Martinka Consulting's Getting the Deal Done Podcast

Goodwill is legitimate accounting term. Blue Sky and Air Ball are not. To some people they mean the same thing, which is completely wrong. Learn the differences and what it means to a SMB buy-sell deal.Most importantly, business buyers and banks should want a LOT of goodwill because it means the business' value is based on profits (not assets).John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Over and over I talk with owners who haven't done the little things to be able to sell for maximum value. Plus, they haven't prepared themselves by thinking through the personal side of selling a business. Listen and find out the first three questions an owner should ask themselves and the four most important things they can do to exit with style, grace, and more money.And for business buyers, these things may be opportunity or peril depending on how serious they are to the business.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Washington State just passed a bill into law mandating payroll deductions for a mandatory long term care insurance policy. All ages from teens to people in their 80's, very few ways to opt out, and very skimpy benefits.One opt-out is to have your own LTC coverage but the rules keep changing. Plus, some rules aren't defined yet and won't be until it's too late for those thinking of opting out to get their own policy.Learn all the gory details from our guest, Carol Guilbault, who for 20 years has worked exclusively with LTC insurance.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Odd Dog Media, www.odd.dog, is one of Seattle's leading digital marketing agencies.  Adam shares thoughts on:Uses of social media for businessesPaid searchOrganic searchMistakes to avoidWhy reviews are so important for small businessesThe Odd Dog app, free to clients to generate instant reviews from happy customersExactly what Odd Dog does to benefit their clientsI learned a lot of this as Adam speaks in non-technical language, no industry jargon, and I'm sure you'll learn a lot also. You can reach Odd Dog Media at 206-569-8998.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Straight from my book, Buying a Business That Makes You Rich, here are my top 10 mistakes buyers make. Listen to find out what they are and they cover:SearchDue diligenceTransitionValuation Looking for perfection  John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Cynthia Kaiser has a 20 year background in helping people improve their communication and attachment style. This means better relationships, in business and personally. She is the author of Understanding Attachment Styles and her work helps increase a company's messaging and, more importantly, increase sales.Learn the following:How to better resolve conflict.Finding the right words for the situation.Getting people to listen to you.Why attachment style is important.And much more.She can be reached at cynthia@kaiseradvisors.com and 206.420.2923.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Who's right for a franchise? Why get one? What should a franchisee expect from their franchisor?Charlie gives us insights into the franchise world, which has been more popular than ever since Covid hit.Charlie talks about the things he looks at to determine  a good fit for a potential franchisee,  red flags in a franchise model, and a success story of a past client.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Profit, Net Operating Income, EBIT, EBITDA, SDE, Adjusted or Recast Earnings, and Free Cash Flow (which is the most important) - what do they all mean?I dissect all of these terms and what they mean to business buyers, sellers, lenders, and valuation people.A few things covered:Using EBITDA to calculate return on investment on an asset heavy business is foolhardy. Owner compensation is not discretionary, just like your mortgage, utility bills, etc. are discretionary.Free cash flow is what it's all about.And, this is covered in all my books including Chapter 45 in Getting the Deal Done!John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

Joe is a true entrepreneur. Hear about how he came to start Tutta Bella, his passion for food, quality, and people, how he supports the community, and actually gets government officials to listen to him (sometimes).As we know, the restaurant industry was devastated by Covid. Tutta Bella was fortunate to be able to pivot to being a food provider and having a strategic partner (QFC) to allow that pivot to be successful.As all businesses should be, Tutta Bella is constantly looking on how to evolve, be nimble, and expand.Best of all, they have the best pizza you'll ever have.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903 

This real life example is a great story about an owner who experienced one or more factors for each of the the top three roadblock categories to selling for maximum value.There was a huge dependency.No financial planning.Bad relationship (with the buyer).Hear the details.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videoshttps://nokomisadvisory.com/https://www.martinkaconsulting.com/https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903