

Business By The Books with Danielle Hayden
Kickstart Accounting, Inc.
Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.
Episodes
Mentioned books

Jan 10, 2023 • 15min
EP 80 - Tax Savvy Strategies for Estimated Tax Payments
This week, Kelsey joins me to break down how to prepare for taxes throughout the year. As tax season is coming up, we see too many business owners scrambling to pay their taxes every year and it doesn't have to be that way. Kelsey and I give you steps for how you can prepare with estimated tax payments from the start of each year and what to do if you're not prepared to pay your taxes this year. In this episode, Kelsey and I also discuss: What are estimated taxes and why you should pay them | 1:56 When are we required to start paying estimated taxes | 3:48 What happens if you don't have the money to pay your taxes at the end of the year | 5:58 Action steps to take right now: Choosing the right method for you to make estimated tax payments | 7:28 Keeping up with your bookkeeping to prepare for taxes | 11:04 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct

Jan 3, 2023 • 23min
EP 79 - Forget Goals! Create Intentions and Measure Your Success in these Definitive Ways throughout the Year
Today, I'm breaking the tradition of setting New Year's resolutions and goals for the year. This isn't an episode on the best way to set and accomplish goals, rather, it's an episode on how to keep your momentum going the whole year and learning to enjoy the journey. Setting goals and failing to reach them can be discouraging and make you overlook what you have accomplished. As a business owner and a person, your year will be full of ups and downs, but the downs shouldn't take away from the milestones you do hit. So, instead of New Year's resolutions, I'm giving you ways to change your mindset that will help you love the journey and celebrate your wins. In this episode, Danielle also talks about: Tracking your metrics consistently and using KPIs to see what you are achieving throughout the year | 3:41 Analyzing your past performance and financials in order to look forward | 4:57 What is your focus for the year and creating an intention for your business | 6:36 Planning a financial budget for the year to guide your intention | 10:44 Getting the support you need in order to help and grow your business | 13:00 Choosing the metrics or KPIs that will help measure your progress going forward | 16:54 Resources and References from the episode: EP 68 - Why Every Business Owner Needs a Budget | https://kickstartaccountinginc.com/ep-68-why-you-need-a-budget/ Brandee Gaar - The Wedding Pro CEO Podcast – EP S45 - Why That Course Didn't Work. | https://brandeegaar.com/s45/ Download our worksheet! | kickstartaccountinginc.com/intention Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Dec 27, 2022 • 35min
EP 78 – How to Build Confidence in Your Sales Ability and Close the Deal with Nikki Rausch
Nikki Rausch is the founder and CEO of The Sales Maven, a sales coaching and training program, and the host of the Sales Maven Podcast. Nikki specializes in teaching conversation of sales and her goal is to build confidence in her clients' sales ability, so they can make a positive impact on their business and their clients. Nikki joins me this episode to discuss ways to build confidence in your selling abilities that will change your money mindset, leading to more success in sales. In this episode, Nikki and I also discuss: Building confidence in sales | 3:28 Knowing your experience worth and what you bring to the table | 5:45 Money mindset and the way it affects how we approach sales in our business | 10:00 Skills that business owners need to improve their sales | 16:30 Numbers to track with your sales that measure success | 18:42 How to take the next step with prospective clients and invite them to work with you | 26:00 Connect with Nikki: Website | https://yoursalesmaven.com/ Podcast | https://yoursalesmaven.com/podcast/ LinkedIn | https://www.linkedin.com/in/nicolerausch eBook | https://yoursalesmaven.com/ebook/ Connect with Danielle: https://kickstartaccountinginc.com/product/profitplanner/ Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. – Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Dec 20, 2022 • 18min
EP 77 - Retirement Plan Strategies That Will Reduce Your Business's Tax Liability
This week, I'm talking about retirement strategies that can reduce your business's tax liability at year-end, as well as the different retirement plan options that may be right for you and your employees. In this episode, Danielle also discusses: What are the benefits of having a retirement strategy & why to implement one in your business| 2:12 3 Immediate steps to take before implementing a retirement strategy | 4:44 The different retirement plan options if you are a sole proprietor or an LLC | 6:24 What to think about to decide which retirement plan options are best for your business | 8:50 The difference between IRA and 401k plans | 9:24 Questions to ask yourself to help decide on a retirement plan strategy to discuss with your tax accountant or financial advisor | 16:00 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Dec 13, 2022 • 51min
EP 76 - Creating an Exit Plan for Selling Your Business with Megan Gillikin
Megan Gillikin is the founder of The Planner's Vault, an educational resource and community for wedding planners, and the host of the Weddings for Real podcast. After running a successful wedding planning business for 12 years, Megan now devotes her time to helping the next generation of planners achieve their business goals. Megan returns to the podcast to join me in discussing her journey of buying and selling a business, the process of how to sell your business, and the mindset needed throughout. Listen to Megan's entrepreneur story during her first time on the pod here. In this episode, Megan and I discuss: How she bought her business | 4:44 Why she began to consider selling her business | 11:13 Creating space from your business to have a better view of it | 15:57 The steps of selling your business | 19:43 Evaluating and increasing the value of your business for sale | 24:10 Negotiating the sale of your business | 30:26 Preparing for after the sale of your business | 43:23 Post-sale mindset and where you go next | 47:02 Connect with Megan: Website | https://www.theplannersvault.com/ Podcast | https://www.theplannersvault.com/podcast LinkedIn | https://www.linkedin.com/in/megan-gillikin-34900524 Connect with Danielle: https://kickstartaccountinginc.com/product/profitplanner/ Website | Kickstart Accounting Facebook | Kickstart Accounting Inc. – Home | Facebook Instagram | Kickstart Accounting, Inc. (@kickstartaccounting) • Instagram photos and videos Twitter | Kickstart Accounting Inc. (@KickstartAcct) / Twitter Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO – https://www.kickstartaccountinginc.com/getpaid

Dec 6, 2022 • 20min
EP 75-Finding Profitability in your Business
This week, I'm talking about profitability and how you can stay profitable in your business as you continue to grow. Join me in this episode to learn how you can eliminate excess expenses and figure out what you should be spending on in your business to maximize profits and cut expenses that aren't helping your overall business growth. In this episode, Danielle also discusses: How you can actually put profitability into play in your business 1:22 The steps you need to take to measure your profits over the past year 3:14 Why you should stay focused on advertising and marketing expenses 5:18 How to filter your expenses to see which ones you can eliminate 9:04 Measuring your time with your clients 15:33 Grading your clients 17:34 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: kickstartaccountinginc.com/grading Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Nov 29, 2022 • 19min
EP 74-Measuring your Podcast Performance
Today I'm sharing how you can create a scorecard around your own individual podcast so you can track your input and output metrics and the overall success of your show. Join me in this episode to learn how you start a podcast on the right foot, track your show metrics and measure the ROI of your podcast. In this episode, Danielle also discusses: Creating a scorecard around your podcast 2:36 Making sure you have a goal for your show 4:25 Using podcasting as a thought leadership tool 6:20 Determining your hourly rate in your business 7:54 The metrics you need to track 11:24 Measuring the ROI of your podcast 16:09 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Nov 22, 2022 • 18min
EP 73-End of the Year Strategies
This week, Kelsey joins me again to chat about the end of year strategies you need to know as an entrepreneur. Kelsey and I share how you can set up a custom end of year strategy for your business and what you need to look at if you want to make sure your business is ready for the upcoming year. Join us in this episode to learn how you can get a head start on your strategy before Christmas comes! In this episode, Danielle also discusses: How to get things in order from the start 2:06 Giving ourselves bonuses as business owners 5:23 How to know if you're profitable or at a loss 7:20 What to do if you're at a loss 9:42 Becoming an S-Corp 12:06 Retirement plans 13:34 Donating to charity and taxes 14:48 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Nov 15, 2022 • 22min
EP 72-How to Determine Team Bonuses
This week, Kelsey joins me to chat about a topic that we get asked about a lot from our clients: team bonuses. As the end of the year approaches, many entrepreneurs may be wondering about the different options they have for giving team bonuses and how they can prepare for giving annual bonuses throughout the year. Join us in this episode to hear how you can get a head start on your team bonuses now for next year and how you can assess your teams performance. In this episode, Danielle also discusses: Why you might give a team bonus 2:05 What to base the bonus off of 4:03 Preparing for annual bonuses throughout the year 5:44 Bonus pools 7:27 Assessing your teams performance 9:41 Different ways you can give a bonus 11:30 Setting yourself up for giving a bonus next year 17:45 Connect with Danielle: Website | https://www.kickstartaccountinginc.net/ Facebook | https://www.facebook.com/kickstartaccountinginc/ Instagram | https://www.instagram.com/kickstartaccounting Twitter | https://twitter.com/KickstartAcct Things Mentioned in Today's Episode: Get the GUIDE to determining bonuses - https://kickstartaccountinginc.com/BONUS Book your FREE Discovery call: https://kickstartaccountinginc.com/book-a-call/ Test your Financial Health: https://kickstartaccountinginc.com/checkmyfinancialhealth/ Learn how to pay yourself as a CEO - https://www.kickstartaccountinginc.com/getpaid

Nov 8, 2022 • 34min
EP 71- Tracking the Success of your Podcast Interviews with Julie Fry
Julie Fry, founder of Your Expert Guest, empowers female entrepreneurs to land podcast guest spots to expand their reach. She delves into the long-term benefits of podcast guesting and highlights the types of industries that thrive in this medium. Julie discusses the importance of tracking success with personalized scorecards and how to choose the right podcasts. Learn about the potential downsides of podcast guesting and the significance of aligning content with target audiences for maximum engagement.


