

Aspire to Inspire Podcast
Staffbase
Welcome to the Aspire to Inspire Podcast!
When inspiration comes from the top, the whole company will benefit.
In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly.
Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.
When inspiration comes from the top, the whole company will benefit.
In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly.
Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.
Episodes
Mentioned books

Aug 22, 2024 • 50min
Clarity as Currency: Exploring Essential HR Strategies for Success with Dr. Dieter Veldsman
Listen as Dr. Dieter Veldsman, PhD, Chief Scientist at the Academy to Innovate HR, joins Staffbase Chief People Officer Neil Morrison to explore the rapidly evolving landscape of HR and how businesses can adapt to the future of work.
Key topics explored include the importance of organizational clarity, the shifting role of HR, strategies for building resilience and trust in the workplace, and the integration of AI and human skills. Dr. Veldsman provides deep insights into the future challenges HR professionals will face and the critical skills needed to navigate these changes.
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Follow the host and guest on Social Media:
Dieter Veldsman on LinkedIn & Neil Morrison on LinkedIn
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

5 snips
Aug 8, 2024 • 45min
From Conflict to Comfort: Navigating Difficult Conversations with Anne-Maartje Oud
How can we overcome our discomfort to hold difficult conversations? Are there ways we can create ease? Behavioural & Communication Expert and owner of The Behaviour Company Anne-Maartje Oud joins Staffbase Head of Content Brian Tomlinson to answer these questions and more in this episode of Aspire to Inspire.
Anne lays out the key pillars for effective communication in leadership and strategies for handling difficult conversations while emphasizing the importance of self-awareness, empathy, and preparation in leadership communication. Prepare yourself to handle all future uncomfortable discussions after tuning in.
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Follow the host and guest on Social Media:
Anne-Maartje Oud on LinkedIn & Brian Tomlinson on LinkedIn
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

35 snips
Jul 25, 2024 • 53min
Building Brand Giants: Former CEO Greg Creed on Leading & Transforming Yum! Brands
Former Yum Brands CEO, Greg Creed, discusses leading Yum Brands to success and turning around Taco Bell with innovative strategies. He highlights the importance of leadership, storytelling, trust, and diversity in driving business performance. Greg shares personal anecdotes and success initiatives, emphasizing the power of opportunity, early job experiences, and impactful leadership.

Jul 11, 2024 • 36min
Leading with Purpose: Lessons from Pret A Manger CEO Pano Christou
Pret A Manger Chief Executive Officer Pano Christou joins Staffbase Chief People Officer Neil Morrison to explore Pano’s inspiring career journey as he rose from the assistant manager to the CEO of Pret and drives a charity that allows people to rise from homelessness to even becoming Pret store managers.
Listen to Pano and Neil discuss topics including Pano’s leadership philosophy and Pret’s global expansion, as well as insights on the company’s culture, values, and commitment to social responsibility through the Pret Foundation and the Rising Stars program.
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Follow the host and guest on Social Media:
Pano Christou on LinkedIn & Neil Morrison on LinkedIn
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

Jun 27, 2024 • 1h 7min
Better Stories, Better Business: Insights from IBM’s Jeremy Connell-Waite
How do you build better stories to inspire action in your audience? IBM Global Communications Designer Jeremy Connell-Waite made it his mission to teach just that.
Join storytelling architect Jeremy as he chats with Aspire to Inspire cohost and The Narrative Age author Frank Wolf to dissect all things storytelling, from creating impactful stories to measuring their outcome for meeting business goals to integrating AI into communications workflows.
Jeremy and Frank take a deep dive into storytelling to offer a wealth of tips, resources, and actionable insights for professionals seeking to be more effective storytellers and communicators.
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Follow the host and guest on Social Media:
Jeremy Connell-Waite on LinkedIn & Frank Wolf on LinkedIn
The Narrative Age by Frank Wolf: https://www.thenarrativeagebook.com/
Jeremy’s website with FREE resources: https://www.betterstories.org/
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

Jun 13, 2024 • 47min
Overcoming Self-Doubt: Dr. Abbie Maroño on Imposter Syndrome & Leadership
Ever wondered how to contend with the foe that is imposter syndrome?
Aspire to Inspire cohost Brian Tomlinson is joined by Dr. Abbie Maroño, a brilliant behavioral scientist ranked in the top 1 percent of her field.
Dr. Abbie examines our feelings of inadequacy and how to deal with thoughts that we are undeserving of our success. She addresses limiting beliefs that can interfere with achieving business goals.
In addition to exploring actionable steps for overcoming self-limiting beliefs, Abbie addresses other topics such as how to maintain a sense of humanity while integrating AI into the workforce.
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Dr. Abbie serves as the Director of Education at Social Engineer LLC. She is also an accomplished author and TEDx speaker.
Check out one of her talks on YouTube here.
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Follow the host and guest on Social Media:
Abbie Maroño on LinkedIn, Abbie Maroño on Instagram & Brian Tomlinson on LinkedIn
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

May 30, 2024 • 41min
Transformative Communication: How Storytelling Fosters Inclusivity & Community
Ready to talk diversifications, narrative, and digital transformation? Then give the next episode of the Aspire to Inspire podcast a listen.
Cohost Frank Wolf is joined by Nils Haupt, Hapag-Lloyd Senior Director of Corporate Communication. Nils is a seasoned strategic communicator who built a storied career in the logistics industry and has a lot of actionable insights to share.
Discover how he helps to keep a 177-year-old company at the forefront of its industry.
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Follow the host and guest on LinkedIn:
Frank Wolf &
Nils Haupt
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

May 16, 2024 • 33min
The Good, The Bad & The Ugly of Digital Communications with Marc Wright
The good, the bad, and the ugly . . . we’re not talking about Westerns, we’re diving into Marc Wright’s experience in digital strategy.
As a seasoned digital strategist, Marc has the rundown when it comes to the pressing communications concerns of today’s leaders. He is joined by Aspire to Inspire cohost Lottie Bazley as they talk about everything from hyper-personalization in the communications landscape to the rising role of AI in the comms industry.
Together, the pair explore Marc’s decades of experience to deliver actionable insights into digital communications strategies.
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To explore the Simply events that Marc mentions in this podcast episode, visit https://simply-communicate.com/home/simply-events/.
May 2024 Event: https://simply-communicate.com/event/simplyic-2024-event/
November 2024 Event: https://simply-communicate.com/event/simplyexp2024/
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Follow the hosts and guests on LinkedIn:
Lottie Bazley &
Marc Wright
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
=========
About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

May 2, 2024 • 42min
Leveraging Nonverbal Communication for Leadership with FBI Special Agent Joe Navarro
If you want to be a leader who inspires and doesn't underwhelm or intimidate, this is an episode for you.
Aspire to Inspire co-host Lottie Bazley is joined by the inimitable Joe Navarro, a former spy catcher and retired FBI agent who is now one of the worldwide leaders in nonverbal communication.
Joe joins Lottie to share his decades of expertise in applying nonverbal lessons to leadership strategies. The two explore how we should carry ourselves in the age of Zoom calls, be people who inspire others, and project the right kind of confidence.
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For more information about Joe, including a complete list of his books, visit his website. You can also check out his bestseller "What Every BODY Is Saying" or follow him on LinkedIn and YouTube for more content.
Mentioned in the podcast: The Still Face Experiment
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Follow the hosts and guests on LinkedIn:
Lottie Bazley and
Joe Navarro
Join the You’ve Got Comms newsletter!
Follow Staffbase on LinkedIn and YouTube!
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve business outcomes.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.

7 snips
May 2, 2024 • 39min
Navigating The Narrative Age for Business Impact with Frank Wolf
Author Frank Wolf discusses the power of narratives in effective communication, company value, and bridging divides. He explores crafting impactful narratives for competitive advantage, humanity's survival through storytelling, and shaping company narratives for change


