The New Generation Entrepreneur Podcast

While there are many positives to owning a course-based business, it's far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It's nothing like that, and it's not easy. With that being said, on this episode, I'm sharing the need-to-know truths about a course-based business that I've discovered after 8 years in the industry and building a multi-million dollar business. If you're a digital course creator or are interested in building a course-based business, then listen in and discover 5 truths (both good and bad) about building a course-based business, the biggest problem in the space affecting entrepreneurs right now, why being the best at what you do doesn't mean you'll make more sales, and what REALLY sells. [FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today's guest, voice actress and business owner Jennifer Hale is the perfect example. Just a few months ago, she went through a pretty big ordeal with a "hater" online about something that wasn't even true (and because of an NDA… she couldn't say a word about it on social). It hit the range of millions and millions of people, it's one of the worst cases of hate I've seen a student go through, and yet it didn't shake her or steal her power. Though it did affect her… and we'll talk about it during this episode. Listen in and discover the best way to react to "haters" and maintain your personal power, one of the easiest ways to recognize when you're losing personal power, how to combine empathy and kindness while standing your ground, and the "divine spark" you share when you're working in the highest and best part of yourself. Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Your messaging, first and foremost, should be profitable. While it's great to be clear and communicate exactly what you're selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren't reaching out to work with you before you pitch, then don't miss this episode. I'm sharing my three favorite sales techniques in messaging so you can bring in more sales with ease. Clarity, strong communication, and deep connection also come along with these techniques and I'll share more about how in the episode! Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we're trying things we never did before. If you had told 2021 Brandon all this would happen, I can't say I would have believed you! But it left me with a lot of powerful lessons I learned in 2022 that have made me so much stronger. In honor of the new year, I wanted to review 2022 by bringing you my top 8 business lessons learned through it all. Tune in and learn 8 powerful business lessons I learned, why we're shifting in my business and how I knew it was time, how to move from a mindset of "go-go" and "more-more" to peace with where you are, and the best way to gain momentum in business. Each of these lessons is a huge blessing and has given me so much more personal power. I can't wait to hear your thoughts on this episode and the lessons you've learned this past year! Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Over the past four years, we've focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we've spent over $1.1 million on ads, scaled quickly, and learned tons of valuable lessons along the way. This episode is dedicated to breaking down what lessons we learned and how you can accelerate your growth with ads, too. Listen in and discover how we 10x'ed our ad effectiveness from 2019 to now, why I don't love surveys and how I pull information instead, how to bring in the most qualified leads you've ever had, and my favorite ways to shift perspective in your ad copy. Over the years, our ads have gotten significantly more effective and it's because of the methods, processes, and messaging I share in this podcast episode. Ready for better ads in your business? Let's get started! Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

There are a few elements of building your online business that I don't typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He's helped superstar entrepreneurs like Amy Porterfield, Jill Stanton, and Carrie Green, and he's sharing storytelling secrets with me (and you!) in this episode. Tune in and join me and Colin Boyd as we talk about how to tell stories that actually sell, the #1 problem when it comes to telling "your" story, secrets to aligning your story with your offer, strategies for describing your offer that make it irresistible, and so much more! Plus, Colin shares about one simple shift in the philosophy of what an offer is that leads to a big transformation in sales for his clients and students. Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and convert them into your programs - https://brandonlucero.com/cs Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Many of you have heard the story of how I went from $40,000 in debt to a million-dollar business. But I haven't shared the "why" behind it. Yes, I've shared some of the how and the strategic details. However, I want to go deeper. In this episode of the podcast, I'm sharing the 9 business lessons I learned from my shaman. I've shared the strategic side of my business, and now here's a deeper look into the why. Listen in and discover the 9 most impactful business lessons I've learned from Don Xavier, why I've shifted my messaging and do not tell people what to do, a peek into why my philosophy in business and teachings, and stories and experiences that have helped shape me along the way. Working with a shaman has helped me see things differently, and it's dramatically affected my business (in the best ways). Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

In this episode, I'm sitting down with a New Generation Mastery Coach, Susan Choi, who helps sensitive leaders, executives, and entrepreneurs learn how to achieve emotional and identity mastery. And, especially since the past few years have been intense for everyone, she's sharing how to deal with difficult emotions. What's tricky is sometimes we'll make decisions based on "unseen" emotions and never even know it. This can lead to stress or feeling stuck – and we don't want this for you! So tune in and discover how to see emotions instead of feeling them, if unseen emotions are getting in your way, a process for dealing with emotions you're experiencing, and how you can bring this practice into your family for healing as well. There are several ways to get stuck in an emotion and Susan's insight and coaching is incredibly helpful. You'll even hear me work through an unseen emotion I had no clue I was holding onto… Are you ready to take action and start getting DMs from people asking about how they can work for you? Listen to Episode 142 and grab our guide on how to start getting DMs in just 7 days! Find that episode here - https://brandonlucero.com/ep142 Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

We recently wrapped up our incredible 3-day mastermind with our New Generation Mastery students. One thing that became very clear to me after spending these days with our students was the lack of understanding about who they're truly helping and how they're helping them, which leads to terrible marketing in your business. Many entrepreneurs think "Okay, I have this certification, I know how to do X, Y, and Z" and then they focus on a solution like transforming someone's life or helping someone eat healthier. But how do you differentiate yourself? In this podcast episode, I'm digging into how to improve your marketing with understanding. Listen in and discover the four understandings needed for better marketing, how to stand out in an oversaturated market, two interesting things from our top-performing ads, plus updates on our company! Are you ready to take action and start getting DMs from people asking about how they can work for you? Listen to Episode 142 and grab our guide on how to start getting DMs in just 7 days! Find that episode here - https://brandonlucero.com/ep142 Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

I'm highlighting a New Generation Mastery student, Rose Radford, who hit the seven-figure mark in cash collected before the age of 30, and most of the income came in the last 18 months. She's the creator of the brand Millionaire Girl Next Door, and right now, she teaches two things – evergreen marketing and how to sell in the DM's on Instagram, Facebook, and LinkedIn. Tune into this episode and discover how she transitioned from a strategy consulting firm to becoming an entrepreneur, where most people get stuck when growing their own business, the mindset work for healing and growing that helped her get to where she is today, and how to choose the right mentor or coaching program for better results. If you've been listening to the podcast, then you heard me talk about selling in the DM's, but in this episode, Rose and I take it to a new level! Are you ready to take action and start getting DMs from people asking about how they can work for you? Listen to Episode 142 and grab our guide on how to start getting DMs in just 7 days! Find that episode here - https://brandonlucero.com/ep142 Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show! Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!