Embedded Insiders

Send us Fan MailOn this episode of Embedded Insiders, we’re joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments?Then, Rich and Vin sit down with Frank Norris, author of Colonizing Mars, to discuss what it would take to establish a human colony on the Red Planet, and the challenges of establishing a permanent colony there. But first, we dive into AI and security. Building on a recent conversation with BlackBerry, I ask Rich and Ken to unpack the complexities of using AI to secure systems against AI-driven threats. How do we ensure that AI solutions stay reliable without introducing new risks?For more information, visit embeddedcomputing.com

Send us Fan MailIn this episode of Embedded Insiders, we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We’ll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detection and response.Tolly Report on BlackBerry’s CylanceENDPOINTLater, Rich sits down with Marcelo Williams, Global Senior Director at Infineon Technologies, to discuss the fast-approaching era of software-defined vehicles (SDVs) and their impact on the automotive industry.But first, Rich, Ken, and I will recap Embedded World North America, highlighting standout sessions, hands-on workshops, and the winners of our Best-in-Show awards. If you missed it, we’ve got you covered!For more information, visit embeddedcomputing.com

Steven Woo, Rambus fellow and memory architect with ~30 years in high-performance DRAM, and Rob Oshana, Analog Devices SVP leading software and security, join to discuss HBM4 controller IP, memory bandwidth and capacity challenges, integration and signal integrity with doubled lanes, and how software and developer tools are reshaping hardware-software co-design.

Send us Fan MailOn this episode of Embedded Insiders, we’re joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization’s latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond.Register for the upcoming RISC-V Summit in Santa Clara, CA on October 22-23, 2024.Later, Rich chats with Ray Notarantonio, Senior Director at Infineon, to uncover the 'true' definition of a software-defined vehicle (SDV). They explore the future possibilities of SDVs, the timeline for their broader adoption, and the challenges still in the way.But first, Rich and Ken provide a sneak peek into what’s in store at the Embedded World North America conference and exhibition, happening October 8-10 in Austin, Texas. For just $30, attendees can participate in one of three hands-on workshops sponsored by Analog Devices, NXP Semiconductors, and STMicroelectronics—each designed to help you jumpstart your next application.Don’t wait! Check out the links below for more details and to register—spots are filling up fast!Embedded Development using Zephyr & Open Source ToolingFast-Track your IoT Development with NXP’s Wireless MicrocontrollersHands-On Training with Free Nucleo-H7S3L8 Dev BoardFor more information, visit embeddedcomputing.com

Send us Fan MailOn this episode of Embedded Insiders, Wayne Lyons, AMD’s Automotive Senior Director, provides an update on AMD’s automotive business, trends, and vision for the future. Wayne also dives into the company’s recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solution, like Subaru.Next, Rich and Vin are back with another Dev Talk discussing the importance of requirements-management tools, and why they are a “must-have,” with Neil Stroud, General Manager for Automotive and Semiconductor at Jama Software.But first, Rich and Ken discuss the upcoming embedded world North America conference and exhibition set for October 8-10 at the Austin Convention Center in Austin, Texas. Now, the call for papers has closed, but keep listening to hear how to prepare for the event, what to expect, and how to get the most out of your attendance.For more information about AMD's offerings, check out the links below:AMD Press Release: AMD Extends Leadership Adaptive SoC Portfolio with New Versal Series Gen 2 Devices Delivering End-to-End Acceleration for AI-Driven Embedded Systems  AMD Versal AI Edge Series Gen 2: Versal AI Edge Series Gen 2 (amd.com) AMD Automotive Solutions: Automotive Solutions (amd.com) For more information, visit embeddedcomputing.com

Send us Fan MailOn this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company’s recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy efficiency, and lower design and manufacturing costs.Next, Rich and Vin are back with another Dev Talk discussing the embedded developers’ approach to the testing process, specifically the pros and cons of waiting to test prototypes once they’re complete, and the testing tools every developer should have in their toolbox.But first, Rich, Ken, and I discuss the current state of electric vehicles and our curiosity about Intel's approach to the market.  For more information, visit embeddedcomputing.com

Send us Fan MailOn this episode of Embedded Insiders, we dive into the growing advancements in AI and HPC with Lou Ternullo, senior director of IP product marketing at Rambus. Lou highlights the evolving data center architectures and the increasing demands for high bandwidth, low latency, and robust performance. He also explains how Rambus is staying ahead of the curve with its recently launched PCI Express® (PCIe®) 7.0 IP portfolio. Next, Rich, Ken, and I discuss innovation in the memory market, focusing on how the push toward lower latency—driven by AI and edge processing—has led most companies in the industry to prioritize accessibility, speed, and reliability as key solutions.Finally, in our Engineering Heroes segment sponsored by Wind River, we’re highlighting Albert Manero and John Sparkman, co-founders of Limbitless Solutions, a University of Central Florida-based nonprofit. The two develop bionic prosthetic limbs custom-designed specifically to fit children with limb differences.For more information, visit embeddedcomputing.com

Send us Fan MailOn this episode of Embedded Insiders, Rich and Erik Wood, Senior Director of Product Security at Infineon Technologies, discuss security at the edge. Diving into the company’s wide variety of secure features, Infineon’s newest MCU line, the PSoC Edge, is a single solution highlighted for its "MCU-ness” and effort in making edge security simpler and cheaper. Next, in our Engineering Heroes segment sponsored by Wind River, we’re honoring Nandini Kappiah, a Senior Director of Software Engineering at Google, who worked alongside her team of 180 and contributed to developing California’s ShakeAlert earthquake early warning system. The system works to inform millions of Android device users all along the West Coast of the U.S.But first, here’s Rich and Ken discussing some of the most recent and significant acquisitions surrounding GaN-based power products.For more information, visit embeddedcomputing.com

Send us Fan MailOn this episode of Embedded Insiders, Senior Technology Editor, Ken, and Errol Leon, System Engineering & Marketing Manager of Robotics at Texas Instruments (TI) discuss the work of robotics in collaboration with humans and the role of motor control, board-to-board communication and sensor fusion in the future of robotics.But first, Rich and Ken recap a recent trip to Taipei for Computex 2024.For more information, visit embeddedcomputing.com

Matt Johnson, CEO of Silicon Labs with a rich background in IoT and semiconductors, shares insights into his journey from electrical engineer to leader of a billion-dollar company. He discusses the skills gap for new grads, emphasizing essential values and time management not covered in school. The conversation pivots to AI, where Matt argues it should be seen as a productivity amplifier for engineers amidst a talent shortage, rather than a threat to their jobs. He also shares exciting future product innovations aiming for seamless wireless connectivity.