

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Oct 26, 2023 • 30min
Navigating the Labyrinth of SEO: Tips and Tricks with Stephanie Long
Ever wondered what makes Google tick? Get ready to uncover the mysteries of Search Engine Optimization (SEO) with our extraordinary guest, Stephanie Long, the mastermind behind Stephanie Marie Marketing. Stephanie takes us through her fascinating journey from communications to the world of SEO. She shares her insights into the relationship between SEO, SCA, and SCM, explaining how they harmoniously work together to yield optimal outcomes. Stephanie debunks common misconceptions about SEO, illustrating why it's not a quick fix but a long game strategy.As we navigate through the labyrinth of SEO, Stephanie shares some invaluable nuggets of wisdom on website optimization, stressing the importance of unique keywords and engaging content. We venture into the exciting realm of Artificial Intelligence and its potential in idea generation and enhancing SEO efforts. Stephanie warns about the pitfalls of keyword stuffing and emphasizes the need for professionals who can identify the precise keywords your business needs to target.In our conversation, Stephanie reveals essential SEO strategies that pave the way to success, including Google’s underused 'People Also Ask' and 'Answer the Public' features. She explains the significance of setting up Google Search Console and its role in monitoring and optimizing your site's presence in Google SERPs. Stephanie also gives us a sneak preview of her upcoming SEO 101 course and graciously offers listeners a free consultation. As we wrap up our insightful chat, Stephanie leaves us with some inspiring words of wisdom from the legendary Michael Jordan. Tune in to this episode and take your SEO game to new heights.https://stephaniemariemarketing.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 24, 2023 • 32min
Redefining Success and Family with Coach Sam Heninger
Ready to redefine your understanding of success and family? Join me as I sit down with Sam Heninger, a phenomenal coach and podcaster, for a heartfelt conversation that pushes the boundaries of conventional wisdom. Sam shows us why he believes coaching isn't about dwelling in the past, but instead, empowering people to maximize their present and future. Drawing from his personal experiences as a foster parent and father, he brings a unique perspective to coaching that centers around understanding and responding to the individual needs of his clients.Our conversation takes a deeper look at the transformative power of coaching, revealing how it can usher in meaningful changes in people's lives. Orchestrating change is not just about overemphasizing certain themes but also about adjusting the volume on others that often get overlooked. This, as we discover, is a common cause of stress. Sam shares some intriguing insights about the role of data in validating coaching outcomes - an aspect that often gets overlooked. He shares a riveting story of a client's life-changing 'aha' moment, illustrating the compelling outcomes of coaching.As we round off our engrossing chat, Sam enlightens us with his experiences of managing a business alongside his wife. He emphasizes on the need for consistent communication and a fair division of tasks to foster a harmonious working environment. Drawing from a mantra that has guided him through life - 'there's nothing too big to forgive and nothing too small to celebrate' - Sam shares how celebrating small victories and forgiving big mistakes has helped him appreciate his achievements and heal from pain. This enlightening conversation is packed with practical tips, deep insights, and inspiring stories, all designed to help you find your balance in life.Linkedin:https://www.linkedin.com/in/sam-heninger-mbaWebsite:https://thecouragecoachforexecutives.com/Podcast:https://podcasts.apple.com/us/podcast/the-courage-coach-for-executives-podcast/id1680943033We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 23, 2023 • 36min
Gary Garth: Creating a Blueprint of Success from Denmark to the Silicon Valley of Latin America
Get ready to navigate the exhilarating entrepreneurial journey of Gary Garth, a seasoned entrepreneur, accomplished author, and CEO at elev8. Since launching his first e-commerce store in Denmark back in 2002, his path has been marked by innovation and transformation. Now, Gary is not only leaving his mark in the digital marketing and tech-enabled services sector but is also contributing to Medellin, Colombia's ambition of becoming the Silicon Valley of Latin America. Discover the importance of a solid go-to-market strategy and the necessity of a sales DNA as Gary dissects his The Zero to 100 Million Sales Blueprint. Unravel the story behind his The Goals, Grit & Greatness Planner and how it's helping entrepreneurs reach the pinnacles of success. Also, tune in as we dissect the significance of measuring and optimizing sales metrics, the relevance of a robust onboarding plan, and the role of a coaching framework in boosting performance. As we round off our conversation, Gary offers his wisdom on the importance of having a sales plan and seeking support if needed. He underlines the significance of focusing on metrics for optimization, and the power of consistent content production and solutions demos. Let Gary's personal mantra inspire you and help propel your journey towards your goals. Join us on this enlightening episode and get a first-hand account of entrepreneurship, fulfillment, and success from Gary Garth.Free copy of "The Zero to 100 Million Sales Blueprint" to the first 50 listeners who use COUPON code: yourbrandamplified at garygarth.com https://garygarth.com/checkouts/10x-your-sales-in-2023/https://elev8.io/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 19, 2023 • 38min
Charting Your Course: From Corporate to Community with Deb Schell
Buckle up for a thrilling discourse as we journey alongside Deb Schell, an indomitable spirit who charted her course from journalism to corporate sales, and now thrives as a location-independent travel writer. Together, we'll be unraveling the intricacies of building thriving online communities, like her own Find Calm Here, delving into the importance of genuine connections and the overwhelming power of support. The conversation illuminates how Deb leveraged her transformative experiences to assist other budding entrepreneurs in launching their courses and consulting services.As we navigate the vast virtual landscape, we'll dissect the unique elements of Facebook groups and online communities, outlining the triumphs and trials that come with each. Guiding you through a thoughtful consideration of which platform dovetails with your aspirations, we highlight the importance of authenticity, the role of patience in member conversion, and the power of a message that truly resonates. We'll also touch on Deb's evolution from a consultant to a coach, spotlighting how structured programs like UMAP can be instrumental in matching your values, strengths, and preferred skills for a successful professional transition.Having walked the talk, Deb lends us her invaluable insights on structuring a vibrant online community. She shares her wisdom on picking the right platform, transitioning into coaching, and how UMAP can help align your values with your professional intentions. As we chronicle her journey from a corporate job to a multi-potential life, we understand how she employed these learnings to guide others on their entrepreneurial path. So, tune in and equip yourself with the essential toolkit to chase your passion and build your own community. Prepare to be inspired, enlightened, and empowered.Learn more about Deb: https://find-calm-here.ck.page/summerWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 17, 2023 • 32min
Transforming Pain into Punchlines: A Journey into UPshifting with DoraSpectacular
Who says you can't transform pain into punchlines? Join us in a heart-to-heart talk with the sensational DoraSpectacular, as we peel back the layers of her journey from being a misunderstood Asian girl in America to becoming a beacon of inspiration in the creative arts and fashion world. DoraSpectacular is a living testament to the power of breaking free from the shackles of cultural expectations, and she unfolds her story of resilience with us.DoraSpectacular, in her unique and profound way, introduces us to 'Upshifting' - a mindset shift that she mastered during her rollercoaster ride to self-discovery. It's about flipping the coin from negative reactions to positive ones, a mantra that reflects vibrantly in her upcoming stand-up comedy routine and her Comedy Wellness TV show, the UPTalk Show. This routine, which she’s ready to unfurl, is more than humor – it’s a mirror to her journey, her struggles, her victories, and her unabashed authenticity.In the final stretch, we dive deeper into the essence of authenticity, the power of intentions, and the magic that happens when you dress not to impress, but to express. Our chat also covers the delicate art of communication in challenging times and the therapeutic power of humor. Get ready to wrap up this episode with a plethora of insights and a newfound perspective on personal growth, all thanks to DoraSpectacular's inspiring narrative. Join us and get ready to be inspired by DoraSpectacular's extraordinary journey of transformation and growth.Learn more at doraspectacular.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 16, 2023 • 38min
Mastering Sales and Navigating the Gig Economy: A Conversation with Gary White
Are you prepared for a deep dive into the business journey of a man who transformed the art of sales through listening? Meet master salesman and business consultant Gary White, as he paints a vivid picture of his fascinating career trajectory that's seen him selling everything from cars and boats to mattresses and policies for Google. A story of perseverance and resilience, Gary breaks down his journey as a business owner, how he weathered the emotional and financial turmoil of a divorce, and the unexpected silver lining it presented - the opportunity to return to school and embrace online education.Ever wondered how online degree holders may be the best fit for remote work? Our conversation with Gary White goes beyond just his personal journey. He offers insight into the world of remote work and the gig economy, sharing how his online education was a stepping stone into remote work. Gary also deepens our understanding of the impact of his time at Google, and how the company's prioritization of engineering over marketing and sales shapes his views on brand visibility.But wait, there's more! Ever thought of preparing for a team member's sudden absence? We explore this crucial topic with Gary, discussing the semantics of contractor versus employee, and how this is becoming a wave throughout the country. Then, Gary pulls back the curtain on his innovative program, the Brand Amplifier, designed to meet the needs of small businesses. With benefits like improved marketing, branding, and PR strategies, Gary's program is truly a game-changer. This conversation is a gold mine of wisdom and practical advice for any entrepreneur, manager, or business owner out there.https://www.skilldynamix.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 12, 2023 • 42min
From Struggle to Success: The Inspiring Journey of Adrian Knight, Entrepreneur and Business Turnaround Expert
Ever wondered how a nervous breakdown at 19 and a battle with weight issues could shape someone into a successful entrepreneur and business turnaround expert? This episode brings you the inspiring journey of Adrian Knight, who navigated his way through several life challenges to become the person he is today. We delve into his college experiences and his travels across Europe that led to a transformative period of self-discovery. Adrian bares it all about his foray into entrepreneurship, highlighting his travels across Southeast Asia, and how quitting coffee became a life-changing decision for him. He shares his experiences from 12 failed start-ups in his twenties, which set a solid foundation for his future successes. The episode then veers into the world of franchising, an area Adrian fell in love with, leading to him launching his own business - Spectacular Group. The episode wraps up with Adrian sharing nuggets of wisdom on transitioning from a corporate career to owning a small business. He stresses the need for financial literacy and understanding the language of the small business world for anyone looking to make this leap. A firm believer in self-improvement, Adrian gives us a peek into his morning routine and shares his personal mantra for success. Get ready for a roller-coaster ride as we unpack this inspiring journey of resilience, entrepreneurship, self-improvement, and success.https://www.instagram.com/adrianjknight/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 10, 2023 • 33min
From DJing to Digital Design: John Papaloni's Unique Entrepreneurial Journey
Can you imagine starting your entrepreneurship journey through DJing and then transitioning into the world of digital design and graphics? That's precisely what John Papaloni, a renowned entrepreneur, did. This episode is packed with riveting stories and invaluable lessons from John's unique path to success, including how he cleverly leveraged his nightlife popularity to break into the radio industry and the importance of formal education, even if it doesn't align with traditional timelines.We also delve into a darker, but equally enlightening, chapter of John’s journey - his encounter with bankruptcy. Hear how overconfidence led him astray in his print marketing business and how this major setback turned out to be a crucial learning experience. Experience the raw, real, and relatable reflections of an entrepreneur who has been through the ups and downs of building a business from scratch. In the final part of our conversation, we explore John's successful pivot into real estate and investment. With an honest look at the pros and cons of the industry, John shares key insights into the distinctions between real estate investing and home hunting. Furthermore, he emphasizes the importance of evaluating investment opportunities, maintenance schedules, and cash flow. In a powerful closing, John shares how he transformed his life by cutting out negative influences and surrounding himself with people who believe in him. This episode is an absolute must-listen for anyone looking to embark on their entrepreneurial journey.www.papalonicapital.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 9, 2023 • 32min
Turning Debt into Profits: Robert Patin's Journey and Insights on Effective Agency Management
Imagine turning around a struggling marketing agency from a $350,000 debt to a whopping $1.75 million profit! That's exactly what our guest for this episode, Robert Patin, a fractional CFO and Agency Scale Partner at Creative Agency Success, did. Robert's journey from the creative realm of photography to the analytical world of finance is nothing short of intriguing. The blending of his creative knack with his financial acumen led to a profound transformation in the way he approached business, and that's the golden nugget we're sharing in our conversation.Often, we perceive the creative and analytical domains as polar opposites, but Robert's story challenges this common notion. His unique expertise in customizing financial strategies depending on an agency's specific needs and growth stage is notable. We discuss common pitfalls that agencies often fall prey to, such as ineffective time management and process complication. This episode is sprinkled with Robert's practical advice on managing time, simplifying processes, and above all, mastering the art of combatting scope creep.We round off our discussion by diving into the concept of outcome-based selling versus tactical tool selling. It's easy to get hung up on the product or service you're selling, forgetting that what clients really buy are business outcomes. Robert shares valuable insights on establishing meaningful connections with potential clients, looking beyond the surface and understanding their emotional reasons for needing a service. Whether you're an agency owner or an entrepreneur looking to scale your business, manage finances, or master the art of selling, this episode will serve as your guide. Tune in and uncover a treasure trove of business wisdom.Creative Agency Success Thank You GiftWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 5, 2023 • 27min
The Evolution of a CEO: Unpacking Kelley Thornton's Career in Skincare
What does it take to transition from a college student to a CEO of a successful men's skincare brand? Kelly Thornton, the mastermind behind Tiege Hanley, shares his remarkable entrepreneurial journey with us. Kelly’s story kicks off from his simple college days, running a painting business and culminates in him becoming a corporate executive, before ultimately taking the plunge into entrepreneurship. As he traversed from the global corporate world of Unilever and Dial to launching Purchase Point, Kelly shares invaluable insights on risk tolerance, astute financial management, and the art of leveraging past experiences.As we dive deeper into the conversation, Kelly unveils the intricacies of building a successful men's skincare brand. From understanding consumer needs to creating a unique selling proposition, Kelly’s approach to launching a product is a roadmap for all budding entrepreneurs. Kelly emphasizes the significance of building a strong relationship with consumers and sheds light on the unique market dynamics of the men's skincare industry. Hear about how men respond differently to skincare products, and how Teige Hanley has capitalized on these insights to expand their product range and skyrocket their growth. So tune in and let Kelly’s gripping story of resilience, innovation, and success inspire your entrepreneurial journey.Receive your discount at Tiege.com/yourbrandamplifiedWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


