

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Nov 8, 2022 • 34min
EP 71- Tracking the Success of your Podcast Interviews with Julie Fry
Julie Fry, founder of Your Expert Guest, empowers female entrepreneurs to land podcast guest spots to expand their reach. She delves into the long-term benefits of podcast guesting and highlights the types of industries that thrive in this medium. Julie discusses the importance of tracking success with personalized scorecards and how to choose the right podcasts. Learn about the potential downsides of podcast guesting and the significance of aligning content with target audiences for maximum engagement.

Nov 1, 2022 • 43min
EP 70- Selling Authentically with Annie P Ruggles
Annie P Ruggles is the founder of the Non-Sleazy Sales Academy and the host of the 'Too Legitimate to Quit' podcast. Annie's mission is to empower more solopreneurs to sell as themselves authentically. In this episode, Annie joins me to talk about how you can ask for the sale as an entrepreneur while pushing past your money and sales trauma. In this episode, Annie also discusses: Annie's entrepreneurship journey Why people avoid the topic of money and asking for the sale Sales and money trauma How to embrace asking for the sale as an entrepreneur Metrics you should be tracking monthly for your sales The tone around sales and money when Annie was growing up and how it impacted her as an entrepreneur Keeping your money mindset strong as an entrepreneur Connect with Annie: Website | https://www.anniepruggles.com/ LinkedIn | https://www.linkedin.com/in/anniepassanisi/ Podcast | https://www.podpage.com/too-legitimate-to-quit/ Connect with Danielle: https://kickstartaccountinginc.com/product/profitplanner/ Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Oct 25, 2022 • 31min
EP 69 - Creating a Sellable Business with David Chudyk
David Chudyk is a certified financial planner, host of the Weekly Wealth Podcast and a Certified Value Builder Systems(tm) Advisor. David helps entrepreneurs build value in their biggest asset- their business itself. David joins me in this episode to talk about how you can run a business that's not only more profitable but also is a financial asset. In this episode, David also discusses: David's background and mission 2:36 The biggest mindset shifts an entrepreneur needs to make to become more profitable 10:14 Seperating yourself from your business and hiring out 11:47 Recurring revenue in business 15:40 Maintaining control of your business 23:11 Value drivers to think about when turning your business into an asset 26:05 Making relationships with your clients more sticky 27:02 Connect with David: Website | https://www.allofmyassets.com/ Podcast | https://www.weeklywealthpodcast.com/ Things Mentioned in Today's Episode: Profit Planner: https://kickstartaccountinginc.com/product/profitplanner/ Built to Sell Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started What is your financial health? Take the FREE Quiz Here - https://quiz.tryinteract.com/#/6192948f1ab9670018ebce02 Connect with Danielle: Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. - Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Oct 18, 2022 • 18min
EP 68- Why You Need a Budget
Today, I'm talking about the importance of budgeting as an entrepreneur and why you need to get a head start on your annual budget for next year now. In this episode, I explain how you can determine what you need from a budget and how you can implement one correctly to get the most out of your finances and set yourself up for success. In this episode, Danielle also discusses: Why you need a budget 2:45 Creating a budget in the fall instead of the new year 4:13 Having a goal with budgeting 6:59 Budget to actual analysis 9:50 Planning for unexpected expenses 11:39 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: https://kickstartaccountinginc.com/product/budgetwebinar/ Book your FREE strategy call https://www.kickstartaccountinginc.com/get-started What is your financial health? Take the FREE Quiz Here - https://quiz.tryinteract.com/#/6192948f1ab9670018ebce02

Oct 11, 2022 • 37min
EP 67- Preparing for Tax Season with 1099 & Contractors
Tax season is fast approaching and as a business owner you want to make sure you are prepared and know exactly what you need when it comes to your taxes for you, your contractors and your team so you can close the year strong. Today, Kelsey joins me as we cover the details on 1099's, contractors vs. employees and everything you need to get ready for tax season so your money team is set up for success and prepared. In this episode, Danielle also discusses: How entrepreneurs can prepare for tax season now 3:39 What is a 1099? 5:45 When to send a W9 and why to send one 7:22 Using a third party payment system and what that means for filing taxes 9:57 Why you need to prepare early for taxes 13:00 Categorizing your team 15:52 Investment accounts and taxes 18:21 Quarterly estimates and how much you should be setting aside 21:12 Planning for year end bonuses 24:44 Closing the year strong 30:45 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Oct 3, 2022 • 48min
EP 66- All About EO Strategy with Integrator Kevin Hudson
Kevin Hudson is the Founder & President at Keylan Management Group, which helps small and medium-sized businesses improve their selling and leadership effectiveness. He is also the founder and president of Integrator for Companies Running on EOS® Entrepreneurial Operating System which provides fractional integrator services for companies running on Entrepreneurial Operating System (EOS)®️ to help increase organization, clarity, structure, and accountability within their business. In this episode, Kevin gives us a deep dive into EOS, how to use it for your business effectively and why it can be so helpful. In this episode, Kevin also discusses: How EOS helps Kevin run 2 businesses 1:47 The importance of accountability 6:15 Kevin's history with EOS 7:58 What makes EOS so transformational 6:16 The right size business for EOS and how to know when to implement 21:50 What Kevin likes to see on his clients scorecards 31:39 How Kevin keeps his money mindset strong and keeps himself motivated 35:41 Connect with Kevin: Website | https://www.hudsonintegrators.com/ Website | https://keylangroup.com/ LinkedIn | https://www.linkedin.com/in/kevin-hudson-b6697827/ Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 27, 2022 • 21min
EP 65-Creating a Meaningful EOS Scorecard
We've been talking about the EOS- Entrepreneur Operating System on the podcast lately and today, Victoria joins me as we dig into the scorecard portion of your EOS including how you can create a meaningful scorecard for your EOS. Join Victoria and I in this episode to hear how you can build a scorecard that will help you track your metrics to reach your goals and make your business processes easier. In this episode, Danielle also discusses: What is the scorecard 3:19 The steps for building a scorecard 4:15 How you can build a scorecard 11:09 What to include in a scorecard 14:22 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 20, 2022 • 22min
EP 64-What the Heck is EOS- An Intro
Today, I'm diving into EOS- Entrepreneur Operating System, which is a concept that I've been implementing in my own entrepreneurial journey and has given us amazing results since we've been using it with our leadership team. In this episode, I go over what EOS is and how you can start using some of the concepts today in your own small business. In this episode, Danielle also discusses: What is EOS 2:25 Vision and why you need it 6:45 Marketing framework 7:34 BTO 8:39 The importance of people and teams 10:20 Data and scorecards and how to implement effectively 13:09 The process of creating SOP's and hiring 16:01 Issues and meeting 19:13 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: https://ginowickman.com/ https://www.eosworldwide.com/ Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 13, 2022 • 24min
EP 63- Becoming the CFO of Your Business
As an entrepreneur, it's important to be familiar with your finances and know how to use your numbers to make crucial decisions in your business as you continue to grow. In today's episode, I'm growing through the different phases of business and success and walking you through what you need to do as an entrepreneur to become the CFO of your business. In this episode, Danielle also discusses: Different phases of your business financially 2:15 Training and development needed when you're making under 100k 4:42 Taking time to think about big purchases 6:33 Preparing for bringing on team members 7:49 Determining the role you'll have in your business as you grow 14:44 Who you need in your business to support you as you grow 19:43 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: https://kickstartaccountinginc.com/newhire Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Sep 6, 2022 • 26min
EP 62- All Things Profit First
You've heard me talk about the Profit First system before and how taking a profit before paying expenses is important for business owners. At Kickstart Accounting, we help our clients implement Profit First or decide how they can prioritize getting paid as the business owner so profiting becomes a habit. In today's episode, I'm going over everything you need to know before you implement Profit First into your business including the negatives, positives and variations of Profit First that you can start today. In this episode, Danielle also discusses: What is Profit First? 2:09 The 5 bank accounts you need to have 5:05 The right time in your business to implement Profit First 8:30 The main issues we see with business owners implementing Profit First 8:57 The steps you need to take to start making profit a priority in your business 14:02 Why you need to prevent burnout to create more efficiency 19:48 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid


