How to Build a Sustainable Music Career and Collect All Revenue Streams

We did it! You've made it to the end of your first sustainable release cycle, while ensuring you're not missing any revenue along the way. Now what? It's time to go back to the beginning to deduce when you're "ripe" & ready to record. However, this should be empowering as you will learn this information in a deeper & more meaningful way each & every time you release music. Soon you'll be able to share this knowledge with musician friends in your life. But when is it time to wrap up a project and move onto the next? There is no better person to discuss this with than the ultimate multi-hyphen artist, Academy Award winner John Ridley. We hope you enjoy this in-depth conversation on how John has approached his plethora of projects throughout the years. Happy listening! This episode is brought to you by ⁠⁠⁠Downtown Music⁠⁠⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠ Emily White⁠⁠⁠⁠ Project Manager: ⁠⁠⁠Michael Zimmerlich⁠⁠⁠ Engineer: ⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠ Music: ⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠Nō Studios

This episode covers all revenue streams owed to you if you write, record / release music, play live & more. To do so, Host Emily White goes deep w/ Lachi on how she has got to where she is today as well as how she specifically collects on all of her revenue streams. Lachi is an award-winning creative artist, performer, Grammys Board Governor & Founder and President of the U.N. recognized RAMPD.org–a global network of musicians with disabilities. Born legally blind, Lachi uses her platform to amplify identity pride, Disability Culture & inclusion to the pop culture industry. Through RAMPD Lachi brought accessibility to the 64th and 65th GRAMMYs, walking the red carpet with a glammed mobility cane. She also hosted a PBS American Masters segment highlighting disabled rebels. Named a “new champion in advocacy” by Billboard, she’s held talks with the White House, the UN, and the Kennedy Center, and has been featured in Essence, Forbes and The New York Times for celebrating intersectionality through her music, storytelling and fashion and for her upbeat and unapologetic brand of disability pride. +Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million dollars in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: Dozens of fully customizable templates Tools to sell music, merch, and tickets commission-free Mailing list tools to grow your fan list and send newsletters Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles Live support from their musician-friendly team, 7 days a week Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: ⁠⁠https://bandzoogle.com/?pc=SUSTAINABLE⁠⁠ Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Project Manager: ⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠⁠⁠Nō Studios

Guest Christopher Moon, artist manager at Ambient Inks, shares insights on merch strategies: boosting sales with limited editions, creative packaging, on-demand companies, fan connections, combating bootlegged merch, international challenges, and innovative upcycling ideas like turning tour posters into notebooks

Host Emily White used to be a global tour manager. This episode teaches you how to book & promote your shows as effectively as possible as well as how to get booked on festivals. This episode also covers key vocabulary terms from the live industry that you need to know. While also sharing how artists are paid for live performances, how to land support / opening slots in addition & what booking agents are looking for. To do so Emily chats with Matt Beringer - COO & a Partner at Pabst Theater Group. As well as Scott Ziel, VP of Entertainment for Milwaukee World Festival which produces Summerfest - one of the largest music festivals in the world. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠  Artist Growth is a platform that simplifies music industry operations by offering tools for event planning, financial tracking, tour coordination, and project management. It integrates various aspects of business management into a centralized system, enhancing collaboration and efficiency for artists, managers, record labels, and production teams. ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠⁠⁠Nō Studios

Your music is out! Now what? It can be overwhelming to wade through the variety of options available for promoting your music. That said, if hiring the same promo team always equaled success, than everyone would follow that exact path. This episode navigates the promotional tools that are available to you. As well as how to work most effectively with a promo team if you have access to one. To do so, Host Emily White chats w/ veteran music journalist Evan Rytlewski on what works & what doesn't while sharing his career journey & story. Here we go! +Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million dollars in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: Dozens of fully customizable templates Tools to sell music, merch, and tickets commission-free Mailing list tools to grow your fan list and send newsletters Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles Live support from their musician-friendly team, 7 days a week Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: ⁠https://bandzoogle.com/?pc=SUSTAINABLE⁠ Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠ Project Manager: ⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠ Engineer: ⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠⁠Nō Studios

It's time to release your music! But how do you do so to maximize revenue? Your fans want to support you in the best way possible, but they don't know how if you don't tell them. We covered launching a pre-order in S2.2/E29 of this season, Pre-Recording Marketing Foundation, so you should already be monetizing your music before it's even out. When release day is here, Host Emily White reminds that you'll collect the most fan data for longterm monetization & receive the highest profit margins by sharing that your music is out on your website on release day. It can absolutely be on streaming platforms as well. But sharing your streaming links & news can wait a day or two, even though we know you're excited! On Day Two of your release week, Emily recommends sharing that it's on Bandcamp (again, it can be on Bandcamp on Day 1; we're talking about what you are communicating to your audience so they can support you in the best way for you). And then on that third day, push out on social media, etc that your music is out on streaming platforms. Doing so in this manner will put yourself in a position to make dollars, 10's of dollars, hundreds & thousands of dollars (or your equivalent local currency), vs fractions of a penny on streaming. Sharing your music in this order also ensures you get as much fan data as possible. With this data you can directly communicate with your audience for years to come when social media platforms come & go (hello MySpace!) & you aren't beholden to algorithm changes. Phew! That said, we want you to maximize your success on streaming as well and to do so, Emily chats with CD Baby's Chief Revenue Officer Christine Barnum. Here we go! +Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million dollars in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: Dozens of fully customizable templates Tools to sell music, merch, and tickets commission-free Mailing list tools to grow your fan list and send newsletters Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles Live support from their musician-friendly team, 7 days a week Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: https://bandzoogle.com/?pc=SUSTAINABLE Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠⁠sign up for our email list HERE.⁠⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠ Emily White⁠⁠⁠⁠ Project Manager: ⁠⁠⁠Michael Zimmerlich⁠⁠⁠ Engineer: ⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠ Music: ⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠ Recorded Live at ⁠⁠⁠Nō Studios

Music publishing has struck fear into the bones of countless songwriters / artists & music industry professionals. But there is truly no need! Our goal is for you to clearly define what music publishing is & how to collect on it IN FULL. Music publishing is the #1 missing revenue stream Host & Author Emily White sees when meeting with & talking to musicians at all ages & stages of their careers. To solve this Emily sits down w/ Songtrust's Julia Pernicone to discuss this crucial topic & more. We'll also share how to put yourself in the best position to land sync placements i.e. music in film, TV, commercials / adverts & more. Here we go! This episode is brought to you by ⁠⁠Downtown Music⁠⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠sign up for our email list HERE.⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠ Emily White⁠⁠⁠ Project Manager: ⁠⁠Michael Zimmerlich⁠⁠ Engineer: ⁠⁠⁠Nathan Cain⁠⁠⁠ Music: ⁠⁠⁠Matthew Wang⁠⁠⁠ Recorded Live at ⁠⁠Nō Studios

It's time to record! The digital revolution has leveled the playing field with regard to accessing recording tools. But with such a wide array of options, it can be overwhelming to know where to begin, as well as know when a recording is finished. Or is it ever? To guide us through all things recording, Host Emily White chats in-depth with Ana Ochoa - a Colombian born international singer/songwriter, music producer, multi-instrumentalist, and sound engineer with degrees in Sound Engineering from Universidad de San Buenaventura & Contemporary Music at EMMAT - Berklee's Global Partner in Bogotá as well as a Master's degree in Entertainment Business from Full Sail University. We learned so much from Ana and hope that you do too! Happy listening & recording. +Huge thanks to beatBread for their support of this episode and all they are doing for artists! beatBread is a pioneering music and finance company that empowers artists to take control of their careers without giving away ownership of their music or their decision-making power. Founded in 2020, beatBread brings together a team with deep experience in music, finance, artificial intelligence and machine learning to create new opportunities for artists. beatBread provides independent and unsigned artists with financial advances that are repaid through a limited share of revenues from streaming and airplay, over a period of the artist’s choosing. beatBread's funding platform leverages its proprietary ⁠chordCashAI⁠ technology, and millions of dollars from beatBread’s ⁠Investor Network⁠ as well as institutional funds to provide advances that let artists and labels control their marketing and distribution partners while maintaining ownership of their underlying IP. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠⁠sign up for our email list HERE.⁠⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠⁠@EmWizzle on Twitter⁠⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠⁠ Emily White⁠⁠⁠ Project Manager: ⁠⁠Michael Zimmerlich⁠⁠ Engineer: ⁠⁠⁠Nathan Cain⁠⁠⁠ Music: ⁠⁠⁠Matthew Wang⁠⁠⁠ Recorded Live at ⁠⁠Nō Studios

Welcome back to the world's #1 global Music Business podcast! Today we talk w/ Billboard 2023 Top Music Lawyer Karl Fowlkes, Esq. on everything you need to know about the legalities of writing, recording & releasing music. We also delve into Karl's extraordinary career as Managing Partner of The Fowlkes Firm, Co-Founder / COO of EVGLE & so much more. Tune in to learn how to handle songwriting splits and group / band agreements. As well as how to pay producers, players, engineers, arrangers, remixers, release cover songs & what simple agreements you need in place to ensure you own your music in full. Here we go! This episode is brought to you by ⁠Downtown Music⁠, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠⁠sign up for our email list HERE.⁠⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠⁠@EmWizzle on Twitter⁠⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠⁠ Emily White⁠⁠ Project Manager: ⁠Michael Zimmerlich⁠ Engineer: ⁠⁠Nathan Cain⁠⁠ Music: ⁠⁠Matthew Wang⁠⁠ Recorded Live at ⁠Nō Studios

You've gotten your art together, which is no easy task. Congrats! Before you hit the studio it's crucial to ensure you have the tools in place to build your audience so they're ready when the time comes to release your music. While also ensuring your data collection & marketing platforms are set up before your release, so you're not scrambling to set everything up when your music is out. To navigate this & more, host Emily White chats with the force that is Kennita Hickman - Chief Culture Curator at Catera. Kennita has built up her career & dominated her local scene while expanding regionally & nationally. This episode explores how to ensure you have your marketing foundation in place to thrive for your release. While also exploring Kennita's career & how she's navigated her way to the top. Here we go! This episode is brought to you by Downtown Music, whose mission is to shift the power center of the music industry into the hands of those who create - and those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights. Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, ⁠sign up for our email list HERE.⁠  ⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST Season Two Video trailer: https://youtu.be/ubuyq9uYa8s FULL VIDEO of this & ALL Season Two episodes available under the VIDEOS tab HERE: https://volume.com/p/sustainablemusiccareer/ Questions? ⁠@EmWizzle on Twitter⁠ CREDITS: Creator, Executive Producer, Producer, & Host:⁠ Emily White⁠ Project Manager: Michael Zimmerlich Engineer: ⁠Nathan Cain⁠ Music: ⁠Matthew Wang⁠ Recorded Live at Nō Studios