Per Sjofors, also known as "The Price Whisperer," shares his extensive background in pricing and how he conducts experiments on pricing in various companies.

In this episode, you will learn the importance of realizing that pricing makes a difference and not relying on gut feel or competitive pricing, how pricing fits into a company's overall branding and marketing strategy, and Per's tips for successfully raising prices without losing current clients.

https://sjofors.com/
https://sjofors.com/the-price-whisperer-book

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