

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Nov 27, 2019 • 4min
Why 2020 is the Best Time to Start a Podcast
Are you thinking about starting a podcast? This might be the best time ever to do so. Tune in to hear Eric Siu share his thoughts around podcasting and how to promote your podcast at events. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 26, 2019 • 5min
How Long Does it Take to Be Successful in Business?
Are you thinking about taking the leap into starting your own business, but not sure if it will work out? Are you running a business and not seeing success yet? Tune in to hear Eric Siu share his business philosophy around how long you should expect until your business takes off. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 24, 2019 • 41min
Ahrefs’ CMO and Product Advisor Tim Soulo Proves That Content Marketing Sells
Hey everyone! In today’s episode, I share the mic with Tim Soulo, the CMO and Product Advisor for Ahrefs. Tune in to hear why Ahrefs depends on content marketing to sell its product, how they came to have more backlinks than their competitors and how this keyword ranking company does its SEO. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 23, 2019 • 36min
How The Price is Right Got Alex Banayan on Forbes’ 30 Under 30 List
Hey everyone! In today’s episode, I share the mic with Alex Banayan, the author of The Third Door. Tune in to find out how Alex got to be featured on Forbes’ 30 Under 30 list, to hear the life-changing advice given by the President of Microsoft and to learn how a public speaker can make up to $100,000 per event. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 22, 2019 • 14min
How This $100M Company Does Marketing
Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Asana. Tune in to hear Eric Siu shares his insight into Asana's website to look deep at one of the best marketing campaign strategies around as well as use Asana's content marketing strategy to provide a marketing plan example for those of you listening at home. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 20, 2019 • 5min
Why Data is the Future of SEO
In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart. Tune in to hear Eric Siu share how to grow website traffic in 2020 and plus new SEO strategies for using data to dominate and more! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 17, 2019 • 29min
How Former Apple Employee Guy Kawasaki Passed the ‘Steve Jobs’ Test and Later Became Chief Evangelist of Canva
Hey, everyone! Today I share the mic with Guy Kawasaki, author of Wise Guy: Lessons from a Life and the Chief Evangelist for Canva. Tune in to hear how Guy passed the "Steve Job test” (and what that is), what the difference between evangelism and sales is, and why building a brand might not be the right focus. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Nov 16, 2019 • 37min
The Alter-Ego Effect Author Todd Herman on What Corporate Leaders and Professional Athletes Have in Common
Hey everyone! In today’s episode, I share the mic with Todd Herman, author of The Alter-Ego Effect. Tune in to hear how Todd built his career by helping athletes improve their performance, how he’s now helping corporate leaders in much the same way, and why developing an alter ego can help you level up your business and career. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 14, 2019 • 9min
How to Create Ads that Convert More Sales
Looking for the latest advertising strategies? The best tricks to optimize your campaigns for converting more sales is to improve your copywriting. Tune in to hear Eric Siu go over how to get inspiration from other campaigns for the best results in your 2020 Google Ads campaigns. Follow these strategies and you'll be ahead of the competition. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Nov 13, 2019 • 5min
The Best Marketing Careers for 2020
Are you ready to start your digital marketing career and wondering which specialty to focus in? How do you set yourself up to find a great job in 2020? Tune in to hear Eric Siu share his favorite jobs in marketing for 2020, the different marketing specialties out there plus let you in on how to get a good salary! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu


