Your Brand Amplified

Per Sjofors, also known as "The Price Whisperer," shares his extensive background in pricing and how he conducts experiments on pricing in various companies. In this episode, you will learn the importance of realizing that pricing makes a difference and not relying on gut feel or competitive pricing, how pricing fits into a company's overall branding and marketing strategy, and Per's tips for successfully raising prices without losing current clients.https://sjofors.com/https://sjofors.com/the-price-whisperer-bookWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Liz Edwards was a teacher for five years before starting her own business and having her first son. She was passionate about helping people live healthier lifestyles, so she got into fitness and marketing. When her best friend asked her to co-found Glow, a platform to bridge the gap between consumers and nonprofits, Liz said yes. With the help of her co-founder, she did extensive research, finding that people trusted their friends and influencers more than brands and companies. So, they created an app with a 35 step vetting process to help people feel secure in their donations and track the impact they had. Liz lives by treating people with kindness, understanding that everyone has a story and they can all have an impact, no matter how small. In this episode, you will learn the following:1. How to leverage influencers for social change initiatives2. How to track ESG data for companies and corporations3. How to create a culture of impact and kindness in the world.jointheglow.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

John Follis is an award-winning advertising and marketing expert with 35 years of experience in the industry. He is a creative force, having worked on campaigns for major brands, started his own agency, and now works as a marketing therapist for small brands and entrepreneurs.As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired and the next 25 getting famous. Despite his rough career start he eventually co-founded a Mad Ave agency that, in 3-years, became one of the most awarded agencies in the country. Relatedly, John was selected one of Madison Ave's "12 Best" by The NY Ad Club. John’s high impact creative has helped sell everything from Coke to God and his high impact campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook.In this episode, you will learn the following:1. How to stay relevant and adapt to a changing business landscape2. The importance of staying connected with trends and market research3. The power of referrals and how to build a successful business modelhttps://en.everybodywiki.com/John_FollisWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shana DeWitt is a magnetic entrepreneur, business and mindset coach, and former corporate art director. She helps women build their businesses up by using NLP, human design, tapping, and other techniques to understand who they are and become the best version of themselves.Shana DeWitt went from corporate to her own design business, but soon realized there was so much she didn't know about how to best set up her business and maintain a work life balance. She was determined to figure it out and realized that mindset was a key factor. She researched and stumbled upon Human Design and NLP, which revolutionized her understanding of herself and her business. She now encourages her clients to build their business around their own unique Human Design type and use NLP to help get out of their own way. With these tools, they can make smarter decisions and create sustainable businesses.In this episode, you will learn the following:1. Uncovering hidden powers within yourself through Human Design2. Unlocking the secrets of sustainable business success3. Understanding the ins and outs of NLP for improving personal mindset.Learn more here: https://shanadewitt.com/work-with-meWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this podcast episode, Patty Buccellato shares her incredible journey of how her accidental career in advertising and her family's history of seamstressing led her to become a successful image consultant, helping professional women discover their own powerful, confident style to take a place at the table.You will learn:1. How did a childhood interest in fashion turn into a career in styling and image consulting?2. What unexpected changes have been brought about by the pandemic and how have they enabled image consultants to expand their reach?3. How can one use their appearance to convey the message they want to project to the world?Reboot Your Style! RefinedImages.netWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rogelio Rodriguez is a former Marine and visionary entrepreneur. He has built multiple multimillion dollar businesses and is a platinum tier HubSpot certified partner. He specializes in lead gen and growth marketing, leveraging technology and AI to help his clients reach their goals.Rogelio Rodriguez had always dreamed of becoming an entrepreneur and G.I. Joe. After joining the Marine Corps and getting deployed, he and his business partner started their own online business. Through SEO, he was able to manipulate the search engine and attract people to his website. After his transition from the military, Rogelio faced difficulty adjusting to civilian life, but with help he was able to succeed and help others to do the same. He teaches marketing and works with a company to generate leads and help customers with their growth. His three words to live by are to educate, engage, and empower.In this episode, you will learn the following:1. How Rogelio Rodriguez leveraged search engine optimization to build his business from scratch.2. The challenges of transitioning from a military occupation to the civilian world.3. The process of leading a successful lead generation program.GoRizen.com for more information!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nate Ishe Lappegaard is the founder of Kite and Dart, a group of business strategists supporting nontraditional entrepreneurs. He has a wealth of experience in marketing, club promotion, DJing, and the cannabis industry, and is passionate about helping entrepreneurs of all backgrounds achieve financial autonomy.Nate Ishe Lappegaard had a long journey of learning and understanding of business, not only through his wife's accomplishments as a realtor, but also through his experience as a Dubstep DJ. Through conversations and experiences he learned the importance of a curated community, the co-creation of energy between a DJ and their audience, and the need to create a business that adheres to the values of those who are running it. His experience and understanding of whiteness and privilege taught him to help nontraditional entrepreneurs feel confident their business will be successful, and to approach entrepreneurship with bodily autonomy and agency.In this episode, you will learn the following:1. The Myth of Class Mobility in Our Culture2. The Impact of Toxic Masculinity and Patriarchy on Dance Culture3. The Role of Curated Communities in Business Co-CreationWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Teresa Easler is the founder of Connect to the Core, a communication and strategy consultancy. She has been an entrepreneur for many years, helping clients distill their brand, communicate their message and solve their customers' problems.Teresa Easler was guided by her teachers and mentors to pursue communication. She then worked in a corporate job, which led her to learn the importance of communication in the workplace. Taking a leap of faith, Teresa and her husband moved to a new country and started their own business. She found success in helping her clients communicate their messages, focusing on the problems they were trying to solve. Despite having to prove her worth, Teresa's communication skills and methodologies enabled her to help a company win a $35 million RFP pitch. Taking a chance paid off and Teresa is now a successful entrepreneur.In this episode, you will learn the following:1. Unlocking the power of relational communication - How can shifting the focus away from product and service features towards a problem-solving approach set a company apart?2. Overcoming the fear of entrepreneurship - What are some practical strategies for taking the leap into entrepreneurship when there is no safety net?3. Crafting a compelling message - How can one develop an authentic and powerful message that resonates with the intended audience?Check out this "scorecard" where listeners can rate themselves in the nine common characteristics of highly effective public speakers and good communicators. You will begin to understand where your skills might need a little TLC and you will also receive Teresa's 9 Secret Strategies Checklist for tips and tricks to get started. All complimentary of course! https://www.connecttothecore.com/presentation-rockstar-scorecardWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon Tsourakis is a 20-year veteran of the marketing industry and the owner of an agency that provides web development, digital marketing campaigns, and software. He started his business in the midst of the 2008 recession.Jon Tsourakis had to learn hard lessons when his father fired him in front of a group of people. A friend then offered him a job in a marketing company, and he quickly learned the ropes of business. When the company grew too corporate, Jon took the risk to start his own agency in 2008. He started with a vision and a willingness to learn, and was able to bring together a web development and digital marketing agency. Through a combination of hard work and dedication, Jon was able to create a successful agency that allowed him to help others realize their entrepreneurial dreams. He learned to be transparent and upfront with clients, and always look for partnerships that help grow and create jobs. Jon Tsourakis has made it his mission to always focus on the growth and success of his clients.In this episode, you will learn the following:1. How Jon Tsourakis merged two agencies together and grew them into a successful business.2. The importance of taking risks in marketing that will set a business apart from its competitors.3. How to develop successful influencer marketing campaigns and the importance of understanding budgets and contracts.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jarryd Osborne, a former college athlete and corporate manager, embarks on a risky journey to build wealth through entrepreneurship, but quickly learns the struggles of navigating the competitive SMB acquisition world with his partner Walter Thurmond III. He is the co-founder of Diversity Capital Group, a private equity fund that focuses on managed service providers and "boring" businesses.You will learn:1.Exploring Entrepreneurship Through Acquisition: Discover the process of leveraging an SBA loan to buy a business and the current trend of baby boomers exiting their businesses.2.Team Player Mindset: Understand how to apply the individual sport mentality of tennis to the corporate world.3.Driving Diversity and Inclusion: Uncover the mission to inspire minorities to pursue entrepreneurship and acquire businesses, even without a Harvard degree or rich parents.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.