

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Oct 17, 2023 • 45min
The Habits That Fuel Elite Performance Featuring Rebecca Rusch
We often talk about high performance in terms of winning, having more money, and experiencing success, but that leaves out a big piece of the puzzle. Eleanor's guest this week is the perfect example of how high performance is about more than just what you achieve. Rebecca Rusch is an American ultra-endurance professional athlete, seven-time world champion, author, entrepreneur, speaker, and Emmy award winner. Her career has spanned a bunch of different adventure sports, and she's here this week to walk you through the habits of high performance. Tune in today to discover how, whether you're a CEO, mom, or athlete, taking care of your body is the key to unlocking your mind, creativity, and longevity. Rebecca is sharing the habits that fuel elite performance, why play and community are crucial when it comes to your health protocol, and how the mind, body, and spirit are connected to each other. Get full show notes and more information here: https://safimedia.co/ai17

Oct 3, 2023 • 21min
7 Money Beliefs from My Top Earning Clients
Having a really solid money mindset is critical when it comes to scaling your business. Eleanor has seen a few common money beliefs among her highest-earning clients, and she's sharing them with you on this episode. Listen in to discover the importance of harnessing the right money mindset and the consequences of not being aware of your money beliefs. Eleanor is walking you through seven money beliefs from the women entrepreneurs she's personally worked with who have generated the fastest revenue growth, biggest profitability, and made swings not only in business revenue but in their personal financial wellbeing too. Get full show notes and more information here: https://safimedia.co/ai16

Sep 19, 2023 • 1h 2min
Scaling Secrets Featuring Caitlin MacGregor
What skill is non-negotiable when it comes to growing revenue and building a company that lasts? As a CEO, you know that it takes pretty much everything you've got. However, the entrepreneurs with the most staying power know that there is one skill that is irreplaceable, and that's the ability to sell. This week's episode is a masterclass anchored in one CEO's experience of scaling sales in a sustainable way. Caitlin MacGregor is the CEO and co-founder of Plum: a talent assessment provider that has revolutionized how companies hire, grow, and retain talent with the power of psychometric data. She's here to discuss the importance of product market fit, and how it's the secret to making sales effortless. Get full show notes and more information here: https://safimedia.co/ai15

Sep 5, 2023 • 28min
How To Build Power
In a world where ambitious women feel like they're drowning every single day in all the things they could and should be doing professionally, layered with the additional burden of chores and childcare that typically falls on them, time stress is not just a mindset issue. It's real. And it's leading to a power leakage in your life. Listen in this week to discover how to rewrite your story on power, and one habit that will stop overwhelm from running your life. You'll hear why you might be reflexively downgrading your goals in response to stress, how to upgrade your power instead, and what becomes possible when you build the necessary muscles that fuel true power. Get full show notes and more information here: https://safimedia.co/ai14

Aug 22, 2023 • 44min
The Gender Biases that Devalue Women's Innovation Featuring Katrine Marçal
If you're a woman creator or entrepreneur, you've likely faced the universal experience among women of having your ideas ignored, brushed off as a natural creative project, or generally having people diminish the gravity of what you have to offer. It's time to explore the gender biases that devalue women's innovations, and why women are excluded, underpaid, undervalued, and undercited when it comes to technical innovations. Financial journalist and best-selling author on women and innovation, Katrine Marçal discusses the core themes exposed in her book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men. Katrine paints a devastating picture of how women's ideas and contributions have been ignored to the detriment of our planet, why failing to recognize the gender lens has created catastrophic consequences, and how women can begin recognizing and releasing their full human potential within. Get full show notes and more information here: https://safimedia.co/ai13

Aug 1, 2023 • 47min
The Psychology Behind Making People Care About Your Social Mission Featuring Andrea Feigl
If your business is anchored in driving social change like ours is at Safi Media, you'll resonate with the challenge that exists around using your business as a container to drive systemic change in the world. Eleanor's guest this week is a powerful example of a woman entrepreneur who is using the vessel of entrepreneurship to right a global wrong, specifically, the wrong that is chronic disease. Dr. Andrea Feigl, PhD MPH, is the founder and CEO of the Health Finance Institute, a former researcher at Harvard Chan School of Public Health, and a former health economist with the Organization for Economic Cooperation and Development. Her work is all about solving some of the thorniest issues that continue to plague the world, and she's here this week to share how she's using her business to make a difference in the international development space. Get full show notes and more information here: https://safimedia.co/ai12

Jul 18, 2023 • 47min
The Price Women Pay To Be Good Featuring Elise Loehnen
Modern feminists talk a lot about "the patriarchy," but what is it really? Where did it come from? How is internalized patriarchy showing up in and impacting modern women? And what's the true cost of women being on our best behavior in the name of enduring and thriving in a structure not meant for us? Eleanor is discussing this with writer, editor, and podcast host, Elise Loehnen. Among many accolades, Elise is the author of instant New York Times bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. Elise is sharing her thoughts on the policing women perpetuate onto themselves and other women, the price women pay to be good in our society, and how the more we discover who we are, the more women can be unleashed and unfurled in the world. Get full show notes and more information here: https://safimedia.co/ai11

Jul 4, 2023 • 58min
The Dark Side of Business Featuring Jenny Radcliffe
Jenny Radcliffe is a world-renowned social engineer, a.k.a people hacker. She's well-known in the cybersecurity community globally, and has been called a mind reader, human lie detector, and even likened to a Jedi knight. She joins Eleanor this week to discuss the dark side of business. Hear what Jenny's expertise in social engineering entails, and how she uses her skills to help her clients who range from global corporations and law enforcement organizations to poker players and politicians. She shares fascinating insights on how we can keep ourselves secure online, her tips for remaining calm under pressure, and how to detect when we're in the presence of a liar. Get full show notes and more information here: https://safimedia.co/ai10

Jun 20, 2023 • 45min
The Science of Getting Unstuck & Pursuing Big Goals Featuring Britt Frank
Have you ever been in a situation where you know exactly what you have to do, and yet, you're not doing it? The reality is that none of us live in a world where we constantly feel confident in our ability to mobilize our dreams. However, we are experts at beating ourselves up when we get stuck in pursuit of big goals. Britt Frank is a clinician, educator, and trauma specialist. She speaks and writes widely about emotional wellness and healing, and her book, The Science of Stuck, has been named a must-read. In this conversation, Britt is providing super practical ways to get through your stuckness. She's offering her insights on what we can do on our collective quest against stuckness, and how to become someone who does hard better, rather than wishing it was easy. Get full show notes and more information here: https://safimedia.co/ai9

Jun 6, 2023 • 16min
Act With Urgency
Urgency and immediacy are critical in an entrepreneurial business. Learning how to balance long-term slow growth initiatives with what you can do today to drive the business forward is an essential skill all entrepreneurial CEOs and intrepreneurs need, and this is the power of GSD: Getting Shit Done. Eleanor shows you why mastering the art of GSD is a key skill to develop as an entrepreneur and leader. You'll hear what often stands in the way of bringing urgency to your work, and her top tips for staying laser focused on how you can drive your business forward right now. Get full show notes and more information here: https://safimedia.co/ai8


