIMSS | On LinkedIn: https://www.linkedin.com/in/albezakes/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode’s SponsorsHITRUST: https://itspm.ag/itsphitweb____________________________ResourcesLearn more and catch more stories from HIMSS 2025 coverage: https://www.itspmagazine.com/himss-2025-health-technology-and-cybersecurity-event-coverage-las-vegasHIMSS 2024 Cybersecurity Report: https://www.himss.org/resources/himss-healthcare-cybersecurity-survey/____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At ThreatLocker Zero Trust World 2025 in Orlando, Art Ocain, VP of Cybersecurity & Incident Response at Airiam, shared valuable insights into applying zero trust principles to incident response. The conversation, hosted by Marco Ciappelli and Sean Martin, highlighted the critical role of zero trust in preparing for and managing security incidents.The Zero Trust Mindset in Incident Response Ocain discussed how zero trust methodology—embracing the principles of "assume breach" and "always verify, never trust"—can significantly enhance incident response strategies. Instead of merely securing the perimeter or endpoints, his approach involves identifying and protecting core systems through micro-segmentation and robust identity management. By securing each component individually, organizations can minimize the impact of potential breaches.For example, Ocain described a scenario where segmenting a SQL server from an application server could prevent data loss during an attack. Even if an application server is compromised, critical data remains secure, allowing quicker recovery and continuity of operations.Dynamic Containment Strategies Ocain emphasized the importance of dynamic containment when responding to incidents. Traditional methods, such as using Endpoint Detection and Response (EDR) tools, are effective for forensic analysis but may not stop active threats quickly. Instead, he advocated for an "allow list only" approach that restricts access to systems and data, effectively containing threats while maintaining critical business functions.In practice, when Ocain is called into a crisis, he often implements a deny-by-default solution to isolate compromised systems. This strategy allows him to perform forensics and bring systems back online selectively, ensuring threat actors cannot access recovered systems.Balancing Security with Business Needs A significant challenge in adopting zero trust is gaining executive buy-in. Ocain noted that executive teams often push back against zero trust measures, either out of a desire for convenience or because of misconceptions about its impact on business culture. His approach involves demonstrating real-world scenarios where zero trust could mitigate damage during breaches. By focusing on critical systems and showing the potential consequences of compromised identities or systems, Ocain effectively bridges the gap between security and business priorities.A Cultural Shift Toward Security The discussion also touched on the cultural shift required to fully integrate zero trust into an organization. Zero trust is not just a technological framework but a mindset that influences how every employee views access and security. Through scenario-driven exercises and engaging executive teams early in the process, Ocain helps organizations transition from a "department of no" mentality to a collaborative, security-first culture.Listen to the full episode to explore more strategies on implementing zero trust in incident response and how to align security initiatives with business goals.Guest: Art Ocain, VP of Cybersecurity & Incident Response at Airiam | On LinkedIn: https://www.linkedin.com/in/artocain/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode’s SponsorsThreatLocker: https://itspm.ag/threatlocker-r974____________________________ResourcesLearn more and catch more stories from ZTW 2025 coverage: https://www.itspmagazine.com/zero-trust-world-2025-cybersecurity-and-zero-trust-event-coverage-orlando-floridaRegister for Zero Trust World 2025: https://itspm.ag/threat5mu1____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode of the “On Location” series, recorded during ThreatLocker Zero Trust World 2025 in Orlando, features an insightful conversation with Amanda Makowsky, Solution Engineer at ThreatLocker. Amanda shares how ThreatLocker maintains a human touch in cybersecurity while delivering robust solutions for organizations of all sizes.The Human Element in TechnologyAmanda explains how ThreatLocker emphasizes human interaction from the first demo through implementation and beyond. When potential customers engage with ThreatLocker, they are assigned a dedicated Solution Engineer as their technical point of contact. Amanda highlights how this relationship extends beyond the sales process, ensuring partners have continuous support as they mature their security environments. Whether working with small businesses or large enterprises, the focus remains on personalized service and hands-on assistance.Support That Stands OutThreatLocker’s commitment to human-centric support is evident through its 24/7 live helpdesk, staffed by real people in Orlando, Florida. Amanda notes the goal of responding to chat requests within a minute, providing immediate support without relying on bots or automated responses. This approach fosters trust and ensures that customers, regardless of their organization’s size, receive timely and effective help.Customization and Real-World ImpactAmanda shares how every partner’s environment is unique, requiring tailored solutions to accommodate different software, hardware, and operational needs. She emphasizes the importance of building specific and intentional roles within ThreatLocker’s systems to match the diverse environments of their partners. The impact of this customization is profound, as partners express a sense of security that allows them to “sleep better at night.”Listen to this episode to explore how ThreatLocker combines technology with human connection, offering a refreshing perspective in the cybersecurity industry.Guest🔹 Amanda Makowsky, Solutions Engineer at ThreatLocker | On LinkedIn: https://www.linkedin.com/in/amandamakowsky/Hosts🔹 Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martin🔹 Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelliThis Episode’s Sponsor✅ ThreatLocker: https://itspm.ag/threatlocker-r974Resources🔗 Full ZTW 2025 Coverage: https://www.itspmagazine.com/zero-trust-world-2025-cybersecurity-and-zero-trust-event-coverage-orlando-florida🔗 ITSPmagazine’s Event Coverage Hub: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverage🎧 More Redefining CyberSecurity Content: https://www.itspmagazine.com/redefining-cybersecurity-podcast🎧 More Redefining Society Stories: https://www.itspmagazine.com/redefining-society-podcast📢 Want to share your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrf📢 Want Sean and Marco at your event? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.