Leveling Up with Eric Siu

Today on Leveling Up Daily, we get to look at stocks and some examples of good options to buy and hold. We hear about Eric's thoughts on a number of popular companies as well as why certain fields are worth considering. Eric explains why investing in stocks is not for a quick buck and the minimum period he is looking at is five years. Tune in to hear about Tesla, Amazon, Shopify, Teladoc and much more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] How Eric's ideas around stocks have evolved over time. [02:31] Why Tesla is a popular choice for so many investors. [04:42] The message that we can take from Peloton's monthly churn rate. [07:31] What the dominance of Amazon teaches us about investing in Shopify.  [08:01] Eric's trust in Amazon and gold stocks.  [08:53] The positive impacts of Zoom's functionality and popularity. [09:14] The rise of telemedicine and why Eric believes in Teladoc. [09:40] Twilio, internet infrastructure, and recurring revenue. [10:21] Looking at Square, from the reliable founding powers of Jack Dorsey.  [11:36] CRISPR and the future of the gene editing field! [12:02] The availability of genetic information through Invitae. [13:29] Buy and hold strategies for crypto and specifically Bitcoin. Resources From The Interview:     Leveling Up   Warren Buffett Charlie Munger  Tesla Robinhood Elon Musk SpaceX SolarCity Peloton LuluLemon Beyonce Shopify  Jeff Bezos  Zoom Eric Huang  Glassdoor  Teladoc  Twilio Square Jack Dorsey  Peter Diamandis Invitae Berkshire Hathaway   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Welcome back to Leveling Up Daily! Today Eric talks about how his other podcast, Marketing School, which he co-hosts with Neil Patel, will bring in more than $5 million annually! Listeners can expect a breakdown of the revenue streams, the adjustments that have been made over the past four years, and also some reminders of the time it takes to get to this point. At the end of the day, podcasting remains a potentially lucrative use of your time, so give this episode a listen to learn more! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to the Marketing School Podcast that Eric hosts with Neil Patel. [01:22] The revenue breakdown from Marketing School! [02:22] The membership program that Eric and Neil are currently rolling out. [03:01] The payment tiers that are currently offered for the community.  [04:14] It takes time to build a foundation that you can cash in on. Resources From The Interview:     Leveling Up   Marketing School Podcast Neil Patel Dreamhost    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

How to REALLY Determine How Many Unique Podcast Listeners You Have Knowing the numbers about how of your downloads are listeners can help you get a more accurate figure about how well your subscription model will do. Tune in to learn how to get better analytics and some figures around how many listeners you can expect to convert.   TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Podcast analytics using Spotify, Apple, Chartable, and Slack. [01:24] Standards set by the IAB about what counts as a download. [03:11] Only around 25% of your downloads are listeners. [03:26] The percentage of unique listeners that convert to subscriptions. [04:26] The importance of knowing the numbers for attempting a subscription model. Resources From The Interview:   Chartable Slack IAB Marketing School Pro Supercast   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

The Rise of Subscription Memberships – OnlyFans, Substack, Patreon, and More If you are a content creator of any kind, you can make an amazing living through your audience, and there are platforms out there that will help you build one. In this episode, we cover some of the main platforms that allow creators to reach their audiences and some metrics that will show you what percentage of your audience you can expect to convert into dollars. Tune in today. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] The different services and users of OnlyFans, Substack, and Patreon. [01:18] Examples of other platforms using a subscription model. [01:34] Percentages of listeners that convert to memberships. [02:14] What to offer in a membership and how much money can be made. [04:10] Other ways to leverage an audience you have built. [04:24] Going solo after leveraging platforms you have to give a cut to. Resources From The Interview:   OnlyFans Substack Patreon TechCrunch The Verge Memberful MemberPress Supercast Farnam Street Sam Harris   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Your Business Will Fail If You Don’t Choose This Correctly   Today we are going to talk about why your business model matters a lot. Different business  models exist and some require a lot more resources compared to the revenue they generate  than others. Tune in today and learn about which business models offer exponential growth, and  how to switch to a better model once you see a ceiling in the last.   TIME-STAMPED SHOW NOTES:   [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling  Up Podcast!   [00:26] Examples of different business models; retainers, time for dollars, and more.  [01:02] Eric’s plan for how to change Single Grain’s model after he took over. [01:44] Business models that help you make money in your sleep.  [02:31] Why the agency model using a retainer is a bad idea.  [03:05] Scaling up into ever more exponential sources of cash.  [04:18] The importance of having a lucrative business model.   Resources From The Interview:   Naval Ravikant Andrew Wilkinson Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in  the comments below.   Did you enjoy this episode? If so, please leave a short review here  Subscribe to Leveling Up on iTunes  Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere  Single Grain  Eric Siu on Twitter 

Sports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey as a founder and what it was like building FanDuel. He gives us insights into fundraising, how they managed to do a pivot from their previous platform, Hubdub, and got funders to stay. We then move onto Flick, learning more about how it works and why there was an impetus to start it. A key piece of success in the space are communities and how sticky they are. Nigel sheds light on some of the difficulties that come with online communities and the importance of creating spaces where people want to hang out. Having founded several companies now, Nigel shares why the only advice applicable to every single startup is to deeply understand the customer and their needs. We wrap the conversation up with hearing about managing growth, why Peloton has been the best tool Nigel has added to his life in the last year, and where you can go if you want to learn more about sports cards and betting. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:09] Nigel’s background and how it led him to work in sports and sports betting. [02:00] Hear about some of the hurdles that came with starting FanDuel. [03:40] Dealing with the stress of being a founder; how Nigel has navigated his way through. [05:48] Why Nigel feels it is increasingly hard to build solid small businesses. [06:45] What FanDuel was like when they were at Series A funding. [07:45] How Nigel convinced funders that it was necessary to make a pivot, leading to FanDuel. [09:12] The value of spending time with other entrepreneurs and the lessons you will learn. [10:15] Hear about Flick, its business model, and how they make money. [11:25] Flick’s numbers, including users, and how the company measures performance. [12:25] Insights into online communities; challenges, influencing experience, and retention. [15:30] There is no silver bullet for what it takes to make a startup successful. [15:37] The only universal piece of startup advice: Be obsessed with your customer! [16:53] Flick’s customer development framework and the blended approach they take. [18:50] How fundraising for Flick differed from FanDuel. [20:21] What drew Nigel to start StarStock, a marketplace for sports cards buyers and sellers. [22:07] Why Nigel doesn’t have a grand vision and just focuses on working with people he likes. [23:10] Hear why Nigel decided to leave FanDuel and the move to sell the company. [24:15] The staff challenges that come with hypergrowth; what Nigel has learned along the way. [27:23] Resources if you want to learn more about sports cards and sports betting. [29:19] How Peloton has exceeded Nigel’s already high expectations. [29:58] Hear some of Nigel’s must read business books.   Resources From The Interview:   Nigel Eccles on LinkedIn Nigel Eccles on Twitter Flick FanDuel Tony Hsieh Crunchbase Ev Williams Lesley Eccles on Twitter Relish Andreessen Horowitz LeBron James StarStock Ooni Flutter Entertainment Y Combinator Seedcamp ‎Heros For Sale Podcast ‎Stacking Slabs ‎House of Jordans Discord Peloton The Queen's Gambit Must-read book: Zero to One, The Lean Startup, What You Do Is Who You Are   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more!   TIME-STAMPED SHOW NOTES:   [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:40] Some big YouTubers and the techniques they use to attract followers. [01:21] For MrBeast, the most important thing is daily ideation. [02:45] Airrack says that the title and the thumbnail are more important than the video. [03:25] The types of metrics that large YouTubers look for.   Resources From The Interview:   MrBeast Airrack Dan Bilzerian Ogilvy   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

If you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to make per year! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Substack which allows people to make money from paid newsletters. [00:25] Four forms of leverage, and the value that your audience has. [01:50] Building an audience and how to leverage it once you have one. [02:41] How the Leveling Up and Marketing School communities works and how they make money. [03:25] The snowballing effects of providing consistent value to a community. [04:09] Different platforms for leveraging an audience beyond newsletters.   Resources From The Interview:   Hunter Walk Naval Ravikant Charli D’Amelio   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter  

The route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this great resource! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:33] What is a peer group and what are the different forms they take? [01:04] Events, activities and networking — characteristics of different groups. [01:50] What to do when starting out and getting going in a mastermind. [02:41] Prerequisites for joining groups and the different options available.  [03:19] Having fun and relaxing while sharing and networking. Resources From The Interview:     Leveling Up   YPO Entrepreneurs' Organization  Burger King  Jayson Gaignard Vistage  Tiger 21     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Eric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year we have all had in 2020, Eric found that when it came down it, it did not make so much sense. Tune to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The plan that Eric had to move to Puerto Rico at the beginning of November 2020. [01:01] The situation regarding taxation in Puerto Rico right now. [01:29] Safety and lifestyle on the island — attractions to living there. [01:51] The factors that made Eric rethink the decision and ultimately back out.  [03:00] Hurricanes and a lack of infrastructure in Puerto Rico. [03:56] Recommendations for keeping options open for destinations like Puerto Rico. [04:29] Further resources to check out while exploring your options.    Resources From The Interview:     Leveling Up   Ramit Sethi Money Dials Sovereign Man   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter