Knowledge at Wharton

The 2006 Venture Finals of Wharton’s Business Plan Competition offered participants judges and the audience an opportunity to peer into the future by surveying potential startups. It was a chance to see what aspiring ambitious entrepreneurs believe will be the next hot discovery. At this year’s competition healthcare companies -- ranging from medical-device makers to a creator of artificial muscles -- grabbed five of the eight finalist slots. The other three finalists included a virtual call center an online mortgage broker and a company that would replace credit cards with fingerprints. Read on and see if you have a nose for the next ”new new thing.” Hosted on Acast. See acast.com/privacy for more information.

Popular social network sites including MySpace and Facebook are changing the human fabric of the Internet and have the potential to pay off big for investors but -- given their youthful user base -- they are unusually vulnerable to the next new fad. As quickly as users flock to one trendy Internet site they can just as quickly move on to another with no advance warning according to Wharton faculty and Internet analysts who offer some ideas on how these new sites can both increase user loyalty and generate revenues. Hosted on Acast. See acast.com/privacy for more information.

NutriSystem -- the Horsham Pa.-based online weight-loss company -- has bulked up. Its first-quarter 2006 revenues grew 292% to $146.8 million and net income rose 592% with analysts predicting continued sharp increases in 2006. Memories of its bankruptcy filing and litigation woes under previous owners have all but been erased even as the company plans to target new customer segments and expand internationally. And yet according to CEO Michael Hagan and president George Jankovic both of whom spoke at Wharton last month there has been as much luck and grit as glamour and glitz in the company’s rise from the ashes. ”Sometimes you learn more from your mistakes than from your successes ” says Jankovic. Hosted on Acast. See acast.com/privacy for more information.

When Lawton Robert Burns Wharton professor of health care systems began teaching healthcare management he found a hole in the academic literature. There was plenty of material on physicians hospitals government regulations and insurance. But there was no single source of good information on a key component of the industry -- the producers of healthcare products. Burns aims to fill that gap with his new book The Business of Healthcare Innovation. The book focuses on four sectors -- pharmaceuticals biotechnology medical devices and information technology -- and looks at the internal and external factors at work in determining whether a new pill or new pacemaker ends up in the hands of patients and doctors. Hosted on Acast. See acast.com/privacy for more information.

When companies talk about marketing these days they are talking about things like promotional strategy advertising and distribution; customer perception; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; and sales forces and channels. How does a company measure the effectiveness of the various components of its marketing strategy? What metrics are most effective and how can these help maximize profits? A new book out from Wharton School Publishing titled Marketing Metrics: 50 + Metrics Every Executive Should Master identifies the pros cons and tradeoffs associated with each metric. The book is by Paul Farris Neil Bendle Phillip Pfeifer and Dave Reibstein. Reibstein a marketing professor at Wharton agreed to talk with Mukul Pandya editor in chief of Knowledge at Wharton and Robbie Shell editorial director about this new book. Hosted on Acast. See acast.com/privacy for more information.

Disney the media giant announced earlier this month that the company would provide several major shows -- Desperate Housewives Lost Commander-in-Chief and Alias -- as free streaming video through the ABC network’s website. Also this month the Wall Street Journal reported that the Fox network has signed agreements with 187 of its affiliated stations to share revenues from reruns of its programs on the web. What is behind these moves? Wharton marketing professor Peter Fader spoke with Mukul Pandya editor-in-chief of Knowledge at Wharton and Kendall Whitehouse Knowledge at Wharton’s contributing editor in technology about these developments and what they mean for the media industry. Hosted on Acast. See acast.com/privacy for more information.

Interest rates are rising around the world. Last Thursday April 13 the yield on 10-year U.S. Treasury notes closed at 5.05%. This was the first time in four years that the yield exceeded 5%. Moreover short-term interest rates in the U.S. are also going up: The federal funds rate (or the interest rate at which banks provide overnight loans to one another) has risen to 4.75% from some 1% a few years ago. In Europe and Japan stock prices have been falling last week and this week because of concerns that rising interest rates and higher oil prices will affect corporate earnings. What will this mean for the U.S. stock market and the economy? To answer this question Robbie Shell editorial director of Knowledge at Wharton and Mukul Pandya editor-in-chief talked with Wharton finance professor Jeremy Siegel author of the book The Future for Investors. Hosted on Acast. See acast.com/privacy for more information.

Foreign stocks are soaring and Americans are pouring money into them. But although overseas equities have captured investors’ fancy before there’s a twist this time: More investors are embracing passive index-style investing ignoring the long-held belief that active managers can beat indexers by uncovering bargains in inefficient foreign markets. Have conditions really changed enough to make indexing pay off as well in foreign markets as it has in the U.S.? It may be too soon to know for sure. But international equity markets and American investor behavior are clearly evolving according to Wharton finance professors. Hosted on Acast. See acast.com/privacy for more information.

When General Motors last month offered buyouts and early retirement packages to 113 000 hourly workers the move focused new attention on a key aspect of the continually evolving relationship between employers and employees. Buyouts often signal management’s decision to strategically change the company’s direction and start easing out those workers who are part of what is now considered the old regime. Meanwhile employees who stay behind suddenly recognize that they are replaceable parts with little job security and no long-term commitment from the company. What messages do buyouts send to employees? How are buyouts structured? Is there a ’right’ way and a ’wrong’ way to handle the buyout process? Hosted on Acast. See acast.com/privacy for more information.

Corporate leaders must build international organizations to compete in today’s economy and be prepared to defend globalization at home according to Klaus Kleinfeld chief executive of the German electrical and engineering conglomerate Siemens AG. Speaking at a recent Wharton Leadership Lecture Kleinfeld said U.S. concerns about the sale of port assets to a Dubai-based firm and French resistance to the sale of yogurt-maker Danone -- which French officials called a ”national treasure” -- highlight growing fears that globalization comes at the cost of jobs in developed countries. He also addressed the need for labor unions to be more flexible offshoring concerns the benefits of conglomerates and the qualities he looks for in potential leaders. Hosted on Acast. See acast.com/privacy for more information.