

In-Between Time from Prehype
prehype | Henrik Werdelin
In-Between Time is a podcast about the phase of entrepreneurship nobody talks about — the time between ventures.
Host Henrik Werdelin (BarkBox, Prehype) has candid, often walking conversations with founders, builders, and the occasional psychologist about what happens when something ends and the next thing hasn't started yet. The identity crisis. The restlessness. The question everyone keeps asking: "So what are you working on now?"
No playbooks. Just honest conversations about navigating uncertainty — and eventually figuring out what comes next.
Host Henrik Werdelin (BarkBox, Prehype) has candid, often walking conversations with founders, builders, and the occasional psychologist about what happens when something ends and the next thing hasn't started yet. The identity crisis. The restlessness. The question everyone keeps asking: "So what are you working on now?"
No playbooks. Just honest conversations about navigating uncertainty — and eventually figuring out what comes next.
Episodes
Mentioned books

Jan 3, 2020 • 29min
Best of 2019 - highlights from incredible entrepreneurs building scalable solutions in industries ranging from Space, over AI, Fashion and Food delivery
In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year.Ian Hogarth - IA - 00:27Julie Thibault - Fashion/Chanel - 03:04Dan Harris - Meditation - 05:15Noah Fram-schwartz - Amazon - 09:15Bradley Horowitz - Google Incubations - 13:01Noah Glass - Olo - 17:14Gabe Whaley - Internet Trolling - 21:12Stacie Grissom - Content/Barkbox - 25:49 Produced and hosted by: Henrik Werdelin- https://twitter.com/werdelin and https://hellohenrik.com/Prehype: https://prehype.com/Editor: Thomas Smedegaard - http://www.smedegaard.me

Oct 30, 2019 • 29min
How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom
Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand.Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox. Produced by: Henrik WerdelinHenrik: twitter.com/werdelin and hellohenrik.comPrehype: prehype.com

Sep 27, 2019 • 28min
How to Reinvent Retail with Community and Experiences
Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today.Julie Thibault is an entrepreneur and the Global Fragrance and Beauty Innovation Lead at CHANEL. https://www.linkedin.com/in/julie-thibault-9956241/Produced and hosted by: Henrik Werdelin- https://twitter.com/werdelin and https://hellohenrik.com/Prehype: https://prehype.com/Editor: Thomas Smedegaard - http://www.smedegaard.meIce cream store https://www.milkandcreambar.com/

Aug 6, 2019 • 31min
Making decapitated swan floats and other Fame Producing Products. A walk with Mr. MSCHF, the white hat troll behind many of the internet famous memes
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Gabe Whaley and Henrik Werdelin wonder New York’s streets and creating mischief while discussing the need for a soul in marketing as we lean in further to the decentralized nature of commerce and content landscape.
Gabe Whaley is the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn more about swans with no heads and how to make products sell in an ever wilder internet world. You can read more from him here @Gabriel_Whaley and here https://mschf.xyz/
Produced by: Henrik Werdelin
Henrik: @werdelin and hellohenrik.com
Prehype: prehype.com

Jun 21, 2019 • 35min
How to build entrepreneurial persistence
Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Henrik chats with Noah Glass about the importance of persistence, family and the ability to happily embrace the 'suck' and make it in the long game!
This Noah Glass is not the co founder of Twitter. This is Noah H Glass, founder and CEO of Olo. For the past decade Noah has quietly build one of the most impressive New York startups called Olo. Its now the interface between restaurants and the on-demand world of food e-commerce. Join the chat about what tricks to use when building a company for the long haul.
https://twitter.com/nhglass
https://twitter.com/olo
Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com

May 12, 2019 • 41min
Why and how to build corporate incubators
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Bradley Horowitz and Henrik Werdelin wander New York’s High Line while exploring the importance of building new companies inside big organizations and how Google and other big companies are doing corporate incubation.
Bradley Horowitz is is an American entrepreneur and internet executive. He is a vice president at Google. He is one of the few who have been a succesful founder and also worked on well known corporate incubation programs at Google and before that at Yahoo.
You can read more from him here https://twitter.com/elatable and see his impressive bio here: https://www.linkedin.com/in/bradleyhorowitz/
Please share if you like it.
Produced by: Henrik Werdelin
Henrik: http://twitter.com/werdelin and https://hellohenrik.com
Prehype: http://prehype.com

Apr 10, 2019 • 26min
The importance of designing products for the channel they are sold in - and how you can 'out-amazon' Amazon
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode Noah Fram-Schwartz and Henrik Werdelin wonder the streets of Tribeca and Soho discussing the increasing need to design products for the channel they are sold in, how to use data to discover what products to make and the power of seeing things outside their intended purpose.
Noah Fram-Schwartz is an entrepreneur who loves building things, is obsessed with 3-D printing, and has a knack for “out amazon-ing Amazon.” Noah is the founder of Glimpse. You can read more from him on https://twitter.com/nframschwartz and: https://noahfs.com/
His company is Glimpse; Discover Exploding Trends Before They Take Off: https://meetglimpse.com/
Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com
Editor: Thomas Smedegaard - http://www.smedegaard.me

Feb 21, 2019 • 29min
Mindfulness as a technology for entrepreneurs - a walk in Central Park with Dan Harris
Dan Harris is the Co-Anchor of @Nightline and weekend @GMA and author/co-founder/host of @10percent Happier (book + app + podcast). You can read more from him here http://twitter.com/danbharris and here https://www.10percenthappier.com/
Please share if you like it.
Produced by: Henrik Werdelin
Henrik: twitter.com/werdelin and hellohenrik.com
Prehype: prehype.com

Jan 30, 2019 • 28min
Artificial Intelligence, world politics and the entrepreneur's role in it all - a talk with Ian Hogarth
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Ian Hogarth and Henrik take a walk down memory lane in the back streets of east London, while discussing the future geopolitical landscape of Artificial Intelligence, its ever-expanding reach across industries, and its role as perhaps the last general purpose technology.
Ian Hogarth is one of the leading experts in the field of AI and its impact on politics and society. He is also an entrepreneur who co-founded Songkick, the successful concert service that sued TicketMaster (and won) for anti-trust and anti-competitive behavior. Currently, Ian is an angel investor with a focus on startups that use applied machine learning. He is Visiting Professor at ULC in The Institute of Innovation and Public Purpose (IIPP). Join the walk and our conversation about his widely distributed paper ‘AI Nationalism’ and the state of AI and entrepreneurship. You can also read more from Ian on https://twitter.com/soundboy and on his blog https://www.ianhogarth.com/
Produced and hosted by: Henrik Werdelin
Henrik: http://twitter.com/werdelin and http://hellohenrik.com
Prehype: prehype.com
Editor: Thomas Smedegaard - http://www.smedegaard.me

Dec 28, 2018 • 34min
Mental models and entrepreneurship - a talk with Noah Brier
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Noah Brier and Henrik Werdelin brave the New York winter rain to discuss the importance of mental models and which ones are most applicable for entrepreneurs.
Noah Brier is an entrepreneur who loves Mexican food and hot sauce and is the founder of Percolate. He is a well-respected thinker within technology, innovation, and marketing. You can read more of Noah's thinking on Twitter (twitter.com/heyitsnoah) and on his blog (www.noahbrier.com/).


