The Inspiration Place

Artist Miriam Schulman
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Oct 16, 2018 • 33min

010: How to Get an Art Agent with Gary Levine

In this episode, art agent Gary Levine and I dive into the work of art agents and the process of having art licensed for use in manufacturing products. Gary Levine is the owner of the agency Roaring Brook. We discuss how the process works, what art agents are looking for and how much money your can actually make. In this podcast, you will discover... (04:52) Who Gary's main clients are (05:29) How he primarily works with manufacturers to provided designs for their products (06:06) How the process works from conception to actual products (07:32) Discussing two different paths – manufacturers asking for a specific artistic concept and art being recommended to manufacturers from artists portfolios (09:33) How manufactures are already planning for Christmas 2019 (11:14) Who the taste-maker tends to be (13:19) How do you keep your own style while appealing to manufacturers desire for current trends? (15:21) Why it can be a good thing if an artist works in multiple styles (17:22) Is it worth contacting an art agent if your style is very similar to artists they already represent? (19:02) Some mistakes people make when submitting a portfolio to Roaring Brook (19:59) The submission process Roaring Brook uses (23:38) The number of artists Roaring Brook represent (25:37) The income that some of their artists achieve (29:04) Gary's advice for artists For full show notes, go to schulmanart.com/10 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Oct 9, 2018 • 33min

009: Licensing Your Art with Tara Reed

Today, I've invited artist Tara Reed to chat about art trends and how she works with an art agent. I met her at the annual Surtex Show in New York. This is where manufacturers go to check out artwork and designers. So if you ever wondered how that floral pattern got on your Kate Spade bag- the design was most likely licensed to Kate Spade by the artist. (sometimes manufacturers have their own in house design team) Part of being an artist who creates patterns and artwork for home decor, giftware and fashion means keeping an eye out for trends. In this podcast, you will discover... What's trending now in art What's it like to be a licensed artist How to work with an art agent Discussing the trends Tara and Miriam spotted at Surtex (03:30) The amount of influence trends actually have on Tara (06:47) How Tara prepares and produces artwork for shows (10:28) How art licensing works (11:34) What Tara's tropical bird collection looks like (13:12) Whether it matters what medium you work in (15:08) How changes and alterations work when it comes to finalizing a deal (17:57) How the number of collections Tara has to show were less when she was her own agent (19:02) Why Tara decided to have an agent rather than representing herself (19:54) How Tara ended up having an agent (22:05) How Tara plans her collections around trade shows (23:39) Feedback Tara's agent has been giving her that is improving her work (26:52) for full show notes, go to schulmanart.com/9 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Oct 2, 2018 • 1h

008: Selling Art on Facebook with Jan Schmuckal

In this episode, I've invited artist Jan Schmuckal whom I've known a long time but whose success never fails to amaze me. She runs her own art gallery but you'll never see her art there since all her pieces sell within hours of being posted online on facebook. This artist doesn't use instagram, pinterest, or write blogs and you may get an email from her once a year. She has built a raving collector base who hungrily await her next offering In this episode you'll discover Why focusing on a signature style builds your collector base How to accept commissions without pulling your hair out How to find the sweet spot for pricing your art For full show notes, go to schulmanart.com/8 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Sep 25, 2018 • 39min

007: How to Sell Art on Instagram with Tyler J. McCall

Instagram expert Tyler J. McCall and Miriam Schulman talk all about Instagram. Discover how often to post on Instagram, how to use hashtags and why using Linktree is lazy marketing. Tyler teaches entrepreneurs on how to use Instagram with intention. He shows people how to convert you followers into customers and stresses the importance of a well crafted Instagram strategy. He believes that you can use Instagram to sell your art. In this podcast, you will discover... (04:30) Miriam gives some background on who she is and what she does (06:07) Figuring out Instagram strategies, systems and how the algorithm works (08:18) How often you need to post (10:06) What hashtags actually do (11:39) Why posting infrequently is still effective (12:17) The other things to do on Instagram, besides posting, to increase followers and engagement (12:56) How to work out which hashtags to engage in so you can find art collectors rather than just other artists (13:41) How you can engage with locations on Instagram (14:00) Ways of working out the kind of people to engage with so you can find buyers (15:30) How you can figure out the best posting time for you and why it doesn't really matter (17:10) What IGTV is and what it's benefits are (21:01) The three places you can do clickable links in Instagram (20:23) Advice on how to use IGTV (22:22) Why Linktree is lazy marketing (24:23) The importance of thinking about where to send your followers when they click on the link on your Instagram profile (25:48) The artists Tyler follows (26:42) The biggest mistakes artists make on Instagram (27:34) Suggestions on how to make posting your art about your followers rather than just you (29:20) Lauren asks- 'What counts more – comments, likes or impressions and how do they increase your reach?' (32:06) How user habits on Instagram have changed (32:51) What the profile visits number means and why we should not get obsessed with analytics (35:09) Pat wants to know how to stop ghost followers (36:33) How your beliefs about Instagram are important and if you believe Instagram won't work, then it won't For full show notes, go to schulmanart.com/7 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Sep 18, 2018 • 38min

006: Overcoming Impostor Syndrome with Rebecca Ching

Rebecca Ching and Miriam Schulman talk about how to overcome IMPOSTOR syndrome. During this interview, my guest Rebecca Ching offers a lot of questions to ask yourself that I thought would make fantastic journal prompts. Since many of you are probably listening to this in your car or at the gym, I thought it would helpful for me to create a journal prompt list for you that you can refer back to Rebecca Ching is a therapist, workshop facilitator, speaker, and writer based out of San Diego California. She is committed to helping leaders navigate growth edges plus the inevitable curve balls of business and life with courage, clarity, and compassion. She is a Certified Daring Way™ Facilitator based on Brene Brown's research and protocols and also a Certified Internal Family Systems Therapists - both methodologies which deeply influence her lens on change, struggle, and leadership. In this podcast, you will discover... The 5 questions to ask yourself when you're feeling negative thoughts Why you should focus on enough rather than abundance How to overcome a scarcity mindset Why you will never feel safe when creating art and why it's important to manage your inner critic (03:32) How imposter syndrome is a universal experience (03:50) How Rebecca tries to get clients with imposter syndrome to be curious about what they are experiencing (06:13) The curse of the smarty-pants brain (06:39) Sharing work will always involve risk and vulnerability (09:43) How the inner critic plays into imposter syndrome (10:56) How it's important to be clear about whose opinion matters (11:46) The importance of feedback which doesn't impact your self worth (13:52) Naming how you are feeling is half the battle (14:56) The opposite of scarcity isn't abundance, it's enough (16:24) 5 questions to ask yourself when you start feeling imposter syndrome (19:00) How it gets harder to share your art when you become a professional artist (20:12) As you get successful as an artist, you invite more critics (21:20) How when the stakes are higher you have to get clear about your boundaries and be curious about your self trust issues (23:30) If you find yourself shrinking as a form of protection, that's feeling the inner and outer critics (25:28) How trolls tend to have the most impact when they trigger shame (28:40) The value in asking people – what would be helpful to you right now? (29:18) How we are taught to stay small (30:52) Failure is not if, it's always when (32:27) How we have the most agency in dealing with our internal critic rather than external critics (35:35) Stay curious about your pain For full show notes and the 5 free art journaling prompts, go to schulmanart.com/6 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Sep 11, 2018 • 20min

005: Art Pricing Strategy by a New York Gallery

Charlotte Troisgros is Head of America for Carre d'Artistes. They have 4 galleries in America and 2 in Mexico. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience. In this episode, Miriam and Charlotte talk about how Carre d'Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting from $150. In this podcast, you will discover... (01:36) How Miriam stumbled across the gallery in Greenwich village (02:25) How the pricing works in the gallery (04:50) The significance of the gallery's name (06:05) How the art is displayed (07:01) What it means when they say they rotate the artists (07:56) How much art the artists need to produce for the gallery (09:04) Why the organisation was created and what makes it different (11:02) The most popular size they sell (11:51) How 4 times a year an artist will come to the gallery and paint live (13:36) How their artists are a mix of French, internationals and local artists (14:05) Why their prices are the way they are (15:27) How they market the galleries (16:33) Why they invest in location Visit schulmanart.com/5 for full show notes LINKS MENTIONED Carre d'Artistes: https://www.carredartistes.com/en/ ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Aug 28, 2018 • 1h 1min

003: How to Price your Art with Jeffrey Shaw

Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We'll also jump into how environment impacts your creativity. On this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We'll talk about turning around the race to the bottom because there really is no glory in being a starving artist. In this podcast, you will discover... Pricing Psychology Pricing creates a perception Artists are also customers There is no shame in having financial freedom People have a hard time charging for things that come easy for them What comes easy to you is what the world wants most from you Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide Find something you are so passionate about you would do it for free and then never do it for free To speak someone's lingo is to speak someone's heart code The Five Love Languages People who are cost conscious vs people who are value conscious Defining your ideal customer The ultimate compliment Understanding your ideal client's lifestyle How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait There's no glory in being a starving artist Turning the race to the bottom around Forgetting formula and cost of goods when it comes to pricing Deciding whether you are a starter or a finisher Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger For full show notes, go to schulmanart.com/3 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Aug 14, 2018 • 34min

001: Get Inspired by Global Pop Artist Ashley Longshore

Today's guest is Ashley Longshore. We discuss her unique style of art, The Audrey Hepburn series, Ashley's installation at Lizzie Tisch's estate in The Hamptons and the infamous Kim Jong Un painting. We also talk about Ashley's art collection, her work with Judith Leiber and her being the first New Orleans artist to have an installation at the Bergdorf Goodman. In this podcast, you will discover... 00:56 Introductions and talk about Ashley's team of multi media liaisons who among other things, help Ashley with the process of bedazzling. 02:50 Ashley talks about the inspiration behind her Audrey Hepburn paintings. She talks about how a Cecil Beaton picture and the Egyptian Queen Nefertiti inspire the paintings. 06:37 Ashley talks about her commitment to investing back into the art world by collecting art 08:09 Ashley talks about her Audrey Hepburn in a fishbowl painting. She talks about the concept and inspiration based on the metaphor that we all live in a fishbowl 09:17 Ashley explains the meaning behind the 'Gucci Pig' painting with an anecdote about ill fitting Gucci bots. 10:12 We learn about Ashley's installation at Lizzie Tisch's estate on The Hamptons. Ashley talks about the artwork on display at the installation and the time and effort it takes to get everything just right. 12:17 We learn more about Ashley's personal life, what type of social environment she prefers and why she chose painting as a career 13:33 Ashley talks about the unfair rates creatives have to endure and how she has successfully managed to break free from the system and make real money from her work. 16:32 Brief discussion on upcoming projects 17:41 Ashley talks about her Kim Jong Un painting, how the 'supreme leader' meme and Trump's visit to North Korea tickled her and inspired her to do the painting. 19:56 Brief discussion about the Audrey Hepburn bubblegum Instagram post. 21:22 We learn about Ashley's art collection and which artists she likes 23:19 We learn about Ashley's incredibly successful collaborations with Judith Lieber making designer handbags. The first set of handbags sold out instantly and a third series is now due this month. 24:17 We learn of Ashley's great accomplishment as the first artist to have an installation at Bergdorf Goodman. Ashley talks about the work that went into an installation done entirely by herself. She thanks Linda Fargo for embracing her work. 27:11 Ashley shares advice for aspiring artists. She talks about the importance of patience, perseverance and the need to have self worth. Ashley advises on how to cope with negativity and get through the difficult moments in your artistic career. 28:42 We learn about those moments when Ashley feels sad and how she overcomes this feeling. Ashley talks about her love of music and dance and how she uses her Instagram to combat negativity and turn into optimism. 29:35 Ashley talks about a video she shared of Eric Cavanagh and how his dancing inspires her. She talks about the need to shun the cookie cutter imagery of the media and embrace your uniqueness For full show notes, go to schulmanart.com/1 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart
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Aug 14, 2018 • 28min

000: Finding Your Signature Style in Art, Music or Business with Jason van Orden

Today, we are talking about what it means to have a signature style and express your voice whether that is in business, music or art. In this episode, you'll get a sneak preview of future episodes. With me today, I have my mentor Jason Van Orden. On this episode, we will be discussing what it means to express your voice and how to create a style that is unique to you. The things that people think are wrong about themselves makes them right and makes them different. When creating your voice, it's important to talk to people who do value what it is that you do and create. Have conversations with other artists about your work and their work. You will discover your voice by doing, by putting yourself out there. Learn more about these topics in this episode of Inspiration Place Podcast. In this podcast, you will discover... How to find your signature voice in art, music and business why artists struggle to find their voice Why trying on different styles is part of the artistic tradition How to create and use feedback loops Why we value less what feels easy rather than those that feel difficult For full show notes go to schulmanart.com/000 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

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