Aspire to Inspire Podcast

Join Staffbase Chief Marketing and Communications Officer David Burnand as he sits down with acclaimed business communications strategist and author Jenni Field. In this episode, Jenni discusses her latest book, Nobody Believes You: Become a Leader People Will Follow, diving into the key traits of credible leadership, building trust, and fostering authentic connections. Jenni shares actionable insights from her years of research and work with leaders worldwide, revealing how small actions and intentional communication can make or break trust. From understanding the difference between being "liked" and being "likable" to navigating remote work and sensitive conversations, this episode offers practical advice for leaders who want to inspire and lead with purpose. ========= Selected People, Places & Things Mentioned: Nobody Believes You - Become a Leader People Will Follow; Influential Internal Communication: Streamline Your Corporate Communication to Drive; Efficiency and Engagement; Servant leadership; Staffbase Empty Town Hall commercial; Barack Obama; Slow Productivity: The Lost Art of Accomplishment Without Burnout; Boy George; Cross Fit; https://redefiningcomms.com/; Redefining Communications ========= Follow the host and guest on Social Media: David Burnand on LinkedIn, Jenni Field on LinkedIn & Jenni Field on Instagram ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Join Staffbase Head of Content Brian Tomlinson as he speaks with Andrea Pacini, author and presentation coach, about the secrets to delivering impactful presentations that inspire and drive action. In this episode, Andrea shares his expertise in crafting clear, compelling messages, using storytelling to captivate audiences, and the power of preparation in building confidence. Andrea also dives into practical strategies for simplifying complex ideas, keeping virtual audiences engaged, and leveraging AI as a tool for more effective communication. Whether you’re pitching an idea, addressing your team, or presenting on a global stage, Andrea’s insights will help you take your presentation skills to the next level. ========= Selected People, Places & Things Mentioned: Ideas on Stage; Kobe Bryant; Jeremy Connell-Waite; Jeremy Connell-Waite on Ideas on Stage; Jeremy Connell-Waite on Aspire to Inspire; Gunning Fog Index; Steve Jobs introducing the iPhone; Grammarly; Hemingway App; Jeff Bezos; Warren Buffett; Berkshire Hathaway; Max Atkinson, Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations; Mike Adams, Seven Stores Every Salesperson Must Tell Donald Miller, Building a StoryBrand; Joe Navarro; Joe Navarro on Aspire to Inspire; What Every BODY Is Saying; Dr. Abbie Maroño; Dr. Abbie Maroño on Aspire to Inspire; 80-20 eye contact principle; Carmine Gallo; Presentation Secrets of Steve Jobs; Presentation Scorecard (Ideas on Stage) ========= Follow the host and guest on Social Media: Brian Tomlinson on LinkedIn & Andrea Pacini on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

In this episode of Aspire to Inspire, Staffbase Chief People Officer Neil Morrison talks with Cecilia Crossley, founder of the social enterprise From Babies with Love and host of the How HR Leaders Change the World podcast. Cecilia shares her journey of building a business that channels 100% of its profits to support orphaned and abandoned children globally. With stories that range from early challenges to her motivation for using business as a force for good, Cecilia highlights how thoughtful communication can align business impact with social change. Through this conversation, Neil and Cecilia delve into the power of purpose-driven storytelling, the significance of the UN Sustainable Development Goals, and the role of HR leaders in transforming workplace culture. Cecilia also discusses the meaningful impact of From Babies with Love’s mission on employees and corporate clients alike, bringing together purpose and profitability. ========= Selected People, Places & Things Mentioned: From Babies with Love; How HR Leaders Change the World; UN Sustainable Development Goals (SDGs); KPMG UK; NGO; UNICEF; Save the Children; (Prince) King Charles; Prince George; HELLO! Magazine; Mercer; Street Child; SOS Children's Villages; Bain & Company’s Elements of Value Pyramid ========= Follow the host and guest on Social Media: Neil Morrison on LinkedIn & Cecilia Crossley on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Join Staffbase Senior Internal Communications Manager Lottie Bazley as she speaks with Stacey Tank, CEO of Bespoke Beauty Brands, about her varied career journey from corporate finance to redefining the beauty industry. With a background that spans GE, Heineken, and The Home Depot, Stacey shares how each pivot has shaped her approach to business transformation — with storytelling remaining a central tool for building connection and brand loyalty. Stacey dives into the future of retail through social selling, revealing how smaller brands are finding success alongside industry giants. She also discusses her commitment to creating purpose-driven, inclusive brands that resonate with diverse audiences and reflect real-world values. Beyond her role as a CEO, Stacey is a passionate advocate for youth mental health, championing community initiatives and digital safety to support young people in navigating today’s tech-driven world. This inspiring conversation highlights the power of authenticity, inclusivity, and purpose in leadership. ========= Follow the host and guest on Social Media: Lottie Bazley on LinkedIn & Stacey Tank on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Senior Internal Communications Manager Lottie Bazley speaks with Gen Z leader Ioanna Mantzouridou Onasi, the co-founder and CEO of Dextego, an AI-powered sales coaching company. As a young, innovative CEO, Ioanna shares her journey from a passion for sustainability to founding her own startup, bridging her background in fashion and talent development with her vision for empowering sales teams through AI. Ioanna delves into what it means to lead as a Gen Z founder, explaining how a digital-first mindset and social media presence have shaped her leadership style and approach to communication. She discusses the challenges of building trust and transparency in a multi-generational workplace, strategies for overcoming age and gender bias, and how she strives to keep AI human-centered in her business. Tune in for an insightful discussion on navigating leadership in today’s AI-driven world, fostering authentic connections, and Ioanna’s advice for emerging Gen Z professionals. ========= Follow the host and guest on Social Media: Lottie Bazley on LinkedIn & Ioanna Onasi on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

In this episode of the Aspire to Inspire Podcast, Staffbase Chief People Officer Neil Morrison is joined by the renowned Dave Ulrich, a thought leader on human capability who has shaped the fields of leadership, HR, and organizational development. Often called the "Godfather of HR," Dave shares his insights on how companies can unlock the potential of their human capability — the intersection of talent, leadership, and HR — to deliver value to all stakeholders. Dave dives into his vast experience as a speaker, author, and professor, covering key topics such as defining human capability, discussing why serving all humans is the HR of the future, the one question every HR leader should be asking, the surprising way AI is impacting HR, and much more. Discover why now is the most critical moment for human capability. ========= Follow the host and guest on Social Media: Neil Morrison on LinkedIn & Dave Ulrich on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Retired General Stanley McChrystal has made a name for himself in business after applying his military expertise to the world of leadership. He is joined on the Aspire to Inspire Podcast by Staffbase Chief Revenue Officer Dan Farkas to explore his leadership insights drawn from over three decades of military service and 14 years in leadership consulting. General McChrystal served as the Commander of U.S. and International Forces in Afghanistan and the Leader of Joint Special Operations Command (JSOC) before retiring from the military and taking his team-building acumen to the business world. Discover how lessons from elite military teams can be applied to drive success in business today, as well as the challenges of risk management in a rapidly changing world and how to balance innovation with caution when leveraging AI. ========= Follow the host and guest on Social Media: Dan Farkas on LinkedIn & General Stan McChrystal on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Join Staffbase Chief Marketing Officer David Burnand and Henry Schein Chief Global Communications Officer Gerard Meuchner as they dive into Gerard’s illustrious communications career and reveal insights he learned before and after becoming a global CCO. Gerard started as an editor, reporter, and founding member of Bloomberg News before spending a decade in communications and public affairs at Kodak. He now pioneers global communications at Henry Schein. David and Gerard dive into topics including coordinating global communications, building a global reputation, raising employee engagement, and discerning truth in an age of misinformation and disinformation. ========= Follow the host and guest on Social Media: David Burnand on LinkedIn & Gerard Meuchner on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Opinary cofounder and Affinity Global CMO Pia Frey joins Staffbase Senior Internal Communications Manager Lottie Bazley on the Aspire to Inspire Podcast to discuss her meteoric rise as an entrepreneur and co-founder, as well as the ups and downs of entrepreneurship and the process of taking her company global through sale. Listen in as Pia and Lottie discuss topics including creating empowered team culture and communication, navigating business impact on a global scale, entering new markets, having a boss for the first time in a decade, dealing with imposter syndrome, and forming lucrative partnerships to ultimately take your business to the next level. ========= Follow the host and guest on Social Media: Lottie Bazley on LinkedIn & Pia Frey on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.

Chobani Chief Communications Officer Ben Boyd joins Staffbase Chief People Officer Neil Morrison to examine Ben's illustrious career, from 15 years at Edelman to transitioning to in-house roles at Lowe's, Peloton, and now Chobani. Hear about strategic communications and leadership philosophies that helped Ben become a transformational leader, as well as Chobani’s social initiatives, Ben’s insights into working for an essential retailer during the pandemic, and more takeaways for creating comms impact. ========= Follow the host and guest on Social Media: Ben Boyd on LinkedIn & Neil Morrison on LinkedIn ========= Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club Follow Staffbase: LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase ========= About Staffbase: Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Learn more at staffbase.com.