Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books
Jun 29, 2016 • 22min
BYP 83 - 4 Questions You Must Always Ask When Writing Sales Copy with Marshall Bone
Today's episode features Marshall Bone, a seasoned copywriter who's done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales. In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I'm always on the hunt for new tips and tactics -- and this is stuff I've used time and time again. Check out Marshall's article on my blog: http://mikekim.com/use-this-grid Visit Marshall's blog at: http://marshallbone.com Get Your Copy of the Copywriting Grid Today. Click the button below to get a PDF copy of the grid that you can type into and use repeatedly to write better copy. Click Here to Download Marshall's Guide Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Jun 22, 2016 • 38min
BYP 82 - How To Build An Engaged, Take-Action Audience with Matt Dobschuetz
Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery. Yep, you read that right. Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how he did it, and how you can do it too. Get Matt's Marketing Kit here: http://dobber.co/mikekim Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
Jun 8, 2016 • 16min
BYP 81 – [Real Talk] Why No One Is Buying Your Products
Frustrated that your products or services aren't selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn't, it won't sell. Like my new podcast art? Hire Jason Clement: http://redletterdesign.com Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
May 25, 2016 • 13min
BYP 80 - What's The One Thing You Must Do Before You Die
In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between being a business owner vs. business operator Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
May 19, 2016 • 12min
BYP 79 - Stop Being Over-Responsible For Your Clients
This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group. In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover: the difference between over-delivering vs. being over-responsible the one word we all need to re-introduce to our vocabulary One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV
May 11, 2016 • 32min
BYP 78 – Market Your Book Like A Best-Selling Author with Jessica Turner
Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional. I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show. Her latest book, The Fringe Hours: Making Time for You, became a huge hit and actually climbed the best-seller list a year after it's release! If you're struggling with finding time for yourself, grab the book today. A Sneak-Peek of What's Inside: The step-by-step outline of Jessica's book promotion plan, several years in the making Where Jessica spent her marketing dollars, and more importantly, where she didn't A simple but effective tactic to getting more people to share content about her book, including on Instagram The story behind how The Fringe Hours: Making Time For You became a best-seller one year after it's release Connect with Jessica on Social: Twitter: @jessicanturner Facebook: TheMomCreative Instagram: jessicanturner
May 4, 2016 • 36min
BYP 77 - How To Build a TEDx Brand On the Side with Jon Harrison
Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx. In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames. Find out more about Jon at: http://classicallytrained.net
Apr 27, 2016 • 10min
BYP 76 - Networking Tips (From Social Media Marketing World)
This is a short (but hopefully sweet) episode from San Diego at Social Media Marketing World where I share how I planned to network at the event. You may be able to use the same approach the next event you go to. Enjoy!
Apr 6, 2016 • 19min
BYP 75 - When Your Personal Life Affects Your Personal Brand
It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business. My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.
Mar 23, 2016 • 30min
BYP 74 - The Art of Public Speaking with Ken Davis
Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking. One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL. If you'd like to join me there, two quick details: Ken has offered a discount code for you: KIMAFTERSCORRE Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE. To register: http://www.scorreconference.tv/live-conference/ Use the code: KIMAFTERSCORRE
