No Hacks: Web Strategy for the AI Age
Slobodan "Sani" Manić
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
Episodes
Mentioned books
Oct 4, 2022 • 32min
72: Why You Need Developers in CRO With Sandeep Shah
Sandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills required, the differences between CRO and production developers and how to integrate experimentation into product development.Links in the episode:https://www.linkedin.com/in/sandeepshah89/https://www.webtrends-optimize.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Sep 27, 2022 • 55min
71: How To Do Market Research With Jeremy Epperson
Jeremy Epperson is the Chief Growth Officer at ConversionAdvocates. He’s a 15 year CRO veteran and a renowned speaker. In this episode, we talked about how to do a proper market research, the common research mistakes and how does this help with the customer journey.Links in the episode:https://www.linkedin.com/in/jeremyeppersonhttps://www.nohacksmarketing.com/podcast/051-optimizing-the-customer-journey-with-jeremy-epperson/https://conversionadvocates.comIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Sep 20, 2022 • 23min
70: Building Websites That Convert With Annie Maguire
Annie Maguire is a Conversion Copywriter, who has worked with Fortune 500 companies such as Loreal, UnderArmour, Guinness and more. In this episode, we talked about how to develop a website user experience that generates leads.Links in the episode:https://learn.anniemaguire.com/how-to-build-websites-that-converthttps://www.linkedin.com/in/maguireannie/https://www.nohacksmarketing.com/podcast/039-creating-landing-pages-that-convert-with-annie-maguire/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Sep 6, 2022 • 23min
69: 4 Google Analytics Alternatives if You're Not a GA4 Fan
Sometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused.Links in this episode:PlausibleMatomoFathomMouseflowEverything You Need to Know about GA4 with Julian JuenemannDon’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Aug 30, 2022 • 25min
68: Google's Helpful Content and End of Third-party Cookie Delay
In this episode, we did a recap of the latest marketing news that happened over the summer. We covered:Google delays the end of third-party cookies againHelpful Content Update Optimization vs maximizationPlus we share some exciting news about the podcast!If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Jul 6, 2022 • 50min
67: What's Wrong with Everything with Craig Sullivan
This week we are talking to the website optimization legend - Craig Sullivan. Learn about experience plumbing, why decades of designing and building websites were not enough to avoid making the same stupid mistakes over and over, and how to make sure your website is something you can be proud of.Links in the episode:Craig Sullivan's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Jun 22, 2022 • 27min
66: Carbon Neutral Websites with Marcus Tandler and Katharina Meraner (Ryte)
This week we have Marcus Tandler and Katharina Meraner from Ryte joining the podcast. We talked about Ryte - The #1 Platform for Website User Experience, carbon neutral websites, and what you can do TODAY to minimize the impact internet has on the environment.Links in the episode:Ryte's Carbon Neutral ProgramMarcus Tandler's LinkedInKatharina Meraner's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Jun 14, 2022 • 31min
65: Growth Loops with Ognjen Boskovic
Ognjen Bošković is growth lead at CXL, located in Belgrade, Serbia. As No Hacks Marketing guest Juliana Jackson said it - "Ognjen is one of the very few who understand growth marketing."Links in the episode:CXL Growth Notes newsletterOgnjen's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
Jun 9, 2022 • 39min
64: The Marketing Attribution Fantasy with Juan Mendoza
Juan Mendoza, Senior Customer Strategist at The Lumery, tackles the intricacies of marketing attribution in a billion-dollar industry. He highlights the ongoing mystery of measuring marketing effectiveness and the complexity of brand marketing, using McDonald's campaigns as a case study. The conversation also dives into Web3 technologies and their potential for decentralization, along with the ethical implications in digital marketing, integrating theological insights to inform consumer behavior strategies. It's a fascinating blend of data, creativity, and future trends!
May 31, 2022 • 33min
63: How To Get Your Optimization Efforts Better With Ben Labay
Ben Labay is the managing director at Speero by CXL. In this episode, we talked about how to get your optimization efforts better. Ben also shares Speero’s Experimentation Program Maturity Audit and the four pillars of their experimentation program.Links in the episode:https://www.linkedin.com/in/benlabay/https://speero.com/experimentation-program-maturity-auditIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
