

How to Build a Sustainable Music Career and Collect All Revenue Streams
Emily White
How to Build a Sustainable Music Career and Collect All Revenue Streams is the podcast version of Emily White's #1 Amazon best-selling book.
White brings each chapter of the book to life with handpicked world-class guests including Bon Iver's Justin Vernon, Imogen Heap, Kam Franklin of The Suffers, Warped Tour Founder Kevin Lyman, legendary attorney Donald S. Passman, Patrick Sansone of Wilco, and more.
Host, Author, and Creator Emily White has been the forefront of the modern music industry throughout her career. She is a Partner at Collective Entertainment and Founder of #iVoted Festivals.
White brings each chapter of the book to life with handpicked world-class guests including Bon Iver's Justin Vernon, Imogen Heap, Kam Franklin of The Suffers, Warped Tour Founder Kevin Lyman, legendary attorney Donald S. Passman, Patrick Sansone of Wilco, and more.
Host, Author, and Creator Emily White has been the forefront of the modern music industry throughout her career. She is a Partner at Collective Entertainment and Founder of #iVoted Festivals.
Episodes
Mentioned books

Feb 5, 2024 • 1h 15min
S4.2/E58: Pre-Recording Marketing Foundation w/ Cambridge Artists Jonathan Czerwick & Emily Frazer
Episode two of our live UK podcast tour brings us to the gorgeous Music Recital Hall at Anglia Ruskin University in Cambridge, England. What better way to open an episode in a Recital Hall than with a live performance? Guests Jonathan Czerwick and Emily Frazer do that with a beautifully performed song. Host Emily White then lays out what artists should have place prior to releasing music to set themselves up for maximum financial and long-term success. After one has gotten their art together of course. This is followed by an in-depth interview with Jonathan and Emily on this topic & their careers. Happy listening!
Today’s podcast is brought to you by our friends at Bandzoogle. We want to take this time to congratulate Bandzoogle members for surpassing $100M pounds in commission-free sales of music, merch, & tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including: dozens of fully customizable templates, Tools to sell music, merch, and tickets commission-free; Mailing list tools to grow your fan list and send newsletters;
Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, & more so you can easily add content from your other online profiles. Plus live support from their musician-friendly team, 7 days a week. Plans start at just 7 pounds/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career & Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, & use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”.
We'll be dropping episodes for this season every other Monday. Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen!
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
Questions? info@c-ent.com
CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Project Manager: Michael Zimmerlich
Engineer: Nathan Cain
Producer: Lilia Iza
Music: Matthew Wang

Jan 22, 2024 • 1h 18min
S4.1/E57: Live UK Tour Season Premiere!: Get Your Art Together w/ Sinead Campbell
Welcome to SEASON FOUR of the How to Build a Sustainable Music Career & Collect All Revenue Streams! This is our first ever international tour where Host & Author Emily White travels around nine cities throughout the United Kingdom to explore various music scenes and ecosystems. To kick things off Emily discusses how to "Get One's Art Together" with the force that is musician and Bradford community leader Sinead Campbell, recorded live at Kala Sangam Arts Centre during Bradford Music Month thanks to Launchpad's whiskas & Kieron Ferries.
We'll be dropping episodes for this season every other Monday. Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business and in the live environment with 14 day kickstarters, 12 week bootcamps and a fully validated diploma. All Online. Maximum Flexibility. Maximum Impact." Get more info at TheWRD.uk.
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
Questions? info@c-ent.com
CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Project Manager: Michael Zimmerlich
Engineer: Nathan Cain
Producer: Lilia Iza
Music: Matthew Wang

Oct 23, 2023 • 58min
S3.13/E56: SPECIAL EPISODE - How to Build a Sustainable Music Career & Collect All Revenue Streams w/ Artist Melly Sings
We were originally scheduled to have Haitian-American artist Melly Sings on our Season 3 premiere, but she unfortunately had a family emergency and needed to re-schedule for our live taping. Instead, Host Emily White caught up with Melly recently to cover the entire previous season, taking the audience through Melly's growing career from recording to release while ensuring Melly (and you!) aren't missing any revenue streams along the way. Happy listening!
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
We want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.
Questions? info@c-ent.com
CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Project Manager: Michael Zimmerlich
Engineer: Nathan Cain
Producer: Lilia Iza
Music: Matthew Wang

Oct 16, 2023 • 1h 58min
S3.12/E55: When Do I Need an Attorney, Business Manager and/or a Manager w/ Christina "Xtina" Prince
Welcome to the SEASON 3 FINALE of the How to Build a Sustainable Music Career & Collect All Revenue Streams podcast! We've covered everything you need to know to do just that throughout this season's episodes. But what happens when it all becomes too much? In this episode, host Emily White digs in with Duckworth manager Xtina Prince getting real on all things artist management & more. THANK YOU for tuning in this season and we'll be back before you know it with a potential special episode as well as Season 4 where we'll begin traveling overseas to share perspectives from around the globe. Can't wait! Signup for our email list here to be first in the loop on attending live tapings & more.
This episode is brought to you by Downtown Music, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights.
This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen.
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.
Questions? info@c-ent.com
CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Project Manager: Michael Zimmerlich
Engineer: Nathan Cain
Producer: Lilia Iza
Music: Matthew Wang

Oct 9, 2023 • 1h 9min
S3.11/E54: Repeat & Grow w/ Lucas Silveira of The Clicks
You did it! We've now taken you through each step of building a sustainable music career, while ensuring you're not missing a single revenue stream along the way. But how does one know when it's time to wind down a release and begin the creative process anew? To explore this topic Host Emily White chats with Lucas Silveira, the first openly transgender man to sign with a major record label. Lucas is an interdisciplinary artist whose career has run the gamut of the music industry while also working within books, photography, television, public speaking, as an mental health awareness advocate & more. And is the perfect artist to chat with on his incredible story and when an artist knows it's time to "repeat & grow," beginning the creative process once again. Happy listening!
This episode is brought to you by Downtown Music, whose mission is to shift the power center of the music industry into the hands of those who create - & those who support that creation - by giving them the finest and most comprehensive set of tools and services. Downtown is committed to building a more equitable music business. Downtown believes in partnership, advocacy, and helping musicians develop sustainable careers - so they don't require clients to give up ANY of their copyrights.
This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen.
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.
Questions? info@c-ent.com
CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Project Manager: Michael Zimmerlich
Engineer: Nathan Cain
Producer: Lilia Iza
Music: Matthew Wang

Oct 2, 2023 • 1h 43min
S3.10/E53: Revenue Stream Checklist w/ Madison Rose
Today we bring the “revenue stream checklist to life,” ensuring you’re not missing a single revenue stream owes to you if you write, record / release music and play live. We’ll also cover bonus revenue streams that aren’t necessarily owed to you for writing and releasing music, but that you’ll need to proactively work on to generate. To do so, Host Emily White is chatting with the powerhouse and viral sensation of an artist, Madison Rose. Emily brings the revenue stream checklists to life by exploring how Madison collects on all in her music career. Let’s do this!
This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen.
+ Today’s podcast is brought to you by our friends at Bandzoogle! We want to take this time to congratulate Bandzoogle members for surpassing $100 million USD in commission-free sales of music, merch, and tickets through their websites. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. All the features you need are already built-in, including:
Dozens of fully customizable templates
Tools to sell music, merch, and tickets commission-free
Mailing list tools to grow your fan list and send newsletters
Integrations with Bandcamp, SoundCloud, YouTube, Bandsintown, and more so you can easily add content from your other online profiles
Live support from their musician-friendly team, 7 days a week
Plans start at just $8.29/month, which includes hosting and your own free custom domain name. How to Build a Sustainable Music Career and Collect All Revenue Streams podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. That’s Bandzoogle.com, promo code “SUSTAINABLE”. Link: https://bandzoogle.com/?pc=SUSTAINABLE
Also! We're planning live podcast tapings both in the U.S. & around the world in coming months & years. If you'd like to be in the loop on said live events, & all updates on the book this podcast is based on, sign up for our email list HERE: bit.ly/SustainableList
Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCAST
We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.
Questions? info@c-ent.com
CREDITS:
Creator, Executive Producer, Producer, & Host: Emily White
Project Manager: Michael Zimmerlich
Engineer: Nathan Cain
Producer: Lilia Iza
Music: Matthew Wang

Sep 25, 2023 • 1h 27min
S3.9/E52: Merch Reconnaissance w/ Fourthwall COO Eli J. Valentin
Eli J. Valentin, COO of Fourthwall, discusses the unique offerings of Fourthwall in the merch industry. They explore topics such as on-demand merch, order management challenges, and the importance of diversifying music. Eli also shares their experiences living in different US cities and the value of learning from mistakes. Moreover, they highlight the benefits of building a direct relationship with fans and customizing specialty items through Fourthwall.

Sep 18, 2023 • 1h 57min
S3.8/E51: Your Live Strategy & Efficient Touring w/ Peter Shapiro - The Most Influential Concert Promoter of His Generation
Explore the career of Peter Shapiro, a renowned concert promoter known for creating unique experiences for musicians and fans. Learn about his journey starting a venue in NYC and his love for the Grateful Dead. Discover the importance of protecting your ability in the music industry and the challenges of being in the live music business. Hear about starting a business and taking over a famous venue called Wetlands. Dive into activism, voting, and building a diverse audience for live shows. Gain insights into booking rooms, education, making connections, and taking advantage of campus resources. Find out about touring strategies, recording shows, and marketing tips for musicians.

Sep 13, 2023 • 1h 48min
S3.7.2/E50: How to Market With or Without a Budget w/ Junae Brown - "The Beyoncé of Marketing," Part 2
We're back for Part 2 of this epic episode! Now that your music is out worldwide, it's time to spread the word as far and wide as possible. To do so, Host Emily White chats with Junae Brown, known as The Beyoncé of Marketing, on how to do just that. This episode covers how market with or without a budget. Happy listening & learning!This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen. We also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.Questions? info@c-ent.comCREDITS:Creator, Executive Producer, Producer, & Host: Emily WhiteProject Manager: Michael ZimmerlichEngineer: Nathan CainProducer: Lilia IzaMusic: Matthew Wang

Sep 11, 2023 • 49min
S3.7.1/E49: How to Market With or Without a Budget w/ Junae Brown - "The Beyoncé of Marketing," Part 1
Welcome back! Now that your music is out worldwide, it's time to spread the word as far and wide as possible. To do so, Host Emily White chats with Junae Brown, known as The Beyoncé of Marketing, on how to do just that. This was another EPIC episode so we've split it into two parts! To begin, we'll dig into Junae's extraordinary career & how she became a deeply respected music marketing expert. Part 2 will be out where we teach you to market with or without a budget, which will be out two days after this episode drops. Happy listening & learning!This season was recorded at Tower Records' new Tower Labs space in Brooklyn in partnership with The NY Mayor's Office of Media & Entertainment’s New York Music Month. NYMM is the official celebration of New York City’s vibrant & dynamic music ecosystem & we are so grateful for the New York City Mayor’s Office of Media & Entertainment's support in making this season happen. Book this podcast was based on: https://www.collectiveentinc.com/book2. 10% off w/ code PODCASTWe also want to deeply to thank to our partners over at The Ally Coalition for supporting us & the crucial work they are doing. Founded in 2013 by Jack and Rachel Antonoff, The Ally Coalition provides critical support for organizations dedicated to bettering the lives of LGBTQ youth and raises awareness about the systemic inequalities facing the LGBTQ population. TAC is committed to bettering the lives of LGBTQ youth through tours, social media campaigns & collaborative partnerships. To learn more, & how you can get involved, visit theallycoalition.org.Questions? info@c-ent.comCREDITS:Creator, Executive Producer, Producer, & Host: Emily WhiteProject Manager: Michael ZimmerlichEngineer: Nathan CainProducer: Lilia IzaMusic: Matthew Wang


