Nudge

This episode is about 24 minutes in length.But I only want you to listen to just 17 minutes and 42 seconds of it.Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge.Access the bonus episode: https://tinyurl.com/mrz355chJay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videosJay’s podcast: https://podcast.creatorscience.com/Jay’s newsletter: https://creatorscience.com/subscribe/Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s episode of Nudge.  OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c My generation effect tweet: https://tinyurl.com/rfshfhmp My generation effect LinkedIn post: https://tinyurl.com/353r76zp My question-style Reddit ad: https://tinyurl.com/3y6x2jbj My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5 Richard’s book: https://tinyurl.com/mrxduj97 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.In this episode, I explain why people believed her (spoiler: it's due to behavioural science).My Halo Effect experiment: https://imgur.com/oV4REzqHarvard Labour Illusion study: http://bit.ly/41TWo73Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.pngWatching-eyes effect on Theranos.com https://im.ge/i/7f0sY8Theranos sign outside their office: https://im.ge/i/7fjLHyElizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOISign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences. Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best. Tom’s channel: https://www.youtube.com/@TomtheTaxiDriverTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her. In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar. Dan Ariely’s book: http://bit.ly/3T2RTmxThe Dropout podcast: http://bit.ly/3yuRXSyTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge. Listen to the bonus episode: https://tinyurl.com/w6r3nfnaSteven’s YouTube Channel: https://www.youtube.com/@stevenbridgesSteven’s website: https://linktr.ee/stevenbridgesSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life.Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhourTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listCheck out my course: https://science-of-marketing.teachable.com/

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich. YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4Ayelet’s website: https://www.ayeletfishbach.com/Ayelet’s book: https://www.ayeletfishbach.com/bookSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6All the clips I’ve used on the show: Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211 Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223 Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216 Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65 Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97 Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14 Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71 Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475 Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235 Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTVLink to buy Cassie’s book: https://www.cassiemholmes.com/happierhourTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listCheck out my course: https://science-of-marketing.teachable.com/