Marketer of the Month

🎙️From AI Hype to Real Value!In this clip, Rakesh Doddamane, Leader – Generative AI / Responsible AI & User Experience at Philips, reflects on the evolution of AI adoption.When the AI wave began, there was a surge of experimentation and proof of concepts. But as the technology matured, the focus shifted from exploration to value.Today, the priority is clear: identify where AI delivers measurable ROI and scale those use cases. With a structured intake process, the team evaluates opportunities through a value lens, ensuring effort translates into real impact.Listen to the full podcast now- https://premade.outgrow.us/interview-with-rakesh-doddamane #Outgrow #Podcast #RakeshDoddamane #Philips #GenerativeAI #ResponsibleAI #AIValue #DigitalTransformation

Designing TikTok for Live Sports!In this clip, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how the platform builds products specifically for sports partners.Unlike most verticals, TikTok adapts parts of the app, user experience, and publisher tools purely for leagues, teams, and broadcasters. The goal is simple: drive measurable value.Features like match destinations help convert engagement into tune-in, with data showing a significant share of users are more likely to stream a live match after watching sports content. With deep-link attribution directly to live broadcasts, partners can clearly see the impact.For broadcasters and leagues, it’s about one thing: getting more people to watch live sport.Listen to the full podcast now- https://premade.outgrow.us/interview-with-rollo-goldstaub #Outgrow #Podcast #RolloGoldstaub #TikTok #SportsMarketing #LiveSports #DigitalInnovation

🎙️ “Start With the Problem, Not the Tech.”In this clip, Dr. Satyajit Wattamwar, Data Science & Digital Expertise Leader at Unilever R&D, shares a key lesson from applying AI in the real world.If you truly understand the business and the value to be unlocked, the solution is often simpler than you think. It might be a basic equation, a heuristic, or a straightforward machine learning model, not always a “fancy” AI system.The real skill lies in mapping the right technology to the right problem. Business understanding comes first. Technology follows.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Dr-Satyajit-Wattamwar #Outgrow #Podcast #Unilever #DataScience #AILeadership #BusinessFirst #Innovation

🎙️ Designing the AI Operating ModelIn this clip, Altaf Patel, VP, Data Analytics & AI at PepsiCo, explains why operating model clarity is critical for scaling AI.Success isn’t just about talent; it’s about how capabilities come together. Data engineering, governance, AI platforms, data science, and business intelligence are all aligned around clear product archetypes, stitched together through a strong data product management layer.By codifying this approach, the team creates clarity on what’s needed, how data feeds the foundation, and what stakeholders can expect, building a strong, scalable base for delivering real business value.Listen to the full podcast now- https://premade.outgrow.us/interview-with-altaf-patel #Outgrow #Podcast #AltafPatel #PepsiCo #DataAnalytics #AILeadership #DataStrategy

How NaaS Is Simplifying Enterprise ConnectivityIn this clip, Eduardo Pérez, Senior Lead of Strategy & Innovation at Colt Technology Services, explains how Network as a Service is reshaping connectivity.It enables flexible, digital delivery of services like Ethernet and IP access to the cloud. Through Network Functions Virtualization (NFV), traditional hardware, like routers or firewalls, can be virtualized at the provider edge.Instead of managing physical devices on-site, customers can activate services in a plug-and-play way. The result: a smoother end-to-end experience and greater value for enterprises.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Eduardo-Perez #Outgrow #Podcast #EduardoPérez #ColtTechnologyServices #NaaS #NFV #DigitalInfrastructure #TelecomInnovation

Winning Consumers Starts with IssuersFor Brice van de Walle, EVP Core Payments Europe at Mastercard, consumer value starts with strong partnerships.As a B2C business, Mastercard’s priority is making sure banks and issuers fully understand the benefits behind every Mastercard, so they can clearly communicate that value to cardholders.By closely supporting partners with the right tools, materials, and insights, Mastercard ensures its value proposition reaches consumers in a way that truly resonates. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Outgrow #Podcast #Mastercard #Payments #CustomerValue #B2C #BankingPartners

In an AI World, Creativity Matters More!In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI is reshaping the creative landscape.With channels more fragmented than ever and AI democratizing content creation, more people can produce more content, faster. That inevitably creates noise.But noise only increases the need for true creative cut-through. The difference between fleeting impressions and real engagement comes down to talent, craft, and human insight.In a world where everyone can create, standout creativity becomes even more valuable.Listen to the full podcast now- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #CreativeIndustry #AIinMarketing #CutThrough

AI’s Next Phase of Economic Impact!In this clip, Sam Altman, CEO of OpenAI, shares how he sees AI evolving over the next few years.First, agents begin doing real work at scale, especially in coding. Then AI starts accelerating scientific discovery, potentially driving major breakthroughs. After that, the shift moves from the digital world to the physical one, with robots becoming meaningful economic contributors.He adds that lasting value will come from stronger infrastructure, smarter models, and the societal “scaffolding” that helps integrate AI everywhere.#Outgrow #Podcast #SamAltman #FutureOfAI #AIAgents #Robotics #Innovation

Trust Users, Then Iterate.In this clip, Samuel Beek, Chief Product Officer at VEED, explains how real user testing shapes what actually ships. Before launch, products are put in front of large groups of users, and especially a panel of super users, to see how they’re really used, not how the team assumes they’ll be used.Sometimes VEED takes a bet and ships early, then refines based on what they observe. The big insight? 👉 Users are smarter than we think 👉 Most people can quickly figure out what we build 👉 That’s both a product lesson and a quiet compliment to societyDesign with humility, ship with confidence, and learn fast. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=eric_tak&utm_medium=organic_social&utm_source=linkedin&utm_term=sg #Outgrow #ProductThinking #UserTesting #UX #VEED #ProductLeadership #BuildInPublic #Iteration #TechCulture

🎙️ Toward a Federated AI InternetIn this snippet, Sam Altman, CEO of OpenAI, shares a long-term vision for a truly personalized AI, one that knows you, understands your context, and can be used seamlessly across many services.He imagines a future where AI can sign into other platforms, supported by powerful SDKs, and where today’s APIs evolve into something much bigger. The end goal?👉 A new, internet-level protocol, on the scale of HTTP👉 Federated systems where agents use tools fluidly👉 Built-in trust for authentication, payments, and data transferIt’s a future where everything can talk to everything, and AI becomes a natural layer of the internet itself.#Outgrow #Podcast #SamAltman #OpenAI #PersonalizedAI #AIInfrastructure #FutureOfTheInternet #AIAgents