

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Aug 6, 2019 • 10min
The #1 Lever You Can Pull to Grow Your Business Faster
How much should you charge for your products or services? When it comes to sales and marketing, setting your prices can be one of the biggest drivers for growth. Tune in to hear Eric Siu share his all time favorite pricing strategies and pricing models to help you master how to price a product and ensure that you are getting a fair rate. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 4, 2019 • 40min
GE Ep 2 [2013]: Moz CEO Rand Fishkin Reveals How He Built A Company That Did $21.9 Million In Revenue
Today’s guest is Moz CEO Rand Fishkin. Rand was kind enough to stop by to share his journey on powering through debt to build a profitable business and thoughts on company culture. We also cover the topic of inbound marketing, a topic that has been growing in interest over the last few years. Click here for transcript and key takeaways. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 3, 2019 • 34min
GE Ep 109 [2015]: How Brazil's Hotel Urbano Grew Into The Largest Travel Brand on Facebook (11M+ Fans!)
Hi everyone, today's interview is with João Ricardo, co-founder and CEO of Hotel Urbano, a company that lets travelers find and reserve accommodation and activities. It's the single largest travel brand on Facebook, and with well over $135 million in funding, it's one of the most heavily-funded startups in Brazil. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 2, 2019 • 36min
GE Ep 102 [2015]: How Ankur Nagpal Made 7 Figures Selling Facebook Quizzes & Grew Online Education Platform Fedora from 3 to 12,000 Teachers Quickly
Hi everyone, today we're taking to Ankur Nagpal, founder of Fedora. Fedora's an online tool that lets you create beautiful classes and schools, put them on your website or any url, and takes care of the file hosting for you. But before Fedora, he started a million dollar business in college just from creating Facebook quizzes. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 1, 2019 • 31min
GE Ep 271 [2019]: SEO Expert Kevin Indig Spills the Secret to Skyrocketing Your Google Ranking
Hey everyone! In today’s episode, I share the mic with Kevin Indig, the SEO Manager at Atlassian, which is responsible for a lot of great sites, apps and tools, including Trello. Tune in to hear Kevin spill the secrets to effectively optimize your blog posts, discuss growth strategies using various SEO tools, and share how he uses Google Features to reverse engineer what the user intent is. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Jul 31, 2019 • 11min
Hard Work Isn't the Key to Success
Are you working yourself to the bone to make a few dollars? Does hard work really pay off? Tune in to hear Eric Siu share the deep philosophy behind entrepreneur motivation and how to start a business without burning out. (Hint: The keys to success aren't all found in hard work, but in persistence.) Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Jul 30, 2019 • 8min
Fortnite World Cup $30M Prize Pool - Does It Make Business Sense!?!?
Have you ever wondered where businesses get the money to do these 30-million-dollar giveaways? And do giveaways even work? Tune in to hear Eric Siu share his thoughts on the $30M Fortnite tournament and the incredible branding buzz the game is generating with their marketing campaign. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Jul 28, 2019 • 10min
How Digital Marketing Will Change in 2020
What is next for digital marketing? Tune in to hear Eric Siu reveal powerful growth hacks for 2020. Not surprising, voice search, podcasting and artificial intelligence in ads are still on the rise, and developing a content marketing strategy that includes these marketing tactics is sure to help you build a powerful marketing plan in 2020. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Jul 27, 2019 • 30min
GE Ep 212 [2017]: How Melody McCloskey Built a Salon-Booking Empire that Did $1.6B in Transactions Last Year
Hey everyone, today I share the mic with Melody McCloskey, CEO of StyleSeat, the largest marketplace for beauty services. Tune it to hear Melody share how she encountered a problem in the marketplace and then set out to solve it, how someone with no background in tech built a booking company for stylists that earned $1.7 billion last year, how StyleSeat acquired 10K clients with essentially no marketing, and why she chose an equity-based model for her employees. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jul 26, 2019 • 50min
GE Ep 172 [2016]: How Bestselling Author Ramit Sethi Generated $5M in 6 Days
Hey everyone, in this episode, I share the mic with Ramit Sethi—personal finance genius, and creator of I Will Teach You to Be Rich and Growth Lab. Listen as we discuss the process behind his $5-million week, why if you want to become great at marketing you need to get off the Internet, how he grew his blog audience to 1M readers per month and turned it into a revenue-generating business, and why good information is nothing if you don’t deliver it to people in a way they want to receive it. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


