

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Aug 25, 2019 • 41min
GE Ep 113 [2015]: How Edgar Grew to $150K MRR in 13 Months Without a Freemium Model
Hey everyone, today we're talking with Laura Roeder, a social media strategist, speaker, and an entrepreneur who's been named one of the top 100 under 30 multiple times. Laura is the CEO of Edgar, a social media scheduling and marketing automation app that I love. We talk about the hole in the market that Edgar fills, how they achieved super-fast growth, and a social media strategy that helped one of Edgar's clients grow from 700 to 20,000 Twitter followers in six months. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 24, 2019 • 23min
Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users
Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service. Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter
or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Aug 22, 2019 • 9min
How to Get a 6 Figure Marketing Job
Do you want a raise? How does 6 figures sound? Tune in to hear Eric Siu share his favorite career advice to help you prepare for a senior-level marketing job. This includes being able to contribute out-of-the-box strategies plus knowing how to execute them. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 21, 2019 • 8min
How to Get a 5 Figure Marketing Job
Fresh out of college and about to start your marketing career path? Thinking about switching your career path to digital marketing? Tune in to hear Eric Siu share how you how to get a 5-figure marketing job straight out the gate! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 18, 2019 • 30min
GE Ep 160 [2016]: How Drip Club Used Influencer Marketing to Get 250,000 Instagram Followers and Grow the Business 1,000% in One Year
Hey everyone, today we have a very special show featuring three of my friends from high school: Andrew Tsai, Jonathan Hong, and Mike Zhang, co-founders of The Drip Club, a trusted online e-liquid and vape shop. Andrew is the VP of Sales, Mike is the CEO and Jonathan is the VP of Products. On today's show we'll be talking about how The Drip Club began as an online subscription service, similar to BirchBox, and evolved into a consumer products company, what they did to get to a quarter million Instagram followers without paid advertising (which they can't do), and how they scaled the effectiveness of working as a team with a divide-and-conquer strategy. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 17, 2019 • 26min
GE Ep 181 [2016]: How Bryce Welker Brings In $2M Annual Revenues & Over 200k Visits/Mo Through SEO
Hey everyone, in today’s episode I share the mic with Bryce Welker, a CPA and the founder of Crush Empire, a diverse network of lead generation and product review websites in numerous verticals. In this interview Bryce talks about his journey from quitting his job as an accountant to starting his own CPA exam website, how he went from bringing in $1K per month to $2M per year, the importance of hiring the right team that allowed Crush Empire to grow their revenue over 100% in the last 6 months, and how they acquire 95% of their customers. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 15, 2019 • 10min
What to Do When Your Agency Hits a Plateau
Have you've been working long hours and countless days on trying to scale your agency but nothing seems to be working? Tune in to hear Eric Siu share a few pointers on how to turn your plateaued agency into a scaling one through hiring, outsourcing and prioritizing. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 14, 2019 • 22min
27 Tips on How to Build a Company People Want to Work For
If you want to build a great company, it goes without saying that the types of employees you bring on to your team are one of the most critical levers you can pull to build culture and maximize your impact on growth. Tune in to hear Eric Siu share a compilation of some of the best hiring advice and interview tips to help you build the ultimate management style and help you hire for culture. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 8, 2019 • 10min
How to Set a Marketing Budget to Crush it in 2020
How much should you spend on marketing? Is it a percentage of revenue? The answer is surprisingly more simple than you might think: as much as possible. Tune in to hear Eric Siu share his favorite business growth strategy to help you plan your marketing budget. You’ll learn how much you should invest in marketing and how to create a marketing plan that is not based on a percent of your revenue, but with your long term growth in mind. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 7, 2019 • 11min
How SEO Will Change in 2020 (And You're Not Going to Like It)
The SEO rules that worked in 2019 will only get you so far... if you want to beat your competitors in 2020, these new tactics need to be on your radar. Tune in to hear Eric Siu let you know how you can dominate the future of marketing by playing smart by being prepared for what is changing in SEO. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu


