

Outcomes Rocket
Saul Marquez
At Outcomes Rocket, we are the shared knowledge hub for healthcare's toughest problems. Our goal is twofold and clear. To help inspire and guide our listeners to 1. Improve patient outcomes and 2. Experience business success in healthcare. Tune in to learn more!
Episodes
Mentioned books

Mar 16, 2022 • 22min
Protecting Medical Devices from Cyber Attacks with Elad Luz, Head of Research at CyberMDX
In this episode, I have the privilege of hosting the amazing Elad Luz. Elad is the Head of Research at Cyber MDX, an IoT security leader dedicated to protecting the quality care of health delivery worldwide.
Elad discusses how he and the team at Cyber MDX are adding value to the health care ecosystem, supplying cybersecurity solutions to help hospital challenges. Elad explains three points his company is unique from others and shares his thoughts on safeguarding devices that stay within hospitals and those that patients can take at home. He also talks about how his company improves outcomes and business security. If you are a provider hospital buying devices, wanting to keep patients in your facility safe, or if you're a med device company looking to increase the safety profile of your devices, this is the episode for you.
Click this link to the show notes, transcript, and resources: outcomesrocket.health

Mar 15, 2022 • 23min
The Future of Patient Data Sharing Protection with Tim Reilly, CEO of Zettaset
In this episode, we are privileged to feature Tim Reilly, CEO of Zettaset, a data protection provider that is transforming encryption for leading organizations. Tim discusses how his company delivers solutions to ensure the protection of data within the healthcare vertical no matter how or where it is stored. He shares clear examples of how data security works and the market perspective of it. It has been an insightful and definitely exciting conversation, so please tune in.
Click this link to the show notes, transcript, and resources: outcomesrocket.health

Mar 14, 2022 • 30min
Cybersecurity Threats to Healthcare - the Attacker's Perspective with Etay Maor, Senior Director of Security Strategy at Cato Networks
How secure is your information? What's your organization's level of risk preparedness?
In this episode, we are privileged to host Etay Maor, Senior Director of Security Strategy at Cato Networks. Etay discusses how his work is adding value to the security space. He also shares what are some of the things that's happening as well as tips on what we should be doing to increase security. We also cover malware and what it does to data collected by the organization, and we can protect our business. Etay also busted a cybersecurity myth and shared interesting stories in his class in Boston College.
Click this link to the show notes, transcript, and resources: outcomesrocket.health

Mar 11, 2022 • 29min
Keep Breathing: Avoiding Hypoxia with the McMurray Enhanced Airway (MEA)
In this part of the SONSIEL series, we have the privilege to host two magnificent nurse leaders with us. We have Roxanne McMurray, inventor of the McMurray Enhanced Airway and also the co-founder of McMurray Medical Group, and Noah Hendler, a nurse practitioner, health care technologist, strategist and co-founder of SONSIEL. Noah dives into the importance of nurses in healthcare, and the value of nurse innovators. Roxanne discusses the McMurray Enhanced Airway, how the innovation came about, and some of her challenges in putting the product on the market. These two nurse leaders also share their insights on the role of nurses in improving outcomes and being persistent despite setbacks. It's a great interview and there are many things to learn about nurse anesthetists and some of the work that SONSIEL does, so please tune in.

Mar 10, 2022 • 22min
Leveraging the Power of AI to Create a Personal Health Assistant with Bettina Hein, Founder and CEO of Juli
We use AI to get shopping and movie recommendations; why not empower better care management for people with chronic conditions? In this episode of the Outcomes Rocket, we are privileged to feature the amazing Bettina Hein, Founder and CEO of Juli.
Juli is an AI-powered app that helps people manage their chronic conditions by surfacing behavioral triggers that encourage healthy decisions. Bettina shares the genesis of Juli, how it supports people with chronic health conditions, and how tracking and giving recommendations help people receive the best treatment 24/7.
If you’re looking for a better way to manage health and deliver care to a broader audience, Juli could be what you are looking for!

Mar 8, 2022 • 33min
What is a Medisumer?
In this episode, I have the privilege to host the extraordinary Michael Dillhyon, entrepreneur, health tech strategy nerd, and CEO of SpectroFlow, a patient-friendly med device to preclinically detect & help lessen the effects of lymphedema. Michael's health care dream is for patients to become better consumers and drive improved outcomes.
Michael shares his inspiration for working in the healthcare space and how his company is leveraging existing technology to help patients detect lymphedema. He also talks about the retail side of healthcare, the manufacturing side where we can optimize R&D and dramatically reduce the cost of R&D through optimizing the operations piece, ways to revolutionize the health system, prioritizing patient needs, and many more! Michael has a lot of great insights innovators and health care leaders need to hear, so tune in!

Mar 7, 2022 • 25min
Master Pitch to Investors in a Day with Beth Susanne, Global Pitch Coach
If you're struggling or frustrated with your funding, want to improve your fund-raising technique, and hit off the park, this is an opportunity you shouldn't miss!
In this episode, we are excited to host the amazing Beth Susanne, an international pitch coach based in Silicon Valley. Beth explains how she helps clients fine-tune their pitch so it becomes compelling and it has all the signals investors are looking for. She shares tips on what should be included in the pitch, verbal and visual cues needed for online presentations to catch the investor's attention, how to make and maintain a great impression, and more. If you're wanting to pitch for those difficult to get appointments, like trying to get in to see a payer or a pharma company and you have only one shot and you can't mess it up, this podcast episode with Beth Susanne can help you have ideas on what to say, how to say, and when to say it.
Click this link to the show notes, transcript, and resources: outcomesrocket.health

Mar 4, 2022 • 26min
Value-Based Insurance Design: Enhancing Access and Affordability to Essential Clinical Services
In this episode, I have the privilege of hosting the outstanding Dr. Mark Fendrick, a founding Partner of VBID Health and Director of the University of Michigan Center for Value-Based Insurance Design.
Dr. Fendrick educates us on VBID (Value-Based Insurance Design), what his center is doing to improve value-based care and the dilemma of how procedures are being paid vs engaging with health care consumers. He shares his insights on the impact of high-value services and low-value services, having a system that incentivizes routine care, and more. Dr. Fendrick also talks of policies he and his team helped create, and one of them resulted in getting free COVID shots for everyone in the U.S! There are many things to learn about VBID so please tune in!

Mar 3, 2022 • 21min
Peer-to-peer Collaboration to Achieve Clinical Mastery with Josh Wildstein, CEO at Figure 1
What happens when social media meets education meets healthcare? In today’s episode, we hear from Figure 1’s CEO, Josh Wieldstein, sharing how the company is democratizing medical knowledge and sharing information from real cases.
Access to information has been a topic widely discussed recently, and when it comes to medical knowledge, sharing it may help solve cases faster. Josh shares how Figure 1 is creating a network worldwide, their on-demand services and products, the importance of peer-to-peer support, and
Join Figure 1 today, be part of a community that constantly wants to learn, and tune in to this episode to learn more about them!

Mar 2, 2022 • 21min
Transforming Healthcare with Artificial Intelligence with Elad Walach, CEO at Aidoc
In this episode, we have the privilege of hosting the amazing Elad Walach, co-founder and CEO of Aidoc.
Elad discusses how his company leverages deep learning in imaging to increase efficiency, improve quality of care and reduce variability. Aidoc looks at digital images and does risk stratification, making a big difference in outcomes. Elad also talks about the importance of showing downstream impact in ROI, looking at the broader care continuum, understanding the clients’ pain points, and more.
AI adoption is increasing and we're going to be using this in healthcare. Learn more about Aidoc and the impact of deep learning in imaging in this conversation. Please tune in!
Click this link to the show notes, transcript, and resources: outcomesrocket.health


