The Business of Healthcare Innovation: How New Products Come to Market

When Lawton Robert Burns Wharton professor of health care systems began teaching healthcare management he found a hole in the academic literature. There was plenty of material on physicians hospitals government regulations and insurance. But there was no single source of good information on a key component of the industry -- the producers of healthcare products. Burns aims to fill that gap with his new book The Business of Healthcare Innovation. The book focuses on four sectors -- pharmaceuticals biotechnology medical devices and information technology -- and looks at the internal and external factors at work in determining whether a new pill or new pacemaker ends up in the hands of patients and doctors.

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