Find My Catalyst Podcast

"It's marketing's job to generate leads for sales and sales job is to help those buyers." - Nelson Gilliat Nelson Gilliat Nelson Gilliat is a seasoned expert in B2B marketing and the founder of Marketing Led Growth, a company that champions the buyer-centric revenue model. With a keen understanding of modern buyer preferences and technology, Nelson has helped businesses adapt their sales and marketing strategies to better serve their customers. Nelson is also the host of the Buyer-Centric Revenue Model podcast, where he shares his insights and experiences with other marketing professionals, making him an influential voice in the B2B marketing world. In this episode you will learn: The importance of mastering the art of a buyer-centric revenue model in B2B marketing. How to strengthen the effectiveness of marketing to generate high-quality leads, customers, and user engagement. How to bridge the gap between marketing and sales teams for a seamless, collaborative buying experience. Episode Resources: Nelson on LinkedIn Buyercentricrevenue.com Marketing Led Growth book The Buyer Centric Revenue Model Podcast Catch up on our last 3 episodes Navigating Revenue Challenges with Mary Grothe Crafting Compelling Stories and Strategic Narrative with Chris Watson How I've Failed Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"A CRO is a holistic revenue leader. They are not a glorified sales leader. They own all of revenue and they have to be able to see the entire customer lifecycle from ultra top of funnel brand awareness into the marketing funnel, into the sales funnel, into the purchase point, through implementation, adoption, retention, expansion and advocacy. A great CRO owns this and understands it." Mary Grothe Guest Bio Mary Grothe is a multi-talented entrepreneur and the CEO of House of Revenue, specializing in the holistic diagnosis and resolution of complex revenue challenges. With a strong background in sales and marketing, Mary has successfully led teams in scaling businesses past their initial growth stages. As a three-time founder, she possesses extensive knowledge and experience in navigating the unique challenges that CEOs face. Mary is also the host of the thought-provoking Destination Remarkable podcast, where she shares her insights and wisdom to help businesses achieve their full potential. In this episode you will learn: How to embrace adversity and transform it into a catalyst for personal and spiritual growth. To nurture a supportive culture that makes collaboration the cornerstone of lasting success. To enhance your problem-solving skills by applying a holistic perspective to revenue issues. Episode Resources: MaryGrothe.com Mary on LinkedIn Mary on Twitter Mary on Instagram EMail Mary Catch up on our last 3 episodes: Crafting Compelling Stories and Strategic Narrative with Chris Watson How I've Failed Unpacking Content Marketing with Brooklin Nash Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"If you're a leader, I would highly, highly motivate you to look at narrative, strategic narrative, because your story is your strategy." Chris Watson Chris Watson, is an innovative entrepreneur and strategic narrative expert. Chris has a unique ability to create immersive experiences that leave lasting impressions. With a focus on disrupting the traditional event structure, Chris aims to create shared experiences that facilitate genuine connections. His passion for storytelling and the power of story listening drives his success in helping sales professionals create deeper connections with their audience. In this episode you will learn: The importance of creating authentic connections with clients The importance of strategic narrative The importance of compelling your audience and your team to action Episode Resources: Craft and Compel Chris Watson on LinkedIn Catch up on our last 3 episodes: How I've Failed Unpacking Content Marketing with Brooklin Nash Who's Your Mike with Kurt Wilkin Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"It's ok to fail. Pick yourself up, reflect and assess. Don't make the same mistake over and over again" In this episode you will learn: (list 3) My first PIP - the first and last time I was put on a performance improvement plan. Failure in Hiring & Firing - the first failure (failure to assess), led to the next failure (hiring too early, and the last failure (having to let folks go) Failure to Lead - specifically a failure to lead self, led to a failure to lead other. Episode Resources: The GAME Plan Catch up on the last 3 episodes: Unpacking Content Marketing with Brooklin Nash Who's Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media." - Brooklin Nash Brooklin Nash Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy. In this episode you will learn: How content marketing can support more aspects of a go-to-market plan than just inbound marketing The importance of establishing processes for consistent workflow The benefits of outsourcing content marketing to an agency Episode Resources: Brooklin on Linkedin @realBrookNash on Twitter Beamcontent.co Catch up on our last 3 episodes: Who's Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"Most entrepreneurs are reactive with their hiring, but I'm more of a big picture guy. I want to have more of a strategy. So we've developed a strategic approach to recruiting, including assessing your existing team against a future state chart." - Kurt Wilkin Kurt Wilkin Kurt Wilkin is the co-founder of HireBetter and author of Who's Your Mike? His book explores the characters entrepreneurs encounter in their journey to success. In this episode you will learn: How a strategic approach to recruitment can help entrepreneurs solve tough hiring problems Why you should be wary of hiring people to be a "quick fix." The potential pitfalls of promoting from within Episode Resources: Whosyourmike.com Who's Your Mike Quiz HireBetter.com Kurt on Twitter Kurt on LinkedIn Catch up on our last 3 episodes: Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Unlock Value with Customer Led Growth with Georgiana Laudi Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"While I am very aware of my blind spots and where I lack, I also beat myself up heavily for those blind spots instead of focusing on what I'm really great at." - Alexis Scott Alexis Scott Since the recording of this podcast, Alexis founded The Fairy Job Mom. She is also a founding member of the Old Girls Club and a friend of Catalyst. She is a Brand Marketing Consultant, Talent Advocate and Career Connector. From being laid off to career pivoting multiple times, her experience in Corporate America has taught her that the greatest gift you can give yourself is the skills necessary to be Eternally Employable. In this episode you will learn: How self-awareness can help you make career decisions The power of clarity in achieving your goals How understanding your unique abilities can drive growth for a company Episode Resources: Alexis on Linkedin TheFairyJobMom Alexis on Linktr.ee Catch up on our last 3 episodes: Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Unlock Value with Customer Led Growth with Georgiana Laudi Workshops, Cruising, Community and What's Next Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

The Golf and Sales event is my Catalyst this week. Jeff, Larry, and Scott join me to discuss community, learning, golf and sales. This episode is brought to you by Golf and Sales. A leadership and sales retreat for professionals who are working through tough challenges in leadership, sales, and growth. Show Links Golf and Sales Jeff on LinkedIn Larry on LinkedIn Scott on LinkedIn Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week was a recent Phoenix Cruise on Virgin. On this episode, Jody and I discuss the cruise, some lessons learned, and three workshops I can facilitate with your team. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com