The Tom Ferry Podcast Experience

It always feels great to close a deal, right? But on the flipside, one deal doesn’t take you far. Getting to the closing table regularly requires lots of steps and actions on your part. And doing those things repeatedly and automatically – making them daily disciplines – is what will build the long-term business you desire. So I’ve dedicated today’s #TomFerryShow to helping you do that. Creating certainty in your business boils down to prioritizing your tasks and eliminating the possibility for distractions to veer you off course. Wanna learn how?

How will you be the solution? Are you moving forward with sustainable happiness or deteriorating anger? In today’s episode of Mindset Monday, I talk about why it’s important to find your truth and be the solution to make your place and life a better place. I also share how to cultivate sustainable happiness so you expand your potential. What actions will you take to get your mindset ready to be the best solution?

How are you searching for your ideal client? For today’s episode of #ThrowbackThursday, I’m taking you back to one of my talks that I had earlier this year in St. Louis, Missouri. In this talk I share how to find your ideal client and the importance of you also being the best person to work with! So, are you working with your ideal client and what are the steps you’re taking to make that happen?

Our new reality has shown us that we need to step up and innovate. In today’s episode of the Tom Ferry Podcast Experience, Mauricio Umansky, founder and CEO of The Agency, one of the most innovative brokerages in our industry, joined me to talk about stepping up to the plate.  Mauricio has a vast experience in entrepreneurial endeavors and real estate, and he shares it all – from the wins, the lessons learned, and vital characteristics every agent needs to succeed.  He shares how his health condition helped him to develop his strongest trait in business and in life, the frustration that motivated him to open The Agency and why the industry needed disruption.  Mauricio’s insight in the real estate business is beyond this world and he shares so many valuable strategies and tactics that every agent needs to excel in listing presentations, taking risks and growing with data! If you’ve been looking for new ways to build up your confidence or move powerfully in the industry, then listen to Mauricio’s valuable advice in today’s episode!

On last week’s #TomFerryShow, I gave you four assignments under the premise of “if I was your coach.” Today I’m diving deeper into one of those assignments – updating your listing presentation. I’ve rounded up some of our strongest, most-watched content on creating powerful listing presentations – including real-world advice from three phenomenal Rockstar agents – and I’m sharing it with you today! Find out: Why storytelling is essential to differentiating you from the competition The genius idea of the “reverse” listing presentation Should you send a pre-listing packet? And much, much more! If you haven’t updated your presentation lately or you just need a jolt of fresh energy, make sure to listen and take notes!

A few thoughts on #thestruggle… Please watch and remember to always take action.

How are you communicating to your clients?   For May 29th’s “This Week in Housing” I was joined by the team of Keeping Current Matters, the CEO and Chief Content Creator, Steve Harney and David Childers, Vice President of Content Marketing, as well as Jason Pantana, marketing guru and lead speaker of Marketing Edge.   Your job as the trusted agent is to always clarify the market information to the clients you serve. We share valuable and up-to-date data and stats so you can be the knowledgeable broker to educate and guide your clients who might be nervous or scared of the market.   Lockdown has been easing up in the country and we share the marketing strategy and language you need to be using during this time.    This episode is filled with current numbers of unemployment, virtual tools that will take you to the next level and why it’s important to think of your clients and not you when serving them!   At the end of the day, your job is to help people feel confident to make wise decisions. For you to do that, you need to prepare yourself with the recent and valuable information and strategies!   Listen to get started!

Have you been doing these important actions? In today’s #ThrowbackThursday from not even two full months ago, I want to remind you of these vital actions that will ensure your clients are confident in your services and knowledge. The lockdown period is opening up and it’s not too late to reach out to your leads and schedule Zoom meetings to help them move forward. Now is the time to put in the work! Have you been implementing these steps so you can hit the ground running? If not, start now!

During these uncertain times it’s always important to know concrete facts from the greatest industry leaders.   For today’s episode of the Tom Ferry Podcast experience, I was fortunate to speak with my dear friend, Chairman and CEO of T3 Sixty, Stefan Swanepoel, who joins me to talk about the present and future of the real estate industry.   As the leading expert who is able to translate complex issues into easy-to-understand messages of the real estate business, Stefan shared so many golden nuggets on what to pay attention to in the industry.   We also talked about the importance of planning ahead, and not just for the good times, but as well for the bad times! Stefan talked about how he even has a Plan B for his Plan B.    It’s not the time to stick your head in the sand and expect your business to run smoothly. Start planning now for every circumstance that may arise and be prepared for it. Our current reality has definitely taught us that hard lesson!   Stefan also shared 3 key components every brokerage needs to focus on to boost their business once our new normal arrives.    From the changes that COVID-19 has accelerated to important insights of the real estate industry, you won’t want to miss this episode!

I’m asking you to play along with me on today’s #TomFerryShow… Let’s say I was your coach. Here we are at the end of May. Your year has NOT gone according to plan. (Has anyone’s?) But things are getting back to normal, and it’s “go time” to get back at it. Here’s the good news: With the pent-up demand in the marketplace, I believe you can absolutely dominate between June and the end of October. But it’s gonna require a special approach, starting with four important assignments I’d give you if I was your coach. Want to know what they are?