Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan MailWant to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. Links mentioned in this episode:✅ Sponsored by Course in a Box on AppSumo✅ Loved this episode and want to learn more about how to protect your online business? Sign up here for the masterclass (affiliate link) where you'll learn How to Legally Protect Your Online Business (so you can grow with confidence). ➡️ Episode show notes: https://destinicopp.com/podcast/108--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailAre you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students.  Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.Links mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/107--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailAre you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights:What is affiliate marketingThe benefits of affiliate marketing to sell your online course The 8-step guide to start an affiliate program to sell your online course or membership Links mentioned in this episode:Digital Product Accelerator program: Your accountability & mindset support coaching program + marketing consulting to Set Up Your Evergreen Marketing System to Enroll Students on Autopilot. Learn more here. Affiliate Agreement by Artful Contracts (affiliate link)Episode show notes: https://destinicopp.com/podcast/106--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailHave you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel.Episode Highlights:What is a live launch?What does an evergreen sales funnel look like?When is a live launch a good option versus going evergreenWhat to do first before live launchingLinks mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/105--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailToday in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers?If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital product creators.Links mentioned in this episode:✅ Sponsored by Course in a Box on AppSumo✅ Get your free HelloAudio trial here (affiliate link)➡️ Free Resource: 51 Irresistible Lead Magnet Ideas (for online course creators)➡️ Episode show notes: https://destinicopp.com/podcast/104--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailToday in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience.And that’s an audio course.But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results.Episode Highlights:What Is an Audio Course?What Type of Course Topics Work Well as an Audio Course?How Long Should an Audio Course Lesson Be?3 Tools for Creating an Audio Course (hint: two of them you probably already have!)Links mentioned in this episode:Sponsored by The Evergreen FunnelGet your free HelloAudio trial here (affiliate link)Episode show notes: https://destinicopp.com/podcast/103--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailAre you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer.In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. Links mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/102--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailToday we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers.Have questions about evergreen sales funnels or how to drive organic traffic into your funnel? DM me on Instagram @destinicopp or reach out on LinkedIn. Links mentioned in this episode:Sponsored By The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/101--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products.Here’s a sneak peek of these evergreen sales funnels:Course marketplace funnelBook funnelMini-course funnelOn-demand webinar funnelThe funnel you should start with if you’re just starting outLinks mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/100--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailToday my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing.  She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. In this episode, we cover 5 best practices to help you supercharge your email marketing: Tips on building your email list (the right way)The 80/20 rule with your email content and how to find stellar content to share with your email list (hint: it doesn't have to be all of your own content!)The must-have design elements so you don't end up in the trash or spam folderTips and tricks to increase open and clickthrough ratesWhy it's important to review your email analytics and what to look forLinks mentioned in this episode:✅ Where you can find Sue: https://diversemarketing.net/ and https://instagram.com/suevglenn➡️Episode show notes: https://destinicopp.com/podcast/99a--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support