Leveling Up with Eric Siu

The routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important discussion! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:35] What the funding and acquisition landscape looks like right now. [02:09] The work that had to go into crowdfunding and the platform that was used.  [02:35] Promotion across platforms and audience — making use of your resources. [03:14] Things have changed; you can find money and get funded from anywhere!  [03:48] It is worth considering all the options for financing to find the right one.  Resources From The Interview:     Leveling Up   ClickFlow  TechCrunch  CrowdEngine  StartEngine  Angels and Entrepreneurs     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Today we're going to discuss the big fight scheduled for February 2020 between Floyd Mayweather and Logan Paul.

In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned to find out how it all turns out in the coming months! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] Combining Facebook ads and King Sumo giveaways! [01:01] The contest we have been running across different platforms and channels. [02:08] The logic around email information and conversion. [03:03] Possible evolutions of this sales funnel and what the future months will look like.  [04:02] How the premise of the book ties in with the strategies discussed here! [04:56] Thinking about the future and the best marketing for younger generations.   Resources From The Interview:     Leveling Up   KingSumo  Fortnite League of Legends Russell Brunson    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models.  TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Charli D’Amelio and how many followers she has. [00:49] Almost anybody can get huge on social media these days. [01:14] The ability to move from one platform to another; knowing when to diversify. [02:01] Diversifying as far as making different kinds of content too. [02:11] Working with agencies and knowing when and how to monetize. [03:03] How Charli is leveraging code, capital, labor, and media. [03:20] Hiring a good team. [03:47] Figuring out how best to serve your audience. [04:05] Selling more than just merchandise to the audience you have built.   Resources From The Interview:   Gary V Logan Paul Naval Ravikant Charli D’Amelio   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The current political and economic climate and why this influenced Eric's strategy.  [01:20] What might happen in the coming months with different commodities. [02:01] The case for bitcoin — the strongest cryptocurrency. [02:30] Looking back at the highs and lows of bitcoin over the last decade.  [03:35] A few of the high profile backers of bitcoin currently. [04:03] Practicality and utility; the argument for bitcoin's strengths. [04:57] Some food for thought around cryptocurrency and bitcoin.    Resources From The Interview:     Leveling Up   Michael Saylor Square Jack Dorsey Chase PayPal CitiBank Blackrock    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to Hootsuite’s social media trends report. [01:09] Which platforms investors are most excited about. [01:40] How Eric’s usage of the different platforms compares to the findings. [03:19] Using WhatsApp groups for marketing. [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. [05:16] Rankings for social platforms that are effective for reaching business goals. [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From The Interview:   Hootsuite   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] MrBeast's sizable following and outlandish video content! [01:01] How trust can disarm defense mechanisms in people. [02:55] Taking a lesson from Gary V and boxing strategy! [03:10] Making sure of your offer, and how you package it.  [03:42] Getting more customers and conversions through trust.   Resources From The Interview:     Leveling Up   MrBeast Gary V   Jab, Jab, Jab, Right Hook      Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Who is MrBeast and what does he do on his YouTube channel? [01:20] Demonetization of MrBeast's channel and what this means for his revenue. [01:40] Looking at the lead that MrBeast took from Jeff Bezos and Amazon. [02:26] The power of reinvesting for growth — how Amazon grew to their current size! [04:00] MrBeast's reinvestment strategy with his content channels.  [05:10] Delaying and compounding — avoiding taxation on profits. [05:52] Taking care of yourself first and then aiming for massive growth.   Resources From The Interview:     Leveling Up   MrBeast Jeff Bezos Whole Foods  PillPack Zappos Twitch Blue Origin  Patriots Bill Belichick  Warren Buffett    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.