

No Hacks: Web Strategy for the AI Age
Slobodan "Sani" Manić
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
Episodes
Mentioned books

Mar 15, 2023 • 41min
82: UA to GA4 Migrations with Julius Fedorovicius (Analytics Mania)
The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW.In this episode, you’ll hear all you need to know about migrating from UA to GA4 from the expert: Julius Fedorovicius - founder of analyticsmania.com, Google Tag Manager, and Google Analytics enthusiast.Analytics ManiaJulius on LinkedInNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Mar 8, 2023 • 34min
81: CRO to UXO with Ihor Sokolov
Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.Conversion Rate StoreIhor on LinkedInNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Mar 1, 2023 • 30min
80: Customer Value Optimization with Valentin Radu
In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than our guest - Valentin Radu, CEO of Omniconvert.Valentin's LinkedInOmniconvertIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Feb 19, 2023 • 38min
79: Love, Hate, and UX with Helen and Simon
We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon Clark, head of CRO and UX at Evolved Search.Tune in to learn about page teardowns, copy testing, copying your competitors, and more!Helen's LinkedInSimon's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Dec 2, 2022 • 32min
78: How to Prioritize the Right SEO Efforts With Maeva Cifuentes
Maeva Cifuentes is the CEO of Flying Cat, an SEO-driven content marketing agency for B2B SaaS companies specializing in martech, salestech and HR tech. In this episode, we’ll talk about how to invest your budget wisely for 2023. SEO as we know is a complicated channel. It’s hard to know where to best place your resources. Maeva shares her framework to help prioritize the right SEO efforts and ignore the rest.Links in the episode:Maeva Cifuentes LinkedInFlyingcat MarketingSEO RoundtableEp 40 The ROI of SEO Driven ContentIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Nov 8, 2022 • 26min
77: Content at Scale With Nick Jordan
Nick Jordan is the CEO and founder of ContentDistribution, a remote-based content-focused agency. In this episode, we talked about great content - the difference between an empty template and a thriving website. Nick also explained why he thinks everything you know about SEO is a lie.Links in the episode:Workello Content DistributionClusterAISopska salad recipeIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Nov 2, 2022 • 37min
76: Do This Instead of Random Testing With Andra Baragan
Andra Baragan, conversion rate optimization specialist and founder of Ontrack Digital CRO agency. In this episode, we talk about optimizing your optimization efforts. Is random testing better than no testing? Andra shared what you should be doing instead.Links in the episode:Andra Baragan Linkedin Ontrack AgencyThink Like a CRO ProHeuristic analysis video If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Oct 27, 2022 • 28min
75: Personalisation Isn’t Dead With Kate Cook and Darshana Patel
Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood. About Lumery:The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology. That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation. Links in the episode:Darshana Patel LinkedInKate Cook LinkedInThe LumeryPersonalisation isn't dead If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Oct 19, 2022 • 50min
74: E-commerce Sales Models With Pancho Mendiola
Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales models in B2B, B2C and subscriptions. Links in the episode:https://www.linkedin.com/in/pancho-mendiola-42b790150/https://www.panchomendiola.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Oct 13, 2022 • 40min
73: Everything You Need To Know About Website Migrations With Steve Wiideman
Steve Wiideman is an SEO veteran since 1998 and the president of Wiideman Consulting Group. In this episode, we talked about website migrations Everything you need to know and what you need to do before, during, and after a website migration. Links in the episode:https://www.linkedin.com/in/seoexpert/https://www.wiideman.com/Website Upgrade ChecklistIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.


