Keys To The Shop : Equipping Coffee Shop Leaders

Chris Deferio
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May 24, 2018 • 4min

Manager's Top 3 : What are the 3 core elements of that contribute to you being a great coffee shop manager?

SHIFT BREAK! #2 : Management is often the first position we get promoted to within the cafe and it comes with a lot of added responsibility and pressure. From my own experience and observations over the years there are 3 things that effective managers put into practice and are always looking to get better at. In todays Shift Break we discuss what those things are and why they are so important. Thanks for listening and stay tuned for next week's Shift Break! chris@keystotheshop.com
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May 22, 2018 • 43min

090 : Researching the Cafe w/ Dr. Jennifer Ferreira : Our social, economic, and environmental impact, the proliferation of 3rd wave shops, community hubs, sustainability, the future of coffee shops

While many of us can say that we are students of coffee and coffee shops, not many can say that we study it on an academic level the way or guest Dr. Jennifer Ferreira does. In this discussion Dr. Ferreira talks about her research into coffee shops, their impact in society, and the things that she has learned along the way. We discuss the cafe's place in society and its various roles, as well as its impact on the environment, the community, and the economy. We also discuss whether more is always better when it comes to the increasing number of specialty stores opening globally and what might be the next phase for the growth of the cafe industry. I hope you enjoy this chat and make time to discover Dr. Ferreira's work at the links below! Links: https://cafespaces.wordpress.com https://www.jennifer-ferreira.com https://twitter.com/jennywrenwatts Cafe Spaces Research Summary Barista Magazine Article on gentrification (see page 94) Have we reached peak coffee shop?
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May 17, 2018 • 6min

Managing Anger : Tips on how to deal with getting angry behind the coffee bar in a healthy way

SHIFT BREAK #1 : Welcome to Shift Break! This is a new feature of Keys to the Shop that gives you quick and focused insights, tips, and tools you can use to thrive in the cafe. My hope is that if you are pressed for time you can take something away from these mini-episodes that will positively impact your life. Today I wanted to talk about anger and how you can overcome it when you are on shift. The 3 tips have proven effective in my own career and I hope they benefit you as well. Thanks for listening and stay tuned for next week's Shift Break! LINK: Solving Coworker Conflict: http://www.keystotheshop.com/podcasts/52-2/ chris@keystotheshop.com
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May 15, 2018 • 54min

089 : La Marzocco USA General Manager, Andrew Daday : Leadership, innovation, service, heritage, serving the needs coffee shops

Today we have the immense honor of talking with Andrew Daday, General Manager of La Marzocco USA! We dive into his leadership, values, and goals as he heads up one of the worlds most iconic and respected equipment manufacturing companies. Also in this conversation we discuss the critical importance of La Marzocco's relationship with the coffee shop, their vision for sustainability, how they serve such a wide and varied customer base while still pushing the envelope on quality, how innovation goes from idea to implementation, and throughout all this, Andrew give us some excellent management and leadership advice that will have a huge impact on the way you serve. I hope you enjoy this and are inspired! LINKS: www.lamarzoccousa.com LM on Youtube chris@keystotheshop.com
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May 8, 2018 • 1h 5min

088 : U.S Barista Champion Cole McBride : His coffee career, evolution in competition, advocating for the barista, detail discussion of his winning performance, the real life benefits of competition, and the importance of awareness and intention

Today we talk with the new U.S. Barista Champion, Cole McBride! Cole has always given 110% effort to improving both his own craft and being an advocate for specialty coffee and those around him. In his 15 years of professional coffee work he has gleaned an impressive amount of wisdom, skill, and perspective that is clearly on display both on the stage and in this conversation. We cover everything from his career's development, competition history, some deep dives into the details of his winning performance, lessons learned from challenges, how intention and awareness are key elements of being a successful barista, and his quest to uplift the barista in his role as an ambassador for specialty coffee. This conversation is packed! I was very much energized and inspired by Cole and I hope you feel the same way. Enjoy! LINKS FOR COLE: TWITTER EMAIL: colecoffeeseattle@gmail.com INSTAGRAM
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May 1, 2018 • 57min

087 : Coffee Masters Champion, Agnieszka Rojewska! : The multi-time Polish Barista champion, Latte Art champion, and now Coffee Masters champion joins us for a conversation about completion, coffee careers, customer service, the importance of the ca

Today we talk with Coffee Masters Champion, Agnieszka Rojewska! She is the multi-time Polish Barista champion, Latte Art champion, and now Coffee Masters champion, a trainer, consultant, and all around inspiration! In this conversation we chat about her packed completion schedule, pushing yourself outside your comfort zone, her experience as a cafe owner and manager folding in lessons from competition into day-to-day operations, the importance of the customer being our focus, and how we can create opportunity to advance our careers. It was an honor to talk with Agnieszka and I know you will get something valuable from this conversation. Links: Instagram Twitter Interested in Keys to the Shop Consulting? Email: chris@keystotheshop.com or call at 502-715-1465
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Apr 27, 2018 • 44min

086 : Founder Friday! w/ JoEllen Depakakibo of Pinhole Coffee, San Fransisco : Community, coffee career, hospitality, staying connected to purpose

Warmth, hospitality, community, kid songs...this episode has it all! Today we get the chat with the founder of Pinhole Coffee, JoEllen Depakakibo! JoEllen's shop, Pinhole Coffee, is an amazing little cafe nestled in the Bernal Heights neighborhood of San Fransisco. For four years now she has been living her dream of owning a coffee shop that is also conduit and hub for art and community. We talk about her coming up in coffee, how she decided to open her own place, the challenges of getting started, the values that drive her, how they show hospitality to each other and the customer, hiring, and her advice on how to create a solid community focused business. Enjoy! Links: www.pinholecoffee.com INSTAGRAM FACEBOOK Logo Artist Joey Artist Leah Rosenberg Architect : bcooperative.com Mitsuko Tanaka ceramict
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Apr 24, 2018 • 36min

085 : How We Ruin the Specialty Experience : Exploring some of the many small things that make a big impact on the customer experience

It is often the little things that we allow or that escape our attention that will ruin the specialty experience for our customers in our shops. Today we discuss ways that we create unnecessary roadblocks to customers having a truly great experience in the cafe and what to do about it. We give you a framework to use in rooting out issues and cover some of the main points that are likely hiding in plain sight. When we give these behaviors a pass or let these details slip over time, we end up holding our industry back from being truly effective at the store level in representing specialty coffee well. Links: Episode #57 SOPs FTW! Colin Harmon's Book James Hoffman's video about being your own customer
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Apr 17, 2018 • 42min

084 : Crushing the Rush! : Tips and best practices for baristas and mangers to embrace the busy times in the cafe w/confidence, preparedness, positivity, and excitement to share your great coffee experience en mass

"We got slammed!", "Today was intense!", "It was crazy!" ...If you have ever said this then today's episode is for you. In the cafe we all experience rushes differently based on how well prepared we are. A sudden pop of business or sustained time of having a line out the door can be either the time to shine or to shift into survival mode. A rush is one of the most critical times for your business to make a great and lasting impression. Today we will explore some helpful tips and best practices that will give you more of an opportunity to embrace those times with confidence and crush the rush! Links: Episode 2 "Mastering Your Workflow" w/ Ryan Soeder Interested in training & Consultation? Contact me here: Chris@keystotheshop.com / 502-715-1465
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Apr 10, 2018 • 32min

083 : 6 Essential Books for Your Professional Development / Foundational ideas and knowledge that will set you up for success and fulfillment in coffee.

I love recommending great books! In this episode we talk about 6 books that I think are critical to your professional development. They cover everything form hospitality, coffee knowledge, operations, management, personal growth, and vocational calling and should be a part of your library. I want to do more episodes like this so keep an eye and ear out for tools focused episodes and a "Round 2 " of books for you to read. It is my hope that at least one if not all these books have profound impact on your work and life. I know they have in mine. Enjoy! WWW.KEYSTOTHESHOP.COM Chris@keystotheshop.com

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