Find My Catalyst Podcast

"When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning." - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing strategist and branding expert, known for her innovative approach to helping entrepreneurs create meaningful connections with their customers. With years of experience working with emerging businesses, Cassie brings a wealth of knowledge on creating memorable brands that resonate with target audiences. A true believer in the power of storytelling, she understands the importance of crafting powerful narratives to drive sales and forge emotional connections with consumers. In this episode you will learn: The impact of an authentic, meaningful and emotional brand narrative and story. The importance of understanding your competitors and setting expectations. The benefits of joining forces and capitalizing on individual strengths. Episode Resources: Cassie on LinkedIn Cassie on Instagram Marketing Strategy + Copywriting with Cassie Ford vs. Ferrari episode with Jeff Bajorek Catch up on our last 3 episodes: Read This or Die with Ray Edwards Experience Mindset with Tiffani Bova Building a Winning Culture: Lessons from the Frontlines with Dan Bradley Connect With Us! Instagram YouTube Twitter LinkedIn www,findmycatalyst.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"Integrity becomes important to you when you realize it may be one of the last things you have any control over. We can be in integrity instantly when we own up to, and fess up to, where we really are, as opposed to where we want people to think we are mentally, emotionally, physically, financially." - Ray Edwards Ray Edwards Ray Edwards is a renowned copywriter and a friend. Ray's incredible journey of overcoming adversity and embracing life has been nothing short of inspiring. From redefining his identity to learning how to live the best possible life with Parkinson's, Ray has shown immense courage and resilience. He is the author of Read This or Die and How to Write Copy That Sells. In this episode you will learn: How to master the PASTOR framework to enhance your writing and marketing skills. How cultivating integrity and positive self-talk for personal growth and success is vital. About Ray's experience with groundbreaking surgery for Parkinson's treatment. Episode Resources: Read This or Die on Amazon How to Write Copy That Sells on Amazon Episode 238 of the Find My Catalyst podcast - Ray Edwards - Copywriting, Sales and Coffee Catch up on our last 3 episodes: Experience Mindset with Tiffani Bova Building a Winning Culture: Lessons from the Frontlines with Dan Bradley Slap Shots and Sales Strategies with Jacquelyn Nicholson Connect With Us! Instagram YouTube Twitter LinkedIn www.findmycatalyst.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"We wanted to understand what were the key attributes within the employee that had the greatest impact on customer. Trust was one of them" - Tiffany Bova Tiffani Bova is a Growth Evenagilist at Salesforce and a 2x Author. She has over 30 years of experience in the technology industry, specializing in customer and employee experiences. Tiffani has led teams in various settings, from startups to Fortune 500 companies, and understands the importance of nurturing positive experiences for both customers and employees. She is the author of The Experience Mindset. In this episode you will learn: How to discover the significance of merging employee and customer experiences for mutual growth. How to declutter technological processes while enhancing data management. Foster a culture of innovation to propel your business beyond the competition. Episode Resources:​ Tiffani on LinkedIn Tiffani on Twitter Tiffani on Instagram What's Next Podcast The Experience MIndset Catch up on our last 3 episodes: Building a Winning Culture: Lessons from the Frontlines with Dan Bradley Slap Shots and Sales Strategies with Jacquelyn Nicholson Breaking Through Goal-Setting Roadblocks Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"Temporary failures carry lessons that we can then apply to what we're going off to do next. That's how we win." Dan Bradley Dan Bradley Dan Bradley made a name for himself in the entrepreneurial world after transitioning from the public sector into the private sector. As the CEO of CATI Striping and Coating, Dan has taken his company from a two-person operation to a growing team that's built on strong core values and a solid culture. With a background in the Air Force and unique insights into leadership and people management, Dan is the perfect person to discuss how to create a culture around core values and maintain them for entrepreneurial success. In this episode you will learn: The key aspects of people management and team building for success. The method of instilling a culture guided by fundamental values and their maintenance. The connection between military experience and the skills needed for entrepreneurship and networking. Episode Resources: Dan on LinkedIn Dan's email - dbradley@catistriping.com CATI Striping Catch up on our last 3 episodes: Slap Shots and Sales Strategies with Jacquelyn Nicholson Breaking Through Goal-Setting Roadblocks Transform Your Life with Jerry Dugan's Five F's Approach to Intentional Living with Jerry Dugan Connect With Us! Instagram YouTube Twitter LinkedIn www.findmycatalyst.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"If this hasn't convinced you to at least start watching playoff hockey, I've got nothing for you. But it's worth getting in and seeing the energy." Jacquelyn Nicholson Jacquelyn Nicholson Jacquelyn is an expert in sales and a devoted hockey fan. Born and raised in Illinois, Jacquelyn has been cheering for the Chicago Blackhawks since she was a little girl. Over the years, she has attended numerous hockey games, including playoff matches, and has made it her mission to convert non-hockey fans into enthusiastic supporters. Jacquelyn's love for the sport has enabled her to connect with other sales professionals, creating a unique bond that transcends the world of sales. Her ability to merge her passion for hockey with her professional life has led to the formation of a tight-knit community of like-minded individuals. In this episode you will learn: How to draw parallels between hockey strategies and sales techniques for improved performance. The powerful impact of team loyalty and leadership in achieving greatness. The appeal and thrill of playoff hockey. Episode Resources: Jacquelyn on LinkedIn Catch up on our last 3 episodes: Breaking Through Goal-Setting Roadblocks Transform Your Life With Jerry Dugan's Five F's Approach to Intentional Living Unlocking Tech Opportunities with Casey Kossack Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"When you start deconstructing goals into smaller pieces, I think that most people realize that they actually are pretty goal oriented and can design for success." -Mike Simmons In this episode, you will: Get acquainted with the Catalyst Sale game plan system for streamlined goal setting and achievement. Discover how self-reflection and recognizing personal values and purpose contribute to your success. Understand the power of feedback and community dynamics for continuous growth and learning. Episode Resources: Clearing Our Head Before Setting Goals Webinar Find My Catalyst Project Lab Catch up on our last 3 episodes: Transform Your Life with Jerry Dugan's Five F's Approach to Intentional Living Unlocking Tech Opportunities with Corey Kossack The Power of Manifestation and Self-Awareness with Sharath Kuruganty Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"Take a step towards living the life you've always dreamed of without losing your faith or the family or your health or career in the process." - Jerry Dugan Jerry Dugan Jerry Dugan is a passionate advocate for living life with intention and balance. As the author of "Beyond the Rut" and host of the podcast of the same name, Jerry has made it his mission to help individuals create a life they've always dreamed of without sacrificing their faith, family, health, or career. Drawing from his diverse experiences, including serving as a medic in the military and working in learning and development, Jerry brings a unique perspective to the conversation on personal growth. Join host Mike Simmons as he and Jerry discuss the importance of regularly evaluating life using the Five F's for intentional living. In this episode you will learn: The value of joining coaching groups to enhance accountability and gain support. The significance of work-life balance and health in professional journeys. The Five F's method for assessing and redefining life's priorities through intentional living. Episode Resources: Beyondtherut.com Catch up on our last 3 episodes: Unlocking Tech Opportunities with Corey Kossack The Power of Manifestation and Self-Awareness with Sharath Kuruganty Mastering Mental Resilience in Business with Paul Reilly Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"We could do so much more with the talent we have if our minds could be open." - Corey Kossack Corey Kossack Corey Kossack, the groundbreaking CEO of Aspireship, has made it his mission to help professionals transition into customer-facing tech roles. His insights on how to help individuals navigate the complex landscape of tech careers have earned him a reputation as a thought leader in the industry. In this episode you will learn: How to get on the path to transition into customer-facing tech roles through Aspireship. The art of designing engaging learning experiences for career development. How embracing customer success drives better results in SaaS companies. Episode Resources: Corey on LinkedIn Aspireship.com Catch up on our last 3 episodes: The Power of Manifestation and Self-Awareness with Sharath Kuruganty Mastering Mental Resilience in Business with Paul Reilly Revolutionize Your B2B Marketing Strategy with Nelson Gilliat Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"Manifestation is something I practice on a regular basis, and it's all about taking simple steps towards your goals with minimal expectations." - Sharath Kuruganty Sharath Kuruganty Sharath Kuruganty, a founder and head of Community at Threado, is a startup enthusiast who has experienced the roller coaster journey of failures and successes. As the host of the Undefeated Underdogs podcast, he enjoys sharing his insights on the challenges founders face and the lessons he's learned along the way. With a strong belief in self-awareness and manifestation, Sharath has honed his skills to bounce back from setbacks and pivot towards better opportunities. In this episode you will learn: How using self-awareness, manifestation and gratitude can enhance your journey to success. How to turn setbacks into opportunities by learning from failures and pivoting towards promising avenues. That balancing ambition, detachment, and long-term strategies will strengthen your entrepreneurial mindset. Episode Resources: Sharath on Twitter Sharath on LinkedIn Undefeated Underdogs Podcast Catch up on our last 3 episodes: Mastering Mental Resilience in Business with Paul Reilly Revolutionize Your B2BMarketing Strategy with Nelson Gilliat Navigating Revenue Challenges with Mary Grothe Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.

"Having that resilient mindset is so critical in moving forward." - Paul Reilly Paul Reilly Paul Reilly is a renowned speaker, sales trainer, and author. He has dedicated his career to helping businesses and professionals excel through value-based competition. As the creator of the signature program Value Added Selling, Paul's mission is to assist companies in navigating difficult times and achieving greater profitability. In his latest book, Selling Through Tough Times, Paul combines his expertise in sales with mental resilience to provide invaluable guidance for entrepreneurs, salespeople, and business owners facing challenging circumstances. In this episode you will learn: The importance of developing mental toughness for driving prosperity in sales and business ventures. How to navigate adverse conditions with grounded optimism, conquering obstacles. The reason why having hope is critical when going through tough times Episode Resources: Paul on LinkedIn Toughtimer.com Catch Up On Our Last 3 Episodes: Revolutionize Your B2BMarketing Strategy with Nelson Gilliat Navigating Revenue Challenges with Mary Grothe Crafting Compelling Stories and Strategic Narrative with Chris Watson Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.