005: Art Pricing Strategy by a New York Gallery

Sep 11, 2018

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Charlotte Troisgros is Head of America for Carre d'Artistes. They have 4 galleries in America and 2 in Mexico. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.

In this episode, Miriam and Charlotte talk about how Carre d'Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting from $150.

In this podcast, you will discover...

(01:36) How Miriam stumbled across the gallery in Greenwich village
(02:25) How the pricing works in the gallery
(04:50) The significance of the gallery's name
(06:05) How the art is displayed
(07:01) What it means when they say they rotate the artists
(07:56) How much art the artists need to produce for the gallery
(09:04) Why the organisation was created and what makes it different
(11:02) The most popular size they sell
(11:51) How 4 times a year an artist will come to the gallery and paint live
(13:36) How their artists are a mix of French, internationals and local artists
(14:05) Why their prices are the way they are
(15:27) How they market the galleries
(16:33) Why they invest in location

Visit schulmanart.com/5 for full show notes

LINKS MENTIONED

Carre d'Artistes: https://www.carredartistes.com/en/

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