The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Lucy Williams-Jones, Director at Astronomer with deep B2B sales and GTM experience, walks through building multiple champions across buying committees. Short, tactical takes cover mapping reachable stakeholders, crafting and testing champion decks, training champions to sell internally, and multithreading to counter competitors and reduce risk.

Lucy Williams-Jones, Director at Astronomer and sales operations pro, shares experience-driven takes on hiring and performance. They debate A, B and C classifications and focus on behaviors over revenue. Discussions cover coachability, curiosity, repeatable ops, and how standards shape culture. A lively look at what truly separates high performers.

Be honest: has a deal ever been won without urgency?MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how urgency is created with your customer, and how it looks different with every stakeholder.We might say “This just stopped being a priority for the customer,” but in reality, it didn’t stop being a priority, it just stopped feeling like one. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

The wins this year come from what you learned last year. MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones go into what you can do to get your year off to a great start, sharing the habits of actually successful salespeople.A new year is a refresh, and it’s up to you what that means.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

Most sales leaders hire based on past resumes. The best hire based on future DNA.In this session, Andy Whyte, Pim Roelofsen, and Lucy Williams-Jones reveal why an A-Player’s "best story" is usually a deal they lost, and how to spot the difference between genuine Clock Speed and rehearsed answers.Stop guessing. Start measuring DNA.#Sales #MEDDICC #EnterpriseSales #APlayer #SalesLeadership #SaaS #TechSales #SalesStrategy #RevenueGrowth #B2BSales #hiring 

Unlocking meetings with the Economic Buyer can be a game-changer! Discover how a Value Pyramid can enhance outreach and reshape stakeholder relationships. Learn about the benefits of soft, no-pressure communication and how it fosters alignment. Tactics to build and validate an initial Value Pyramid are also discussed. Plus, find out why understanding customer context surpasses product knowledge. With insights into driving engagement and accelerating access, this is your guide to elevating B2B sales strategies!

Sometimes you need to get in trouble with your Champion.When you have a true Champion, you’re on the same team. But sometimes, your Champion doesn’t always agree with you on the best next step.In this episode of MEDMEN, Andy and Pim explain how you can find the line to test your Champion while maintaining trust and credibility. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

Metrics play a huge part in winning any deal, but if you aren’t careful, you could be missing out on the serious advantage they can give you.In this episode of MEDMEN, Andy and Pim explain why failing to personalize your metrics is a massive red flag that could be slowing down your deals. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!

When you’re going for a new role, how can you make MEDDPICC work for you?Yes, a lot of companies are looking for MEDDPICC when they’re hiring, but that’s not the only way it can benefit you when you’re on the job hunt.In this episode of MEDMEN, Andy and Pim explain how you can use MEDDPICC in the interview process to set yourself apart from other candidates. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

Sales leaders need to treat the hiring process like a sales opportunity. If someone can’t convince you to hire them, why would they be able to convince customers to buy your solution?Treating every interaction with a candidate through the lens of a deal is how you get a real insight into how someone is as a seller. In this episode of MEDMEN, Andy and Pim break down how sales leaders can test prospective hires for their selling skills and MEDDPICC knowledge.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.CHAPTERS0:00 Intro0:18 Why hiring processes are like sales opportunities 2:39 Behaviours - how you do something is how you do everything4:34 Should interview candidates use MEDDPICC language? 6:21 Does your candidate really know MEDDPICC?