Nudge

Explore why powerful people dress differently, including a discussion on Lady Gaga's meat dress and the concept of the 'red sneakers effect'. Learn how breaking fashion conventions can correlate with perceived competence and lead to higher status. Discover the importance of being distinct in marketing and how it can increase effectiveness, with concrete examples from a unique beer brand study.

Kipp Bodnar, HubSpot CMO, shares 7 marketing lessons he used to grow the company from $10M to $1.7B. He discusses providing 10x value, being a transformational business, optimizing pricing and packaging, and the importance of distribution strategy.

Today's podcast features Sheena Iyengar, Professor of social psychology. The interview delves into the effectiveness of brainstorms, highlighting the flaws of traditional brainstorming sessions. It explores alternative solutions, such as pre-meeting preparation and diverse knowledge bases, emphasizing the value of individual thinking before group discussions. The importance of persistence in generating creative ideas is also discussed, challenging the notion that fancy office designs enhance creativity.

The podcast discusses the power of rhymes in advertising and how they can impact perception and believability. It explores the decline of rhymes in advertising and emphasizes the importance of word style and presentation. The impact of language style, including rhyme and alliteration, on the effectiveness of ads is discussed. It also analyzes a despised but unforgettable UK TV ad from 2006 that utilized rhyme, alliteration, concrete phrases, and humor.

Nina Mazar, an expert on why nudges don't always work, discusses challenges in applying behavioral science, the power and limitations of default interventions in organ donation, publication bias and the default effect, scaling up messages and tailoring nudges, and strategies for increasing tax compliance.

Exploring the controversial history of subliminal advertising and its limited effectiveness. The podcast delves into the influence of color on consumer perception and discusses the 'labour illusion' in relation to instant coffee.

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.  Blindsight book https://www.popneuro.com/book How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A Auralnauts backing music: http://bit.ly/3TWGeGe Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

News has come out that has shocked the world of behavioural science.Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWMPete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWIPete’s channel: https://www.youtube.com/@PeteJudo1The Data Colada Articles: Part 1 - https://datacolada.org/109Part 2 - https://datacolada.org/110Part 3 - https://datacolada.org/111Part 4 - https://datacolada.org/112

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-listKennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5Check out Astroten: https://www.astroten.co.uk/Illusion of Choice: https://tinyurl.com/mrxduj97The Choice Factory: https://www.richardshotton.com/the-choice-factory

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology. In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough.Paul Johnson Biography: https://tinyurl.com/2e8dpxa3Andrew Roberts Biography: https://tinyurl.com/2p94v8rx“Capitol Crawl” Protests: https://tinyurl.com/yuu39vnkAccess to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge