

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Dec 16, 2019 • 19min
How This $55M Company Continues to Grow After 8 Years
Hey everyone! Today, I share the mic with Sydney Sloane, the CMO at SalesLoft. SalesLoft is a sales engagement platform. Tune in to hear the factors that have contributed to SalesLoft's speedy growth, how to make sure you're recruiting the right people at the right time and how the $55M company structures their pricing model. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Dec 15, 2019 • 27min
How Sam Parr Went From Owning Hot Dog Stands to Becoming the CEO of an 8-Figure Company
Hey, Everyone! Today, I share the mic with Sam Parr, the CEO of The Hustle, a daily email newsletter with tech and business news. Tune in to hear Sam discuss why how he went from owning a hot dog stand chain to becoming the CEO of an 8-figure company, how The Hustle newsletter got to ~1.5 million subscribers, and how his successful conference, Hustle Con, has never lost money. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Dec 13, 2019 • 8min
Alternative Ways to Fund Your Business FAST
Do you want to accelerate your business growth with investors? Tune in to hear Eric Siu share his discoveries around investment and funding for businesses that you might not have explored. Some of the traditional startup funding methods like VC and Angel investment might not be the best course for your business, but these methods might provide a new unique way to get capital. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Dec 10, 2019 • 9min
How ZipRecruiter Does Marketing (They Have 7M Active Monthly Users!)
Excited look inside one of the best marketing campaign examples out there? This week, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for ZipRecruiter. Tune in to hear Eric Siu share his insight into ZipRecruiter's website to look deep at one of the best marketing campaign strategies around. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Dec 8, 2019 • 27min
CEO Tim Ash on How SiteTuners Stays Relevant in the Current State of Digital Marketing
Hey everyone! In today’s episode, I share the mic with Tim Ash, the CEO of SiteTuners, a strategic conversion rate optimization agency. Tune in to hear why testing doesn’t matter if you’re not personalizing your website, what you must do to prevent your website from failing, and why he believes the system is too corrupt right now for entrepreneurism to be unleashed. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Dec 7, 2019 • 27min
How CEO of Instapage Tyson Quick Turned a Problem into a 9-Figure Profit
Hey everyone! In today’s episode, I share the mic with Tyson Quick, the CEO of Instapage, which turns your ad clicks into conversions by providing an end-to-end solution for optimizing post click experiences at scale. Tune in to hear Tyson discuss how Instapage was founded based off a common problem they faced, how the company figured out how to improve ad conversion rates and why serving to a larger market might benefit your company. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Dec 6, 2019 • 9min
How to Get the Most Out of Social Networking Events
Are you looking for ways to expand your network without coming off as being sleazy? Tune in to hear Eric Siu share his favorite strategies on how to make the most out of your next in-person business mixer. Whether you are visiting a conference in-person or hosting your own event, these tactics will help you build better relationships and get more deals. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Dec 4, 2019 • 8min
Netflix: How the Streaming Giant Continues to Grow 35% YoY
Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world: Netflix. Tune in to hear Eric Siu share his insight into Netflix's website to look deep at one of the best marketing campaign strategies around plus how you can apply their marketing strategy to your own. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Dec 1, 2019 • 17min
Head of Marketing Liam Boogar-Azoulay Reveals How MadKudu Grows 3X EVERY Year
Hey everyone! Today, I share the mic with Liam Boogar-Azoulay, the Head of Marketing at MadKudu, a service that helps companies grow sales by consistently generating relevant conversations with qualified leads. Tune in to hear Liam discuss how MadKudu uses the past to predict the future, how the business’ success triples each year and how they keep improving upon their business model. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Nov 30, 2019 • 19min
Happeo Co-Founder on How to Increase Efficiency and Achieve Success
Hey everyone! In today’s episode, I share the mic with Perttu Ojansuu, the CEO and Co-Founder of Happeo, the best Google-partnered social intranet for G Suite users. Tune in to hear Perttu suggest whether or not to focus on a niche when starting out, what type of agencies startup businesses should aim for, and his key to success (which wasn’t linear). Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Connect With Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter


