

In-Between Time from Prehype
prehype | Henrik Werdelin
In-Between Time is a podcast about the phase of entrepreneurship nobody talks about — the time between ventures.
Host Henrik Werdelin (BarkBox, Prehype) has candid, often walking conversations with founders, builders, and the occasional psychologist about what happens when something ends and the next thing hasn't started yet. The identity crisis. The restlessness. The question everyone keeps asking: "So what are you working on now?"
No playbooks. Just honest conversations about navigating uncertainty — and eventually figuring out what comes next.
Host Henrik Werdelin (BarkBox, Prehype) has candid, often walking conversations with founders, builders, and the occasional psychologist about what happens when something ends and the next thing hasn't started yet. The identity crisis. The restlessness. The question everyone keeps asking: "So what are you working on now?"
No playbooks. Just honest conversations about navigating uncertainty — and eventually figuring out what comes next.
Episodes
Mentioned books

Mar 20, 2026 • 38min
Should we be optimistic about how AI will affect the world economy? | Henrik Werdelin on Future Around & Find Out
This episode originally appeared on Dan Blumberg’s podcast “Future Around & Find Out”, where Henrik joined as a guest.
In this conversation, Henrik Werdelin and Dan Blumberg explore how AI could reshape entrepreneurship and the broader economy. Henrik shares a “pitch for positivity”, arguing that we also have a responsibility to focus on what could go right, not just what could go wrong.
They discuss how AI can lower the barriers to starting a business, potentially leading to a more distributed form of value creation. A key theme is “relationship capital” — the idea that trust and connection between founders and customers will become an increasingly important competitive advantage.
They also cover:
Why founders should start with problems, not ideas
The “it sucks that…” method for identifying meaningful problems
How AI can help entrepreneurs get unstuck
The idea of “minimum viable agents”
Lessons from past technologies and how they shaped work and society
Henrik also shares how he uses AI in his own workflows, from summarizing information to building personal tools, and reflects on the skills that matter most for future entrepreneurs.
Prehype: prehype.com
Audos: audos.com
Future Around & Find Out: futurearound.com

Feb 20, 2024 • 1h 9min
New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
Join David McRaney, host of "You Are Not So Smart," and Kian Gohar, a leadership expert and author, as they dive into the promising intersection of AI and creativity. They unveil a new framework called FIXIT that transforms how teams brainstorm using AI, particularly ChatGPT. The duo discusses surprising study results that challenge assumptions about AI's effectiveness in ideation. They emphasize the necessity of human collaboration and engaging AI as a creative partner to unlock innovative ideas, using concepts like the 'Einstellung effect' and inventing methods to improve brainstorming.

Dec 19, 2023 • 48min
Using AI in your Company - introducing a new podcast
The podcast explores the role of AI in enhancing operations and customer service, discussing real-world examples of AI implementation. It covers the integration of AI in transitioning to an ed tech business, highlighting cognitive benefits. The discussion extends to AI applications in tasks like transcribing content, preparing scripts, and creating marketing campaigns for efficiency and cost-effectiveness. The impact of AI models like GPT-4 in work and creativity is explored, emphasizing the transformative potential of AI. The complexities of AI integration, pitfalls of AI adoption, and the role of AI as a thought partner and strategic tool are also discussed.

Nov 16, 2022 • 44min
Getting Started in Entrepreneurship with ForThem Founder Kylo Freeman

Nov 9, 2022 • 29min
Starting Businesses and Entrepreneurial Resourcefulness with Founding Prehype Partner and BARK Co-Founder - Henrik Werdelin
Henrik Werdelin is the co-founder of BARK (BarkBox) as well as Founding Partner of Prehype, a venture development firm headquartered in New York with offices in London and Copenhagen. His latest book is The Acorn Method - about how companies can grow in an ever-changing environment. Henrik has been part of the startup scene since 2005 as both an investor, founder, and advisor. His experience ranges from being an Entrepreneur in Residence at Index Ventures to working with, advising or investing in start-ups like HotPotato (now Facebook), GoTryItOn (now Rent the Runway), ReadMill (now DropBox) and Sunrise (now Microsoft). Before being an entrepreneur/angel, Werdelin was Vice President of Product Development and Strategy for MTV Networks International spearheading the development of many of MTV's award-winning products. He is a frequent speaker at top-tier business schools and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship. He is Danish but lives in the US with his family, where he was named among the Top 100 most Creative by the industry magazine Fast Company and Silicon Alley Insider’s '100 People in Tech’.

Nov 22, 2021 • 38min
Relationship Capital - The durable advantage of defining your business by who you serve (not what you do)
Guests:Mario Gabriele (https://twitter.com/mariogabriele)Ben Bajarin (https://twitter.com/BenBajarin) Produced by Nicholas Thorne - https://twitter.com/thorneny Henrik Werdelin - https://twitter.com/werdelin Prehype also posts on Twitter https://twitter.com/prehype. Please tweet at us for questions or comments.

Nov 22, 2020 • 41min
Building a new business from within a large one: How Ryder built the Airbnb for commercial trucks.
Building a new business from scratch is hard under any circumstance - adding the complexity of doing it inside a company can be daunting. Through our work at prehype we meet internal entrepreneurs who are attempting to build these new businesses from within a company - this podcast series aims to capture what they did and what they learned. In this episode, we sit down with Romain Rousseau who is one of the co-founders of COOP by Ryder. COOP is the attempt at creating an “Airbnb for trucks” - as in creating a marketplace for underutilized truck capacity. Romain is also the Group Director of Digital Innovation at Ryder, a Miami Heat (and Lakers) fan and based in Miami, Florida, although originally from France. We discuss the origins of COOP by Ryder, what initially enabled Romain to start - and what were key factors for him and the team to test and scale the new business. Romain will share his thoughts in how he built the team from within, how they chose to validate their idea and how they approached the supply & demand dynamics of their marketplace.Produced by: Philip Petersen / twitter.com/pippipsiprehype:prehype.com & twitter.com/prehype

Aug 12, 2020 • 17min
Why new IA platform GPT3 is worth paying attention to for entrepreneurs and non techs. A blog post summery and discussion.
Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.comManuel Araoz: twitter.com/maraoz and maraoz.com/Nicholas Thorne: twitter.com/thorneny and medium.com/@thornenyDamion Janski Instagram: d.a.m.j.a.n.s.k.i and http://damjanski.comM.Araoz’s original article: OpenAI's GPT-3 may be the biggest thing since bitcoin Click here to BUY Henrik’s book The Acorn Method

Jul 27, 2020 • 4min
New format: Audio summeries of must read blog posts. First, how to be good at everything from Super Organizers
While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format. For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure. First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intention while managing two growing businesses and a family. Henrik first shared this system with Dan Shipper of Super Organizers, in October of 2019. Henrik: twitter.com/werdelin and hellohenrik.com|Prehype: prehype.comDan Shipper: twitter.com/danshipper and danshipper.comSuper Organizers: https://superorganizers.substack.com/8 +1 System: https://medium.com/@werdelin/the-quest-to-be-good-at-everything-898524cfc3f3 Click here to BUY Henrik’s book The Acorn Method

Apr 27, 2020 • 11min
How companies can grow in uncertain times - a new book about entrepreneurship inside organizations
As cities shut down and people engage in social distancing, we are taking a new approach to his podcast. In this episode, meet Henrik in the comfort of his own home while he introduces you to his latest project, a book called The Acorn Method. Enjoy a sample of the first few pages of the audio book and begin to explore his concept of building businesses within your existing business. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to learn how to build a forest—not just a bigger tree. Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.comThe Acorn Method: https://hellohenrik.com/book and https://twitter.com/TheAcornMethodClick here to BUY the BOOK


