Outcomes Rocket

In this episode, we are excited to feature Werner Voster, the co-founder and CEO of Vitls. Werner shares the genesis of his company. He also discusses how Vitls innovative wearable device improves access to better, accurate, and more reliable data in and out of the hospital. He educates us on the advantages of the Vitls device especially for pediatric care and gives a long term perspective on the use of the device. Click this link to see the show notes, transcript, and resources: outcomesrocket.health

All patients should have access to affordable and highly effective therapies. In this episode of Outcomes Rocket Pharma, we are excited to feature Dr.Jay Weaver, Vice President and Chief Pharmacy Officer of Blue Cross Blue Shield of Kansas City. Dr. Jay discusses how his company increases access to healthcare and ensures patients have access to highly effective therapies. We cover the cost of having a positive medical impact without going bankrupt, working with the different stakeholders to deliver the best outcomes while lowering costs, innovation, finding curative therapies that truly change the disease burden and not just make patients feel better, and more! This is a great conversation you shouldn’t miss, so please tune in! Click the link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, I have the privilege of hosting the amazing Dr. Kristin G. Anderson, a Research Associate at the Fred Hutchinson Cancer Research Center in Seattle, Washington. Kristin talks about her research in ovarian cancer, in the defensive strategies of the tumors and engineering it into the therapies. She shares the improvements happening in the research, ways to improve survival, key learning in her studies, how she is helping mentor the next generation of scientists, and more. This is a great interview, and there are fascinating things to learn about T cells and research, so please tune in! Click this link to the show notes, transcript, and resources: outcomesrocket.health

Financial well-being is an integral part of our health. That will be the focus of today’s conversation. In this episode of Outcomes Rocket, we are privileged to feature Kevin McKechnie, a nationally recognized expert in insurance, Executive Director of the Health Savings Account Council, and a Senior Vice President at the American Bankers Association.  Kevin discusses the importance of financial wellness and its impact on the quality of life, the benefits of getting a Health Savings Account, and how it can also be used as a wealth creation tool. He also shares a little bit of its history and genesis, which you will find interesting. Please tune in and find out how you can use the HSA as a vehicle to benefit you and your family’s health care and financial wellness.  Click this link to the show notes, transcript, and resources: outcomesrocket.health

Non-invasive prenatal testing sounds a bit complicated. But with it, we have an advantage: to check on a baby’s health before birth. You’re in for a treat in this episode because we have Natera’s Senior Medical Director of Women’s Health, Dr. Russ Jelsema. With an impressive background as a doctor, he explains what NIPT (non-invasive prenatal testing) is, who should get it, and how it works. He shares how the testing accuracy works and when to be reassured. Dr. Jelsema also dives into what Natera is doing right now and new results from the largest NIPT study to date. Dr. Jelsema shares how easy and beneficial it can be to have non-invasive prenatal testing and improve babies’ outcomes and quality of life. Click this link to the show notes, transcript, and resources: outcomesrocket.health

Today, we will focus on successfully rebranding a health tech company. We are privileged to host three outstanding guests, Alan Tam, Dr. Lena Cheng, and Reed Perkins, in this episode. Alan is the VP of Marketing at Actium Health, a CRM intelligence company. Dr. Cheng is the Managing Director at Best Friend Jack, and Reed is the Creative Director at Best Friend Jack. Best Friend Jack is a boutique marketing and branding agency working solely with high potential, high-growth health tech companies to take their branding and advertising, and communications to the next level. Alan dives deep into Actium Health and how it leverages data sets within its AI models to help determine the next best action for the patients they serve. He also shares why they needed a rebrand and rename, the process, time, and resources required. Lena discusses why health tech companies hit roadblocks as they scale, and Reed talks about how they helped Actium finetune their brand story. They also talk about the impact of rebranding, some do’s and dont’s, and how understanding emotional drivers can build a powerful brand and establish brand equity. Click this link to the show notes, transcript, and resources: outcomesrocket.health

Community factors affect both health and life expectancy. Today, a better neighborhood means a better and longer life; this problem needs to be fixed, but it’s challenging to navigate in a complex healthcare system. Today, we are privileged to feature the outstanding Christopher Chen, CEO of ChenMed,  a physician practice that aims to bring concierge-style medicine and better health outcomes to the neediest populations. Chris shares how ChenMed is revolutionizing the healthcare delivery system by providing accountable, compassionate, and coordinated primary care. He also discusses the need to equalize the massive disparities in the industry. Chen is showing America that there is a better way to deliver better outcomes, improve the health of a community, equalize disparities and lower the total cost of health care. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode of the Outcomes Rocket, we are privileged to feature Brad Marsh, Executive Vice President of Informatics at First Health Advisory. First Health is a leading risk management and digital transformation consulting firm dedicated to serving healthcare security, privacy, and IT orchestration and efficiency needs. Brad shares his inspiration in healthcare. He discusses how First adds value to healthcare by showing all the connected assets on your hospital or health care delivery organization network and recommends mitigations to cybersecurity vulnerabilities without impacting the clinical posture. He explains how they empower clinicians to become more proficient in cybersecurity. Brad also shares his setbacks and the opportunities that will come out of post-pandemic. Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, we are honored to have Sheetal Parmar, who is here to chat about genetic counseling, something new to many of us and something other people may have heard about. Sheetal is a board-certified genetic counselor and the vice president of medical affairs at Natera. Natera is a global leader in cell-free (cfDNA) testing focusing on women’s health, oncology, and organ health. Sheetal shares with us that genetic counseling is the process of helping people understand and adapt to the medical, psychological, and family implications of genetic diseases and their contribution of genetic disease to their families. Also, what a genetic counselor is and how their skills are used across any medical field. She tells us how genetic counselors work throughout Natera in patient and health care provider management. Sheetal also dives deep into how beneficial genetic testing can be to understand one’s health. This episode is incredibly insightful regarding the many benefits of genetic testing and genetic counselors, tune in and enjoy! Click this link to the show notes, transcript, and resources: outcomesrocket.health

In this episode, let’s listen to Cary Richards as he explains a new way of marketing your products. Cary is the CEO and founder of infostacks.io. He explains how his company brings together several digital information products every week to take to the market. He also shares the speed of doing marketing through stacks and why they create a sales funnel that lasts only a week. He also talks about possible ways of earning from this system. If you have a digital product you’d like to market, or if you’re thinking of out of the box ways to get your product to the people, you’ll find this episode interesting. Click this link to the show notes, transcript, and resources: outcomesrocket.health