Designing TikTok for Live Sports!
In this clip, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how the platform builds products specifically for sports partners.
Unlike most verticals, TikTok adapts parts of the app, user experience, and publisher tools purely for leagues, teams, and broadcasters. The goal is simple: drive measurable value.
Features like match destinations help convert engagement into tune-in, with data showing a significant share of users are more likely to stream a live match after watching sports content. With deep-link attribution directly to live broadcasts, partners can clearly see the impact.
For broadcasters and leagues, it’s about one thing: getting more people to watch live sport.
Listen to the full podcast now- https://premade.outgrow.us/interview-with-rollo-goldstaub
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