The ITSPmagazine Podcast

I had one of those conversations that reminded me why I'm so passionate about exploring the intersection of technology and society. Speaking with Mark Smith, a board member at IBC and co-lead of their accelerator program, I found myself transported back to my roots in communication and media studies, but with eyes wide open to what's coming next.Mark has spent over 30 years in media technology, including 23 years building Mobile World Congress in Barcelona. When someone with that depth of experience gets excited about what's happening now, you pay attention. And what's happening at IBC 2025 in Amsterdam this September is nothing short of a redefinition of how we create, distribute, and authenticate content.The numbers alone are staggering: 1,350 exhibitors across 14 halls, nearly 300 speakers, 45,000 visitors. But what struck me wasn't the scale—it's the philosophical shift happening in how we think about media production. We're witnessing television's centennial year, with the first demonstrations happening in 1925, and yet we're simultaneously seeing the birth of entirely new forms of creative expression.What fascinated me most was Mark's description of their Accelerator Media Innovation Program. Since 2019, they've run over 50 projects involving 350 organizations, creating what he calls "a safe environment" for collaboration. This isn't just about showcasing new gadgets—it's about solving real challenges that keep media professionals awake at night. In our Hybrid Analog Digital Society, the traditional boundaries between broadcaster and audience, between creator and consumer, are dissolving faster than ever.The AI revolution in media production particularly caught my attention. Mark spoke about "AI assistant agents" and "agentic AI" with the enthusiasm of someone who sees liberation rather than replacement. As he put it, "It's an opportunity to take out a lot of laborious processes." But more importantly, he emphasized that it's creating new jobs—who would have thought "AI prompter" would become a legitimate profession?This perspective challenges the dystopian narrative often surrounding AI adoption. Instead of fearing the technology, the media industry seems to be embracing it as a tool for enhanced creativity. Mark's excitement was infectious when describing how AI can remove the "boring" aspects of production, allowing creative minds to focus on what they do best—tell stories that matter.But here's where it gets really interesting from a sociological perspective: the other side of the screen. We talked about how streaming revolutionized content consumption, giving viewers unprecedented control over their experience. Yet Mark observed something I've noticed too—while the technology exists for viewers to be their own directors (choosing camera angles in sports, for instance), many prefer to trust the professional's vision. We're not necessarily seeking more control; we're seeking more relevance and authenticity.This brings us to one of the most critical challenges of our time: content provenance. In a world where anyone can create content that looks professional, how do we distinguish between authentic journalism and manufactured narratives? Mark highlighted their work on C2PA (content provenance initiative), developing tools that can sign and verify media sources, tracking where content has been manipulated.This isn't just a technical challenge—it's a societal imperative. As Mark noted, YouTube is now the second most viewed platform in the UK. When user-generated content competes directly with traditional media, we need new frameworks for understanding truth and authenticity. The old editorial gatekeepers are gone; we need technological solutions that preserve trust while enabling creativity.What gives me hope is the approach I heard from Mark and his colleagues. They're not trying to control technology's impact on society—they're trying to shape it consciously. The IBC Accelerator Program represents something profound: an industry taking responsibility for its own transformation, creating spaces for collaboration rather than competition, focusing on solving real problems rather than just building cool technology.The Google Hackfest they're launching this year perfectly embodies this philosophy. Young broadcast engineers and software developers working together on real challenges, supported by established companies like Formula E. It's not about replacing human creativity with artificial intelligence—it's about augmenting human potential with technological tools.As I wrapped up our conversation, I found myself thinking about my own journey from studying sociology of communication in a pre-internet world to hosting podcasts about our digital transformation. Technology doesn't just change how we communicate—it changes who we are as communicators, as creators, as human beings sharing stories.IBC 2025 isn't just a trade show; it's a glimpse into how we're choosing to redefine our relationship with media technology. And that choice—that conscious decision to shape rather than simply react—gives me genuine optimism about our Hybrid Analog Digital Society.Subscribe to Redefining Society and Technology Podcast for more conversations exploring how we're consciously shaping our technological future. Your thoughts and reflections always enrich these discussions. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a cybersecurity incident requires legal precision, operational coordination, and business empathy—all at once? That’s the core question addressed in this origin story with Bryan Marlatt, Chief Regional Officer for North America at CyXcel.Bryan brings over 30 years of experience in IT and cybersecurity, with a history as a CISO, consultant, and advisor. He now helps lead an organization that sits at the intersection of law, cyber, and geopolitics—an uncommon combination that reflects the complexity of modern risk. CyXcel was founded to address this reality head-on, integrating legal counsel, cybersecurity expertise, and operational insight into a single, business-first consulting model.Rather than treat cybersecurity as a checklist or a technical hurdle, Bryan frames it as a service that should start with the business itself: its goals, values, partnerships, and operating environment. That’s why their engagements often begin with conversations with sales, finance, or operations—not just the CIO or CISO. It’s about understanding what needs to be protected and why, before prescribing how.CyXcel supports clients before, during, and after incidents—ranging from tailored tabletop exercises to legal coordination during breach response and post-incident recovery planning. Their work spans critical sectors like healthcare, utilities, finance, manufacturing, and agriculture—where technology, law, and regulation often converge under pressure.Importantly, Bryan emphasizes the need for tailored guidance, not generic frameworks. He notes that many companies don’t realize how incomplete their protections are until it’s too late. In one example, he recounts a hospital system that chose to “pay the fine” rather than invest in cybersecurity—a decision that risks reputational and operational harm far beyond the regulatory penalty.From privacy laws and third-party contract reviews to incident forensics and geopolitical risk analysis, this episode reveals how cybersecurity consulting is evolving to meet a broader—and more human—set of business needs.Learn more about CyXcel: https://itspm.ag/cyxcel-922331Note: This story contains promotional content. Learn more.Guest: Bryan Marlatt, Chief Regional Officer (North America) at CyXcel | On LinkedIn: https://www.linkedin.com/in/marlattb/ResourcesLearn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcelLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⬥GUEST⬥Andy Ellis, Legendary CISO [https://howtociso.com] | On LinkedIn: https://www.linkedin.com/in/csoandy/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com⬥EPISODE NOTES⬥In this episode of Redefining CyberSecurity, host Sean Martin speaks with Andy Ellis, former CSO at Akamai and current independent advisor, about the shifting expectations of security leadership in today’s SaaS-powered, AI-enabled business environment.Andy highlights that many organizations—especially mid-sized startups—struggle not because they lack resources, but because they don’t know how to contextualize what security means to their business goals. Often, security professionals aren’t equipped to communicate with executives or boards in a way that builds shared understanding. That’s where advisors like Andy step in: not to provide a playbook, but to help translate and align.One of the core ideas discussed is the reframing of security as an enabler rather than a gatekeeper. With businesses built almost entirely on SaaS platforms and outsourced operations, IT and security should no longer be siloed. Andy encourages security teams to “own the stack”—not just protect it—by integrating IT management, vendor oversight, and security into a single discipline.The conversation also explores how AI and automation empower employees at every level to “vibe code” their own solutions, shifting innovation away from centralized control. This democratization of tech raises new opportunities—and risks—that security teams must support, not resist. Success comes from guiding, not gatekeeping.Andy shares practical ways CISOs can build influence, including a deceptively simple yet powerful technique: ask every stakeholder what security practice they hate the most and what critical practice is missing. These questions uncover quick wins that earn political capital—critical fuel for driving long-term transformation.From his “First 91 Days” guide for CISOs to his book 1% Leadership, Andy offers not just theory but actionable frameworks for influencing culture, improving retention, and measuring success in ways that matter.Whether you’re a CISO, a founder, or an aspiring security leader, this episode will challenge how you think about the role security plays in business—and what it means to lead from the middle.⬥SPONSORS⬥LevelBlue: https://itspm.ag/attcybersecurity-3jdk3ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥Inspiring Post: https://www.linkedin.com/posts/csoandy_how-to-ciso-the-first-91-days-ugcPost-7330619155353632768-BXQT/Book: “How to CISO: The First 91-Day Guide” by Andy Ellis — https://howtociso.com/library/first-91-days-guide/Book: “1% Leadership: Master the Small Daily Habits that Build Exceptional Teams” — https://www.amazon.com/1-Leadership-Daily-Habits-Exceptional/dp/B0BSV7T2KZ⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 🎧 https://www.seanmartin.com/redefining-cybersecurity-podcastRedefining CyberSecurity Podcast on YouTube:📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq📝 The Future of Cybersecurity Newsletter: https://www.linkedin.com/newsletters/7108625890296614912/Interested in sponsoring this show with a podcast ad placement? Learn more:👉 https://itspm.ag/podadplc⬥KEYWORDS⬥andy ellis, sean martin, ciso, ai, sas, shadow it, vibe coding, patch management, political capital, leadership, redefining cybersecurity, cybersecurity podcast, redefining cybersecurity podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com ______Title: Why Electric Vehicles Need an Apollo Program: The Reneweable Energy Infrastructure Reality We're Ignoring | A Conversation with Mats Larsson | Redefining Society And Technology Podcast With Marco Ciappelli______Guest: Mats Larsson New book: "How Building the Future Really Works." Business developer, project manager and change leader – Speaker. I'm happy to connect!On LinkedIn: https://www.linkedin.com/in/matslarsson-author/Host: Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/_____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________⸻ Podcast Summary ⸻ Swedish business consultant Mats Larsson reveals why electric vehicle transition requires Apollo program-scale government investment. We explore the massive infrastructure gap between EV ambitions and reality, from doubling power generation to training electrification architects. This isn't about building better cars—it's about reimagining our entire transportation ecosystem in our Hybrid Analog Digital Society.______Listen to the Full Episodehttps://redefiningsocietyandtechnologypodcast.com/episodes/why-electric-vehicles-need-an-apollo-program-the-renweable-energy-infrastructure-reality-were-ignoring-a-conversation-with-mats-larsson-redefining-society-and-technology-podcast-with-marco-ciappelli__________________ Enjoy. Reflect. Share with your fellow humans.And if you haven’t already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.https://www.linkedin.com/newsletters/musing-on-society-technology-7079849705156870144You’re listening to this through the Redefining Society & Technology podcast, so while you’re here, make sure to follow the show — and join me as I continue exploring life in this Hybrid Analog Digital Society.____________________________Listen to more Redefining Society & Technology stories and subscribe to the podcast:👉 https://redefiningsocietyandtechnologypodcast.comWatch the webcast version on-demand on YouTube:👉 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested Promotional Brand Stories for your Company and Sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This year at Black Hat USA 2025, the conversation is impossible to escape: artificial intelligence. But while every vendor claims an AI-powered edge, the real question is how organizations can separate meaningful innovation from noise.In our discussion with Evgeniy Kharam, Vice President of Cybersecurity Architecture at Herjavec Group (formerly), Chief Strategy Officer (CSO) at Discern Security, and long-time security leader and author, the theme of AI confusion takes center stage. Evgeniy notes that CISOs and security architects don’t have the time or resources to analyze what “AI” means in every product pitch. With over 4,000 vendors in the ecosystem, each layering its own flavor of AI, the burden falls on security leaders to distinguish hype from usable automation.From Gondola Pitches to AI OverloadEvgeniy shares how his creative networking events—skiing, biking, and beyond—mirror the industry’s need for genuine connection and trust. Just as his “gondola pitch” builds authentic engagement, buyers want clarity and honesty from technology providers. The proliferation of AI labels, however, makes that trust harder to establish.Where AI Can HelpEvgeniy highlights areas where AI can reduce friction, from vulnerability management and detection to policy writing and compliance. Yet, even here, issues such as hallucinations, privacy tradeoffs, and ethics cannot be ignored. When AI begins influencing employee monitoring or analyzing sensitive data, organizations face difficult questions about fairness, transparency, and control.The Unspoken Challenge: Surveillance and TrustAs we discuss the balance between employee privacy and corporate protection, it becomes clear that AI introduces new layers of surveillance. In Europe, cultural and legal boundaries create clear separation between personal and professional lives. In North America, the lines blur, raising ethical debates that may ultimately be tested in courts.The takeaway? AI has the potential to unlock workflows that were previously too costly or complex. But without transparency, governance, and a commitment to responsible use, the “AI in everything” trend risks overwhelming the very leaders it is meant to help.___________Guest:Evgeniy Kharam, Chief Strategy Officer (CSO), Discern Security | On LinkedIn: https://www.linkedin.com/in/ekharam/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974BlackCloak: https://itspm.ag/itspbcwebAkamai: https://itspm.ag/akamailbwcDropzoneAI: https://itspm.ag/dropzoneai-641Stellar Cyber: https://itspm.ag/stellar-9dj3___________ResourcesLearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25ITSPmagazine Webinar: What’s Heating Up Before Black Hat 2025: Place Your Bet on the Top Trends Set to Shake Up this Year’s Hacker Conference — An ITSPmagazine Thought Leadership Webinar | https://www.crowdcast.io/c/whats-heating-up-before-black-hat-2025-place-your-bet-on-the-top-trends-set-to-shake-up-this-years-hacker-conferenceCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us___________KEYWORDSsean martin, marco ciappelli, evgeniy kharam, black hat usa 2025, ai, privacy, surveillance, cybersecurity, automation, governance, event coverage, on location, conference Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com ______Title: Why Electric Vehicles Need an Apollo Program: The Reneweable Energy Infrastructure Reality We're Ignoring | A Conversation with Mats Larsson | Redefining Society And Technology Podcast With Marco Ciappelli______Guest: Mats Larsson New book: "How Building the Future Really Works." Business developer, project manager and change leader – Speaker. I'm happy to connect!On LinkedIn: https://www.linkedin.com/in/matslarsson-author/Host: Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/_____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________⸻ Podcast Summary ⸻ Swedish business consultant Mats Larsson reveals why electric vehicle transition requires Apollo program-scale government investment. We explore the massive infrastructure gap between EV ambitions and reality, from doubling power generation to training electrification architects. This isn't about building better cars—it's about reimagining our entire transportation ecosystem in our Hybrid Analog Digital Society.⸻ Article ⸻ When Reality Meets Electric Dreams: Lessons from the Apollo MindsetI had one of those conversations that stops you in your tracks. Mats Larsson, calling in from Stockholm while I connected from Italy, delivered a perspective on electric vehicles that shattered my comfortable assumptions about our technological transition."First of all, we need to admit that we do not know exactly how to build the future. And then we need to start building it." This wasn't just Mats being philosophical—it was a fundamental admission that our approach to electrification has been dangerously naive.We've been treating the electric vehicle transition like upgrading our smartphones—expecting it to happen seamlessly, almost magically, while we go about our daily lives. But as Mats explained, referencing the Apollo program, monumental technological shifts require something we've forgotten how to do: comprehensive, sustained, coordinated investment in infrastructure we can't even fully envision yet.The numbers are staggering. To electrify all US transportation, we'd need to double power generation—that's the equivalent of 360 nuclear reactors worth of electricity. For hydrogen? Triple it. While Tesla and Chinese manufacturers gained their decade-plus advantage through relentless investment cycles, traditional automakers treated electric vehicles as "defensive moves," showcasing capability without commitment.But here's what struck me most: we need entirely new competencies. "Electrification strategists and electrification architects," as Mats called them—professionals who can design power grids capable of charging thousands of logistics vehicles daily, infrastructure that doesn't exist in our current planning vocabulary.We're living in this fascinating paradox of our Hybrid Analog Digital Society. We've become so accustomed to frictionless technological evolution—download an update, get new features—that we've lost appreciation for transitions requiring fundamental systemic change. Electric vehicles aren't just different cars; they're a complete reimagining of energy distribution, urban planning, and even our relationship with mobility itself.This conversation reminded me why I love exploring the intersection of technology and society. It's not enough to build better batteries or faster chargers. We're redesigning civilization's transportation nervous system, and we're doing it while pretending it's just another product launch.What excites me isn't just the technological challenge—it's the human coordination required. Like the Apollo program, this demands that rare combination of visionary leadership, sustained investment, and public will that transcends political cycles and market quarters.Listen to my full conversation with Mats, and let me know: Are we ready to embrace the Apollo mindset for our electric future?Subscribe wherever you get your podcasts, and join me on YouTube for the full experience. Let's continue this conversation—because in our rapidly evolving world, these discussions shape the future we're building together.Cheers,Marco⸻ Keywords ⸻ Electric Vehicles, Technology And Society, Infrastructure, Innovation, Sustainable Transport, electric vehicles, society and technology, infrastructure development, apollo program, energy transition, government investment, technological transformation, sustainable mobility, power generation, digital society__________________ Enjoy. Reflect. Share with your fellow humans.And if you haven’t already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.https://www.linkedin.com/newsletters/musing-on-society-technology-7079849705156870144You’re listening to this through the Redefining Society & Technology podcast, so while you’re here, make sure to follow the show — and join me as I continue exploring life in this Hybrid Analog Digital Society.End of transmission.____________________________Listen to more Redefining Society & Technology stories and subscribe to the podcast:👉 https://redefiningsocietyandtechnologypodcast.comWatch the webcast version on-demand on YouTube:👉 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested Promotional Brand Stories for your Company and Sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're Becoming Dumb and Numb": Why Black Hat 2025's AI Hype Is Killing Cybersecurity -- And Our Ability to Think Random and Unscripted Weekly Update Podcast with Sean Martin and Marco Ciappelli__________________SummarySean and Marco dissect Black Hat USA 2025, where every vendor claimed to have "agentic AI" solutions. They expose how marketing buzzwords create noise that frustrates CISOs seeking real value. Marco references the Greek myth of Talos - an ancient AI robot that seemed invincible until one fatal flaw destroyed it - as a metaphor for today's overinflated AI promises. The discussion spirals into deeper concerns: are we becoming too dependent on AI decision-making? They warn about echo chambers, lowest common denominators, and losing our ability to think critically. The solution? Stop selling perfection, embrace product limitations, and keep humans in control. __________________10 Notable QuotesSean:"It's hard for them to siphon the noise. Sift through the noise, I should say, and figure out what the heck is really going on.""If we completely just use it for the easy button, we'll stop thinking and we won't use it as a tool to make things better.""We'll stop thinking and we won't use it as a tool to make our minds better, to make our decisions better.""We are told then that this is the reality. This is what good looks like.""Maybe there's a different way to even look at things. So it's kind of become uniform... a very low common denominator that is just good enough for everybody."Marco:"Do you really wanna trust the weapon to just go and shoot everybody? At least you can tell it's a human factor and that's the people that ultimately decide.""If we don't make decision anymore, we're gonna turn out in a lot of those sci-fi stories, like the time machine where we become dumb.""We all perceive reality to be different from what it is, and then it creates a circular knowledge learning where we use AI to create the knowledge, then to ask the question, then to give the answers.""We're just becoming dumb and numb. More than dumb, but we become numb to everything else because we're just not thinking with our own head.""You're selling the illusion of security and that could be something that then you replicate in other industries." Picture this: You walk into the world's largest cybersecurity conference, and every single vendor booth is screaming the same thing – "agentic AI." Different companies, different products, but somehow they all taste like the same marketing milkshake.That's exactly what Sean Martin and Marco Ciappelli witnessed at Black Hat USA 2025, and their latest Random and Unscripted with Sean and Marco episode pulls no punches in exposing what's really happening behind the buzzwords."Marketing just took all the cool technology that each vendor had, put it in a blender and made a shake that just tastes the same," Marco reveals on Random and Unscripted with Sean and Marco, describing how the conference floor felt like one giant echo chamber where innovation got lost in translation.But this isn't just another rant about marketing speak. The Random and Unscripted with Sean and Marco conversation takes a darker turn when Marco introduces the ancient Greek myth of Talos – a bronze giant powered by divine ichor who was tasked with autonomously defending Crete. Powerful, seemingly invincible, until one small vulnerability brought the entire system crashing down.Sound familiar?"Do you really wanna trust the weapon to just go and shoot everybody?" Marco asks, drawing parallels between ancient mythology and today's rush to hand over decision-making to AI systems we don't fully understand.Sean, meanwhile, talked to frustrated CISOs throughout the event who shared a common complaint: "It's hard for them to sift through the noise and figure out what the heck is really going on." When every vendor claims their AI is autonomous and perfect, how do you choose? How do you even know what you're buying?The real danger, they argue on Random and Unscripted with Sean and Marco, isn't just bad purchasing decisions. It's what happens when we stop thinking altogether."If we completely just use it for the easy button, we'll stop thinking and we won't use it as a tool to make our minds better," Sean warns. We risk settling for what he calls the "lowest common denominator" – a world where AI tells us what success looks like, and we never question whether we could do better.Marco goes even further, describing a "circular knowledge learning" trap where "we use AI to create the knowledge, then to ask the question, then to give the answers." The result? "We're just becoming dumb and numb. More than dumb, but we become numb to everything else because we're just not thinking with our own head."Their solution isn't to abandon AI – it's to get honest about what it can and can't do. "Stop looking for the easy button and stop selling the easy button," Marco urges vendors on Random and Unscripted with Sean and Marco. "Your product is probably as good as it is."Sean adds: "Don't be afraid to share your blemishes, share your weaknesses. Share your gaps."Because here's the thing CISOs know that vendors often forget: "CISOs are not stupid. They talk to each other. The truth will come out."In an industry built on protecting against deception, maybe it's time to stop deceiving ourselves about what AI can actually deliver. ________________ Keywordscybersecurity, artificialintelligence, blackhat2025, agentic, ai, marketing, ciso, cybersec, infosec, technology, leadership, vendor, innovation, automation, security, tech, AI, machinelearning, enterprise, business________________Hosts links:📌 Marco Ciappelli: https://www.marcociappelli.com📌 Sean Martin: https://www.seanmartin.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com _____________________________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________A Musing On Society & Technology Newsletter Written By Marco Ciappelli | Read by TAPE3August 18, 2025The Narrative Attack Paradox: When Cybersecurity Lost the Ability to Detect Its Own Deception and the Humanity We Risk When Truth Becomes OptionalReflections from Black Hat USA 2025 on Deception, Disinformation, and the Marketing That Chose Fiction Over FactsBy Marco CiappelliSean Martin, CISSP just published his analysis of Black Hat USA 2025, documenting what he calls the cybersecurity vendor "echo chamber." Reviewing over 60 vendor announcements, Sean found identical phrases echoing repeatedly: "AI-powered," "integrated," "reduce analyst burden." The sameness forces buyers to sift through near-identical claims to find genuine differentiation.This reveals more than a marketing problem—it suggests that different technologies are being fed into the same promotional blender, possibly a generative AI one, producing standardized output regardless of what went in. When an entire industry converges on identical language to describe supposedly different technologies, meaningful technical discourse breaks down.But Sean's most troubling observation wasn't about marketing copy—it was about competence. When CISOs probe vendor claims about AI capabilities, they encounter vendors who cannot adequately explain their own technologies. When conversations moved beyond marketing promises to technical specifics, answers became vague, filled with buzzwords about proprietary algorithms.Reading Sean's analysis while reflecting on my own Black Hat experience, I realized we had witnessed something unprecedented: an entire industry losing the ability to distinguish between authentic capability and generated narrative—precisely as that same industry was studying external "narrative attacks" as an emerging threat vector.The irony was impossible to ignore. Black Hat 2025 sessions warned about AI-generated deepfakes targeting executives, social engineering attacks using scraped LinkedIn profiles, and synthetic audio calls designed to trick financial institutions. Security researchers documented how adversaries craft sophisticated deceptions using publicly available content. Meanwhile, our own exhibition halls featured countless unverifiable claims about AI capabilities that even the vendors themselves couldn't adequately explain.But to understand what we witnessed, we need to examine the very concept that cybersecurity professionals were discussing as an external threat: narrative attacks. These represent a fundamental shift in how adversaries target human decision-making. Unlike traditional cyberattacks that exploit technical vulnerabilities, narrative attacks exploit psychological vulnerabilities in human cognition. Think of them as social engineering and propaganda supercharged by AI—personalized deception at scale that adapts faster than human defenders can respond. They flood information environments with false content designed to manipulate perception and erode trust, rendering rational decision-making impossible.What makes these attacks particularly dangerous in the AI era is scale and personalization. AI enables automated generation of targeted content tailored to individual psychological profiles. A single adversary can launch thousands of simultaneous campaigns, each crafted to exploit specific cognitive biases of particular groups or individuals.But here's what we may have missed during Black Hat 2025: the same technological forces enabling external narrative attacks have already compromised our internal capacity for truth evaluation. When vendors use AI-optimized language to describe AI capabilities, when marketing departments deploy algorithmic content generation to sell algorithmic solutions, when companies building detection systems can't detect the artificial nature of their own communications, we've entered a recursive information crisis.From a sociological perspective, we're witnessing the breakdown of social infrastructure required for collective knowledge production. Industries like cybersecurity have historically served as early warning systems for technological threats—canaries in the coal mine with enough technical sophistication to spot emerging dangers before they affect broader society.But when the canary becomes unable to distinguish between fresh air and poison gas, the entire mine is at risk.This brings us to something the literary world understood long before we built our first algorithm. Jorge Luis Borges, the Argentine writer, anticipated this crisis in his 1940s stories like "On Exactitude in Science" and "The Library of Babel"—tales about maps that become more real than the territories they represent and libraries containing infinite books, including false ones. In his fiction, simulations and descriptions eventually replace the reality they were meant to describe.We're living in a Borgesian nightmare where marketing descriptions of AI capabilities have become more influential than actual AI capabilities. When a vendor's promotional language about their AI becomes more convincing than a technical demonstration, when buyers make decisions based on algorithmic marketing copy rather than empirical evidence, we've entered that literary territory where the map has consumed the landscape. And we've lost the ability to distinguish between them.The historical precedent is the 1938 War of the Worlds broadcast, which created mass hysteria from fiction. But here's the crucial difference: Welles was human, the script was human-written, the performance required conscious participation, and the deception was traceable to human intent. Listeners had to actively choose to believe what they heard.Today's AI-generated narratives operate below the threshold of conscious recognition. They require no active participation—they work by seamlessly integrating into information environments in ways that make detection impossible even for experts. When algorithms generate technical claims that sound authentic to human evaluators, when the same systems create both legitimate documentation and marketing fiction, we face deception at a level Welles never imagined: the algorithmic manipulation of truth itself.The recursive nature of this problem reveals itself when you try to solve it. This creates a nearly impossible situation. How do you fact-check AI-generated claims about AI using AI-powered tools? How do you verify technical documentation when the same systems create both authentic docs and marketing copy? When the tools generating problems and solving problems converge into identical technological artifacts, conventional verification approaches break down completely.My first Black Hat article explored how we risk losing human agency by delegating decision-making to artificial agents. But this goes deeper: we risk losing human agency in the construction of reality itself. When machines generate narratives about what machines can do, truth becomes algorithmically determined rather than empirically discovered.Marshall McLuhan famously said "We shape our tools, and thereafter they shape us." But he couldn't have imagined tools that reshape our perception of reality itself. We haven't just built machines that give us answers—we've built machines that decide what questions we should ask and how we should evaluate the answers.But the implications extend far beyond cybersecurity itself. This matters far beyond. If the sector responsible for detecting digital deception becomes the first victim of algorithmic narrative pollution, what hope do other industries have? Healthcare systems relying on AI diagnostics they can't explain. Financial institutions using algorithmic trading based on analyses they can't verify. Educational systems teaching AI-generated content whose origins remain opaque.When the industry that guards against deception loses the ability to distinguish authentic capability from algorithmic fiction, society loses its early warning system for the moment when machines take over truth construction itself.So where does this leave us? That moment may have already arrived. We just don't know it yet—and increasingly, we lack the cognitive infrastructure to find out.But here's what we can still do: We can start by acknowledging we've reached this threshold. We can demand transparency not just in AI algorithms, but in the human processes that evaluate and implement them. We can rebuild evaluation criteria that distinguish between technical capability and marketing narrative.And here's a direct challenge to the marketing and branding professionals reading this: it's time to stop relying on AI algorithms and data optimization to craft your messages. The cybersecurity industry's crisis should serve as a warning—when marketing becomes indistinguishable from algorithmic fiction, everyone loses. Social media has taught us that the most respected brands are those that choose honesty over hype, transparency over clever messaging. Brands that walk the walk and talk the talk, not those that let machines do the talking.The companies that will survive this epistemological crisis are those whose marketing teams become champions of truth rather than architects of confusion. When your audience can no longer distinguish between human insight and machine-generated claims, authentic communication becomes your competitive advantage.Most importantly, we can remember that the goal was never to build machines that think for us, but machines that help us think better.The canary may be struggling to breathe, but it's still singing. The question is whether we're still listening—and whether we remember what fresh air feels like.Let's keep exploring what it means to be human in this Hybrid Analog Digital Society. Especially now, when the stakes have never been higher, and the consequences of forgetting have never been more real. End of transmission.___________________________________________________________Marco Ciappelli is Co-Founder and CMO of ITSPmagazine, a journalist, creative director, and host of podcasts exploring the intersection of technology, cybersecurity, and society. His work blends journalism, storytelling, and sociology to examine how technological narratives influence human behavior, culture, and social structures.___________________________________________________________Enjoyed this transmission? Follow the newsletter here:https://www.linkedin.com/newsletters/7079849705156870144/Share this newsletter and invite anyone you think would enjoy it!New stories always incoming.___________________________________________________________As always, let's keep thinking!Marco Ciappellihttps://www.marcociappelli.com___________________________________________________________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Marco Ciappelli | Co-Founder, Creative Director & CMO ITSPmagazine  | Dr. in Political Science / Sociology of Communication l Branding | Content Marketing | Writer | Storyteller | My Podcasts: Redefining Society & Technology / Audio Signals / + | MarcoCiappelli.comTAPE3 is the Artificial Intelligence behind ITSPmagazine—created to be a personal assistant, writing and design collaborator, research companion, brainstorming partner… and, apparently, something new every single day.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn. 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At Black Hat USA 2025, artificial intelligence wasn’t the shiny new thing — it was the baseline. Nearly every product launch, feature update, and hallway conversation had an “AI-powered” stamp on it. But when AI becomes the lowest common denominator for security, the questions shift.In this episode, I read my latest opinion piece exploring what happens when the tools we build to protect us are the same ones that can obscure reality — or rewrite it entirely. Drawing from the Lock Note discussion, Jennifer Granick’s keynote on threat modeling and constitutional law, my own CISO hallway conversations, and a deep review of 60+ vendor announcements, I examine the operational, legal, and governance risks that emerge when speed and scale take priority over transparency and accountability.We talk about model poisoning — not just in the technical sense, but in how our industry narrative can get corrupted by hype and shallow problem-solving. We look at the dangers of replacing entry-level security roles with black-box automation, where a single model misstep can cascade into thousands of bad calls at machine speed. And yes, we address the potential liability for CISOs and executives who let it happen without oversight.Using Mikko Hyppönen’s “Game of Tetris” metaphor, I explore how successes vanish quietly while failures pile up for all to see — and why in the AI era, that stack can build faster than ever.If AI is everywhere, what defines the premium layer above the baseline? How do we ensure we can still define success, measure it accurately, and prove it when challenged?Listen in, and then join the conversation: Can you trust the “reality” your systems present — and can you prove it?________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________✦ ResourcesArticle: When Artificial Intelligence Becomes the Baseline: Will We Even Know What Reality Is AInymore?https://www.linkedin.com/pulse/when-artificial-intelligence-becomes-baseline-we-even-martin-cissp-4idqe/The Future of Cybersecurity Article: How Novel Is Novelty? Security Leaders Try To Cut Through the Cybersecurity Vendor Echo Chamber at Black Hat 2025: https://www.linkedin.com/pulse/how-novel-novelty-security-leaders-try-cut-through-sean-martin-cissp-xtune/Black Hat 2025 On Location Closing Recap Video with Sean Martin, CISSP and Marco Ciappelli: https://youtu.be/13xP-LEwtEALearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25Article: When Virtual Reality Is A Commodity, Will True Reality Come At A Premium? https://sean-martin.medium.com/when-virtual-reality-is-a-commodity-will-true-reality-come-at-a-premium-4a97bccb4d72Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageITSPmagazine Studio — A Brand & Marketing Advisory for Cybersecurity and Tech Companies: https://www.itspmagazine.studio/ITSPmagazine Webinar: What’s Heating Up Before Black Hat 2025: Place Your Bet on the Top Trends Set to Shake Up this Year’s Hacker Conference — An ITSPmagazine Thought Leadership Webinar | https://www.crowdcast.io/c/whats-heating-up-before-black-hat-2025-place-your-bet-on-the-top-trends-set-to-shake-up-this-years-hacker-conference________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Black Hat 2025, Sean Martin sits down with Ofir Stein, CTO and Co-Founder of Apono, to discuss the pressing challenges of identity and access management in today’s hybrid, AI-driven environments. Stein’s background in technology infrastructure and DevOps, paired with his co-founder’s deep cybersecurity expertise, positions the company to address one of the most common yet critical problems in enterprise security: how to secure permissions without slowing the pace of business.Organizations often face a tug-of-war between security teams seeking to minimize risk and engineering or business units pushing for rapid access to systems. Stein explains that traditional approaches to access control — where permissions are either always on or granted through manual processes — create friction and risk. Over-provisioned accounts become prime targets for attackers, while delayed access slows innovation.Apono addresses this through a Zero Standing Privilege approach, where no user — human or non-human — retains permanent permissions. Instead, access is dynamically granted based on business context and automatically revoked when no longer needed. This ensures engineers and systems get the right access at the right time, without exposing unnecessary attack surfaces.The platform integrates seamlessly with existing identity providers, governance systems, and IT workflows, allowing organizations to centralize visibility and control without replacing existing tools. Dynamic, context-based policies replace static rules, enabling access that adapts to changing conditions, including the unpredictable needs of AI agents and automated workflows.Stein also highlights continuous discovery and anomaly detection capabilities, enabling organizations to see and act on changes in privilege usage in real time. By coupling visibility with automated policy enforcement, organizations can not only identify over-privileged accounts but also remediate them immediately — avoiding the cycle of one-off audits followed by privilege creep.The result is a solution that scales with modern enterprise needs, reduces risk, and empowers both security teams and end users. As Stein notes, giving engineers control over their own access — including the ability to revoke it — fosters a culture of shared responsibility for security, rather than one of gatekeeping.Learn more about Apono: https://itspm.ag/apono-1034Note: This story contains promotional content. Learn more.Guest:Ofir Stein, CTO and Co-Founder of Apono | On LinkedIn: https://www.linkedin.com/in/ofir-stein/ResourcesLearn more and catch more stories from Apono: https://www.itspmagazine.com/directory/aponoLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: sean martin, ofir stein, apono, zero standing privilege, access management, identity security, privilege creep, just in time access, ai security, governance, cloud security, black hat, black hat usa 2025, cybersecurity, permissions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.